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Ethnic Foods Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

  • Published: Aug 2022
  • Pages: 136
  • SKU: IRTNTR74241
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The ethnic foods market share is expected to increase by USD 22.02 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 10.15%.

This ethnic foods market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers ethnic foods market segmentation by distribution channel (offline and online) and geography (APAC, North America, Europe, the Middle East and Africa, and South America). The ethnic foods market report also offers information on several market vendors, including AJINOMOTO FOODS NORTH AMERICA INC., Aryzta AG, Asli Fine Foods, Associated British Foods Plc, B and G Foods Inc., Beyond Meat Inc., Conagra Brands Inc., General Mills Inc., McCormick and Co. Inc., Mizkan Holdings Co. Ltd., Nestle SA, Orkla ASA, Pataks, Paulig, Surya Foods Online, Tasty Bite Eatables Ltd., The Giggly Pig Co., The Spice Tailor Ltd., TRS Group UK Ltd., and YUM Brands Inc. among others.

What will the Ethnic Foods Market Size be During the Forecast Period?

Ethnic Foods Market Size

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Ethnic Foods Market: Key Drivers, Trends, and Challenges

The increasing popularity of Italian cuisine is notably driving the ethnic foods market growth, although factors such as the fluctuating prices of raw materials may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the ethnic foods industry. The holistic analysis of the drivers will help deduce end goals and refine marketing strategies to gain a competitive edge.

Key Ethnic Foods Market Driver

The increasing popularity of Italian cuisine is one of the major drivers impacting the ethnic foods market growth. One of the drivers of the global ethnic foods market is the increasing popularity of Italian cuisine among consumers around the globe. Italian dishes such as pasta and pizza are gaining popularity among consumers. Italian expatriates account for nearly 6% of the US population. This has led to a surge in the demand for Italian dishes among consumers in the US. The number of Italian restaurants in the US and the UK is increasing, and this factor shows the increasing popularity of Italian cuisine among consumers. California had the highest number of Italian restaurants in the US in 2021, and the number of Italian restaurants in the state is expected to increase. The popularity of Italian cuisine is increasing in APAC in countries such as China, India, and Australia. The increasing popularity of Italian dishes has led consumers to try making these dishes at home, and this will help increase the sales of Italian sauces. The increasing demand for Italian cuisine will help increase the demand for ethnic food products, which, in turn, will fuel the growth of the regional market during the forecast period.

Key Ethnic Foods Market Trend

The introduction of innovative and sustainable packaging by leading vendors is one of the major trends influencing the ethnic foods market growth. Vendors operating in the global ethnic foods market use strategies to achieve a competitive edge in the market. Packaging innovations, apart from attracting consumers, help increase the shelf life and durability of products. Innovative pouch packaging is one such method used by vendors to avoid the loss of nutrients in ethnic foods. Globally, packaging solution providers have started focusing on launching environmentally sustainable packaging solutions such as recyclable ethnic foods packaging, biodegradable ethnic foods packaging, and eco-friendly packaging. Vendors operating in the global ethnic foods market are offering advanced packaging solutions that are environmentally sustainable.

Key Ethnic Foods Market Challenge

The fluctuating price of raw materials is one of the major challenges impeding the ethnic foods market growth. One of the challenges to the growth of the global ethnic foods market is the fluctuating price of raw materials such as olive oil, spices, herbs, and other ingredients. For instance, the price of garlic fluctuated over the years, and this is expected to negatively influence the growth of the global ethnic foods market during the forecast period. The average global price of garlic increased in 2020 compared with 2019. The price of garlic fluctuated in countries such as China, Spain, and Argentina. China is the largest producer of garlic. Olive oil is another major ingredient in the production of ethnic foods. The price of olive oil at source rose a spectacular 67.3% in 2021 compared with 2020. The price fluctuation of olive oil is expected to continue during the forecast period. Thus, the fluctuating price of raw materials is expected to negatively influence the growth of the global ethnic foods market during the forecast period.

