POS Terminal Market in Europe 2016-2020

  • Published: Oct 2016
  • Pages: 74
  • SKU: IRTNTR10573

Enjoy complimentary customisation on priority with our Enterprise License!

Get me the latest version! (includes COVID-19 impact)
Safe and Secure SSL Encrypted

  • Single User:

    Quick and easy buy and download option

  • Enterprise:

    Flexible option - Complimentary customization included

2500 USD

This industry research report identifies Ingenico, PAX Technology, and Verifone Holdings as the key vendors in the POS terminal market in Europe. This industry research report also presents a competitive analysis of the market by EMV compliance (EMV and non-EMV), by product type (fixed and mobile), and by end-user (hospitality and retail).

Overview of the POS terminal market in Europe

Market research analysts at Technavio have predicted that the POS terminal market in Europe will grow steadily during the next four years and post a CAGR of more than 6% by 2020. This market research analysis identifies the rise in number of e-commerce transactions as one of the primary growth factors for this market. The increasing adoption of mobile devices such as smartphones and tablet computers is driving the growth of the e-commerce market. The need to remain competitive, penetrate unfamiliar markets, and meet the increasing demands from customers has induced several companies to completely replace their physical stores with digital sales channels, resulting in a rise in number of e-commerce websites and transactions. The will increase the need for adopting user-friendly payment mechanisms such as cash-on-delivery payment modes, which in turn, creates the need for mobile POS terminals.

One of the major trends that will gain traction in this market is the increased adoption of cloud-based solutions. The need for value-added services such as big data analytics, inventory management, and sales management tools have resulted in an increased demand for economical data storage solutions. This will drive the demand for cloud-based point of sale terminals that can connect to all the associated hardware and allow merchants to access information from remote locations. Though vendors have to bear the transformation costs for upgrading software with the existing in-house IT infrastructure before shifting to cloud-based solutions, the use of platforms such as software as a service (SaaS) as an alternative to physical storage, will reduce operational costs which will greatly benefit small- and medium-sized enterprises.

Competitive landscape and key vendors

The POS terminal market in Europe is mature and is characterized by the presence of both the regional and global vendors. Well-established players are currently adopting new technologies to gain a competitive edge over their competitors. The market is expected to witness a number of mergers and acquisitions of the small-and medium-sized companies by the large players, which will result in market consolidation. Though high entry barriers prevent the entry of new players, the competitive environment in the market is quite intense and vendors have the need to focus on providing superior customer service to retain their market shares.

The leading vendors in the market are -

  • Ingenico
  • PAX Technology
  • Verifone Holdings

The other prominent vendors in the market are ATOS Worldline, CyberNet, Equinox Payments, First Data, Keycorp, NCR, and Spire Payments.

Segmentation by EMV compliance and analysis of the POS terminal market in Europe

  • EMV
  • Non-EMV

During 2015, the EMV POS terminals market segment accounted for the major market shares and dominated the market. The growing consumer preference for non-cash payment methods, the demand for secure transactions, and the rise in penetration of NFC-based payments, will propel the market’s growth prospects.

Segmentation by end-user and analysis of the POS terminal market in Europe

  • Hospitality
  • Retail

In terms of end-user segments, the retail sector will be the major revenue contributor to the market throughout the forecast period. The increasing customer demand for faster and easier checkout systems, which will force vendors to adopt the latest POS terminals such as contactless terminals and the steady growth of organized retailing, will fuel the growth of the market.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the POS terminal market in Europe?
  • What are the key market trends impacting the growth of the POS terminal market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in the POS terminal market in Europe?
  • What are the market opportunities and threats faced by the vendors in the POS terminal market in Europe?
  • Trending factors influencing the market shares of Europe.
  • What are the key outcomes of the five forces analysis of the POS terminal market in Europe?

Technavio also offers customization on reports based on specific client requirement.

Related reports

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Definitions
  • Base year and forecast period
  • Compliance segmentation
  • Product segmentation
  • End-user segmentation
  • Vendor segmentation
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • POS industry overview
  • Market size and forecast
  • Five forces analysis

PART 06: Mobile card readers: A major hindrance

  • Reduction in transaction costs
  • Shift from card reader providers to business solutions providers

PART 07: Market segmentation by EMV compliance

  • EMV POS terminals market in Europe
  • Non-EMV POS terminals market in Europe

PART 08: Market segmentation by product

  • Mobile POS terminals market in Europe
  • Fixed EMV POS terminals market in Europe

PART 09: Market segmentation by end-user

  • Retail
  • Hospitality

PART 10: Key leading countries

PART 11: Market drivers

  • Large potential customer base
  • Increasing card transactions
  • Rising regulatory intervention on secure payments
  • Increasing e-commerce transactions

PART 12: Impact of drivers

PART 13: Market challenges

  • Increased adoption of mobile card readers
  • Increase in payment-card-related fraud
  • Misconceptions about EMV POS terminals
  • Slow adoption rate of EMV POS terminals
  • Growing number of online transactions

PART 14: Impact of drivers and challenges

PART 15: Market trends

  • Wider adoption of contactless payment systems
  • Increased demand for value-added services
  • Increased adoption of cloud-based solutions

PART 16: Vendor landscape

  • Competitive scenario
  • Major vendors
  • Other prominent vendors

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
Interested in this report?
Get your sample now!
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
  • Off-the-shelf research reports
  • Reports can be tailored to meet the customer's needs
  • Trusted by more than 100 fortune 500 organizations
  • Information about the market's key drivers, trends, and challenges
  • Parent market analysis
  • Every week, 50,000 people visit our subscription platform
  • Detailed vendors report with competitive landscape
  • Covid-19 impact and recovery analysis
  • Data on revenue-generating market segments
  • Details on the market shares of various regions
  • Five-force market analysis

Certified ISO 9001 : 2015

We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.

We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.

Safe and Secure SSL Encrypted

  • Single User:

    Quick and easy buy and download option

  • Enterprise:

    Flexible option - Complimentary customization included

2500 USD

Technavio Get the report (PDF) sent to your email within minutes.

Subscribe & Save

Get lifetime access to our
Technavio Insights

Customized Report as per your Business Needs

  • Our analysts will work directly with you and understand your needs
  • Get data on specified regions or segments, competitor and Vendors
  • Data will be formatted and presented as per your requirements
  • We offer $1000 worth of FREE customization at the time of purchase

Let us help you make report more suited to your requirements.

  • Get a competitive breakdown as per your niche industry
  • Customize the data with various metrics that meet your business prerequisite
  • Understand Revenue Sources, Customers and many more
  • Details on Market Share
  • These customizations are done in a short amount of time by our analysts and industry experts
Enquire Before Buying
17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>