Curriculum and Data Management Market in Europe 2016-2020

  • Published: Jul 2016
  • Pages: 52
  • SKU: IRTNTR9748

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This industry research report identifies Blackboard, Pearson Education, RM Education, and The Education Company as the key vendors in the curriculum and data management market in Europe. This report also presents a competitive analysis of the market by end-users such as higher educational institutions and K-12 schools.

Overview of the curriculum and data management market in Europe

Market research analysts at Technavio have predicted that the curriculum and data management market in Europe will grow steadily at a CAGR of about 16% by 2020. To improve the employment prospects of students in the competitive job market, educational institutions have the responsibility to inculcate industry-related skills and talent among students. This has resulted in the requirement to upgrade the curriculum regularly to improve content absorption among students. Vendors offer educational software with various features through which different types of data can be integrated into the curriculum. This facilitates faculties to introduce changes in the curriculum, which will lead to better curriculum design, increased productivity, and improved efficiency among students. Institutions can also use the software to include student assessments against various parameters in separate subjects. All these features result in the improved alignment of content, which will induce more institutions to adopt curriculum and data management software in the coming years.

Using cloud-based software eliminates the need to install the software on separate servers and also discards the requirement of skilled personnel to manage the software. This will substantially reduce costs incurred by educational institutions and as a result, the use of cloud-based curriculum software will emerge as one of the major trends that will gain traction in this market during the forecast period. Moreover, cloud-based solutions also allow users to access the data from anywhere and anytime and also from their mobile devices, subsequently increasing the number of student enrolments.

Competitive landscape and key vendors

Though the market is characterized by the presence of both international and regional educational software companies, the industry is mainly served by the international players. The market offers numerous opportunities for vendors to explore the market and is witnessing the foreign vendors increase their presence by collaborating with educational institutions. Vendors have also started to provide their customers with complementary services such as documentation, consultation, technical support, and webinars. To attract and retain customers, vendors have also started offering live online classes for instructors and free trails for a stipulated period.

The leading vendors in the market are -

  • Blackboard
  • Pearson Education
  • RM Education
  • The Education Company

The other prominent vendors in the market are Sungard, Skyward, Eduware, and Kuali Foundation.

Segmentation by end-users and analysis of the curriculum and data management market in Europe

  • Higher educational institutions
  • K-12 schools

According to this market research and analysis, the higher educational institutions segment accounted for more than 68% of the total share of the education software market in Europe and dominated the industry during 2015. It has been observed by corporate industries that graduating students lack expertise in science, technology, engineering, and mathematics fields. This has induced higher educational institutions to improve the quality of their curriculum, learning process, and also redesign course structures to enhance employability prospects. This will lead to the increased adoption of curriculum and data management tools in the coming years.

Growth drivers, challenges, and upcoming trends: Formative assessments

Assessments are normally allotted to students at the end of a period of study, which makes learning and assessment as separate activities. The introduction of formative assessment culture makes assessments an integral part of the learning process. Teachers can make use of various online assessment software to create online tests and also simultaneously implement formative assessment in classrooms. Formative assessments act as practice sessions for students and also provides instant feedback, which helps students improve their understanding ability regarding a specific concept.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the curriculum and data management market in Europe. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the curriculum and data management market in Europe?
  • What are the key market trends impacting the growth of the curriculum and data management market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in the curriculum and data management market in Europe?
  • What are the market opportunities and threats faced by the vendors in the curriculum and data management market in Europe?
  • Trending factors influencing the market shares of Europe.
  • What are the key outcomes of the five forces analysis of the curriculum and data management market in Europe?

Technavio also offers customization on reports based on specific client requirement.

Related reports

Curriculum and data management solutions include a comprehensive and easy-to-use online curriculum management software that helps in managing the design, delivery, publication, and quality of education courses throughout all stages of the curriculum lifecycle. The implementation of such software has become mandatory for the effective utilization of the available subscribed and OER content as several educational institutions are exploring new learning frameworks and content provision options, where the learners are accessing excessive content from different platforms and devices.

The report, curriculum and data management market in Europe, is part of Technavio’s education portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as education technology, K12 and higher education, and school and college essentials. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Education technology market in Europe
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by end-user

  • Curriculum and data management market in Europe by end-user
  • Curriculum and data management market in Europe by higher educational institutions
  • Curriculum and data management market in Europe by K-12 schools

PART 07: Geographical segmentation

  • Curriculum and data management market in Europe by geography
  • Curriculum and data management market in Western Europe
  • Curriculum and data management market in Southern Europe
  • Curriculum and data management market in Central and Eastern Europe
  • Curriculum and data management market in Nordic countries

PART 08: Market drivers

  • Improved alignment of content with learning objectives
  • Improvisation in teaching methodology
  • Flexible curriculum system
  • Effective allocation of time in classrooms

PART 09: Impact of drivers

PART 10: Market challenges

  • Integration with traditional systems
  • Inadequate IT infrastructure
  • Customization issues
  • Software design issues

PART 11: Impact of drivers and challenges

PART 12: Market trends

  • Integrated approach to curriculum design
  • Reporting functionalities to improvise learning
  • Increased use of cloud-based software
  • Rise in formative assessment culture

PART 13: Vendor landscape

  • Competitive landscape
  • Competitive benchmarking

PART 14: Key vendor analysis

  • Blackboard
  • Pearson Education
  • RM Education
  • The Education Company

PART 15: Other prominent vendors

  • Eduware
  • Follett
  • itslearning
  • Unit4
  • Vidatum Technologies

PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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