This ethnic foods market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global ethnic foods market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the ethnic foods market during the forecast period.

Who are the Major Ethnic Foods Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • AJINOMOTO FOODS NORTH AMERICA INC.
  • Aryzta AG
  • Asli Fine Foods
  • Associated British Foods Plc
  • B and G Foods Inc.
  • Beyond Meat Inc.
  • Conagra Brands Inc.
  • General Mills Inc.
  • McCormick and Co. Inc.
  • Mizkan Holdings Co. Ltd.
  • Nestle SA
  • Orkla ASA
  • Pataks
  • Paulig
  • Surya Foods Online
  • Tasty Bite Eatables Ltd.
  • The Giggly Pig Co.
  • The Spice Tailor Ltd.
  • TRS Group UK Ltd.
  • YUM Brands Inc.

 

This statistical study of the ethnic foods market encompasses successful business strategies deployed by the key vendors. The ethnic foods market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The ethnic foods market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Ethnic Foods Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the ethnic foods market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Ethnic Foods Market?

Ethnic Foods Market Share by Geography

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40% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for ethnic foods market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The expansion of the food retail business in APAC's growing nations will facilitate the ethnic foods market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 originated in China and later spread to APAC. The pandemic resulted in multiple deaths in China and other nations, which compelled governments of various countries in the region to impose lockdowns to combat the spread of the disease. This led to the temporary closure of offline retail sales and manufacturing units of ethnic food products in the region. 

What are the Revenue-generating Distribution Channel Segments in the Ethnic Foods Market?

Ethnic Foods Market Share

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The ethnic foods market share growth in the offline segment will be significant during the forecast period. The majority of these shops are located in residential areas. As disposable incomes rise and urbanization accelerates, consumers are gravitating away from small convenience stores and into supermarkets and hypermarkets.

This report provides an accurate prediction of the contribution of all the segments to the growth of the ethnic foods market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Ethnic Foods Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 10.15%

Market growth 2022-2026

$ 22.02 billion

Market structure

Fragmented

YoY growth (%)

