Language Learning Development Software Market in Europe 2016-2020

This market research report presents a detailed segmentation of the language learning development software market in Europe by end users and includes sub-segments like institution and organizational learners. The research report also outlines the market shares of key players including Berlitz, Fluenz, Rosetta Stone, and Transparent Language.

Overview of the language learning development software market in Europe

Technavio’s market research analyst predicts the language learning development software market in Europe to grow at a CAGR of more than 12% by 2020. One of the primary drivers for this market is the growing emphasis on language learning by governments. Owing to the EU’s mandate of early language learning in schools, the students are learning foreign languages when they are about six to nine years old. Also, learning two languages is compulsory in the majority of EU nations, which provide huge opportunities for language learning software providers. Consequently, they are introducing learning software that includes interactive elements of language learning specifically for students.

As per this market research report, one of the latest trends gaining traction in the market is the increased use of analytical tools in the language learning software. Students can assess their performance by self-evaluation on several parameters such as reading, listening, grammar, writing, and listening skills. Also, the vendors are designing software and platforms that bridge the gap between individual requirements and effective learning content. For instance, Transparent Language provides personalized learning features for students that create lessons on the basis of their needs while maximizing returns on investments.

Segmentation by end users and analysis of the language learning development software market in Europe

• Institutional learners
• Organizational learners

The institutional learners segment will dominate the language learning development software market in Europe by 2020, accounting for more than 59% of the total market share. Factors such as growing demand for learning English in several European nations including Malta, Latvia, and Finland is contributing to this segment’s growth. The vendors are developing software for language learning that supports learning through gamification as it helps to ensure maximum participation from learners. Factors such as increasing demand for advanced English courses from the learners across various streams such as teaching, journalism, mass communication, and political science streams will positively influence the growth of this segment during the forecast period.

Competitive landscape and key vendors

The market is diverse with the presence of several regional and international players who offer a wide array of services and products to cater to customers. The mandatory learning of at least one foreign language in this region has created several growth opportunities for vendors as the schools are continuously procuring language learning products and services from vendors. Also, several players in the market are offering advanced elements of learning such as games and speech recognition system in their products.

Key vendors in the market are -

• