Dishwashing Detergent Market in Europe - Market Research 2015-2019

  • Published: Nov 2015
  • Pages: 60
  • SKU: IRTNTR7425

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Market analysis of the dishwashing detergent market in Europe

Technavio’s market research analyst estimates the dishwashing detergent market in Europe to witness a steady growth and reach a revenue of around USD 5 billion during the forecast period. The introduction of new products such as bar detergents and liquid hand dishwashing detergents, catering to the needs of the consumers is driving the growth of this market in Europe.

The innovation in packaging has also enabled the growth of this market. Many vendors have introduced dishwashing detergent products in recyclable containers catering to the demand for eco-friendly products. Stand-up pouches with spouts attached to the top have also gained popularity. These pouches reduce the cost of transportation and maximize shelf space in supermarkets and hypermarkets.

Product segmentation and analysis of the dishwashing detergent market in Europe

  • Automatics dishwasher detergent
  • Hand dishwashing detergent

The research report predicts the automatic segment to account for nearly 61% of the market shares by the end of 2019. As a result of the lifestyle changes, the penetration of dishwashers is expected to increase during the forecast period, resulting in a higher market growth for this segment.

Segmentation by retail format and analysis of the dishwashing detergent market in Europe

  • Hypermarkets and supermarkets
  • Independent retailers
  • Pharmacies and drugstores
  • Convenience stores
  • Cash and Carry stores
  • Department stores

During 2014, hypermarkets and supermarkets accounted for the largest contribution of around 64% of the revenue generated in the market.

Segmentation by key customer and analysis of the dishwashing detergent market in Europe

  • Commercial
  • Household

Households accounted for the bulk of the market share during 2014. The research report predicts a shift from hand dishwashing detergent to automatic dishwashing detergents among households during the forecast period.

Competitive landscape and key vendors

The dishwashing detergent market in Europe is highly competitive with the presence of multiple well-established suppliers. Vendors in this market compete on the basis of product differentiation, portfolio, and pricing.

The leading vendors in the market are –

  • Colgate-Palmolive
  • Henkel
  • Procter & Gamble
  • Reckitt Benckiser
  • Unilever

Other vendors in the market include ACS Manufacturing, Citra Solv, Clorox, Ensar Foreign Trade, Finish, Guangzhou Liby, iHerb, Kao, Morning Fresh, SC Johnson & Son, SerVaas Laboratories, Seventh Generation, and Shanghai White Cat.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the dishwashing detergent market in Europe?
  • What are the key market trends impacting the growth of the dishwashing detergent market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the dishwashing detergent market in Europe?
  • What are the key outcomes of the five forces analysis of the dishwashing detergent market in Europe?

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Table of Contents

PART 01: Executive summary
  • Highlights 
PART 02: Scope of  the report
  • Market overview 
  • Top-vendor offerings 
PART 03: Market research methodology
  • Research methodology 
  • Economic indicators 
PART 04: Introduction
  • Key market highlights 
PART 05: Market landscape
  • Market overview 
  • Market size and forecast 
  • Five forces analysis 
PART 06: Demographic profile
  • Summary 
PART 07: Household care market
  • Market overview 
PART 08: Market segmentation by product type
  • Market overview 
  • Automatic dishwasher detergent market in Europe 
  • Hand dishwashing detergent market in Europe 
PART 09: Market segmentation by key customer segment
  • Market overview 
PART 10: Market segmentation by retail format
PART 11: Key leading countries
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
  • Market overview 
  • Other prominent vendors 
PART 18: Key vendor analysis
  • Colgate-Palmolive 
  • Henkel 
  • Procter & Gamble (P&G) 
  • Reckitt Benckiser Group 
  • Unilever 
PART 19: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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