8.78

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 40%

Key consumer countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

AJINOMOTO FOODS NORTH AMERICA INC., Aryzta AG, Asli Fine Foods, Associated British Foods Plc, B and G Foods Inc., Beyond Meat Inc., Conagra Brands Inc., General Mills Inc., McCormick and Co. Inc., Mizkan Holdings Co. Ltd., Nestle SA, Orkla ASA, Pataks, Paulig, Surya Foods Online, Tasty Bite Eatables Ltd., The Giggly Pig Co., The Spice Tailor Ltd., TRS Group UK Ltd., and YUM Brands Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Ethnic Foods Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive ethnic foods market growth during the next five years
  • Precise estimation of the ethnic foods market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the ethnic foods industry across APAC, North America, Europe, Middle East, Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of ethnic foods market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 26: Chart on Comparison by Distribution Channel
      • Exhibit 27: Data Table on Comparison by Distribution Channel
    • 5.3 Offline - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 5.4 Online - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Distribution Channel
      • Exhibit 36: Market opportunity by Distribution Channel ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 APAC - Market size and forecast 2021-2026
      • Exhibit 42: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.4 North America - Market size and forecast 2021-2026
      • Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.5 Europe - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.6 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.7 South America - Market size and forecast 2021-2026
      • Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 China - Market size and forecast 2021-2026
      • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.10 Japan - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.11 UK - Market size and forecast 2021-2026
      • Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.12 Germany - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 AJINOMOTO FOODS NORTH AMERICA INC.
              • Exhibit 89: AJINOMOTO FOODS NORTH AMERICA INC. - Overview
              • Exhibit 90: AJINOMOTO FOODS NORTH AMERICA INC. - Product / Service
              • Exhibit 91: AJINOMOTO FOODS NORTH AMERICA INC. - Key offerings
            • 10.4 Aryzta AG
              • Exhibit 92: Aryzta AG - Overview
              • Exhibit 93: Aryzta AG - Business segments
              • Exhibit 94: Aryzta AG - Key offerings
              • Exhibit 95: Aryzta AG - Segment focus
            • 10.5 Asli Fine Foods
              • Exhibit 96: Asli Fine Foods - Overview
              • Exhibit 97: Asli Fine Foods - Product / Service
              • Exhibit 98: Asli Fine Foods - Key offerings
            • 10.6 Associated British Foods Plc
              • Exhibit 99: Associated British Foods Plc - Overview
              • Exhibit 100: Associated British Foods Plc - Business segments
              • Exhibit 101: Associated British Foods Plc - Key offerings
              • Exhibit 102: Associated British Foods Plc - Segment focus
            • 10.7 Conagra Brands Inc.
              • Exhibit 103: Conagra Brands Inc. - Overview
              • Exhibit 104: Conagra Brands Inc. - Business segments
              • Exhibit 105: Conagra Brands Inc. - Key news
              • Exhibit 106: Conagra Brands Inc. - Key offerings
              • Exhibit 107: Conagra Brands Inc. - Segment focus
            • 10.8 General Mills Inc.
              • Exhibit 108: General Mills Inc. - Overview
              • Exhibit 109: General Mills Inc. - Business segments
              • Exhibit 110: General Mills Inc. - Key news
              • Exhibit 111: General Mills Inc. - Key offerings
              • Exhibit 112: General Mills Inc. - Segment focus
            • 10.9 McCormick and Co. Inc.
              • Exhibit 113: McCormick and Co. Inc. - Overview
              • Exhibit 114: McCormick and Co. Inc. - Business segments
              • Exhibit 115: McCormick and Co. Inc. - Key offerings
              • Exhibit 116: McCormick and Co. Inc. - Segment focus
            • 10.10 Orkla ASA
              • Exhibit 117: Orkla ASA - Overview
              • Exhibit 118: Orkla ASA - Business segments
              • Exhibit 119: Orkla ASA - Key news
              • Exhibit 120: Orkla ASA - Key offerings
              • Exhibit 121: Orkla ASA - Segment focus
            • 10.11 Paulig
              • Exhibit 122: Paulig - Overview
              • Exhibit 123: Paulig - Product / Service
              • Exhibit 124: Paulig - Key offerings
            • 10.12 The Spice Tailor Ltd.
              • Exhibit 125: The Spice Tailor Ltd. - Overview
              • Exhibit 126: The Spice Tailor Ltd. - Product / Service
              • Exhibit 127: The Spice Tailor Ltd. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 128: Inclusions checklist
                • Exhibit 129: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 130: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 131: Research methodology
                • Exhibit 132: Validation techniques employed for market sizing
                • Exhibit 133: Information sources
              • 11.5 List of abbreviations
                • Exhibit 134: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Ethnic Foods market growth will increase by $22022.35 million during 2022-2026.
              The ethnic foods market is expected to grow at a CAGR of 10.15% during 2022-2026.
              Technavio has segmented the ethnic foods market by geographic (APAC, North America, Europe, Middle East and Africa, and South America).
              AJINOMOTO FOODS NORTH AMERICA INC., Aryzta AG, Asli Fine Foods, Associated British Foods Plc, B and G Foods Inc., Beyond Meat Inc., Conagra Brands Inc., General Mills Inc., McCormick and Co. Inc., Mizkan Holdings Co. Ltd., Nestle SA, Orkla ASA, Pataks, Paulig, Surya Foods Online, Tasty Bite Eatables Ltd., The Giggly Pig Co., The Spice Tailor Ltd., TRS Group UK Ltd., YUM Brands Inc. are a few of the key vendors in the ethnic foods market.
              APAC will register the highest growth rate of 40.43% among the other regions. Therefore, the ethnic foods market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the ethnic foods market growth are:
              • Increasing popularity of Italian cuisine
              • Introduction of innovative and sustainable packaging by leading vendors
              The ethnic foods market vendors should focus on grabbing business opportunities from the segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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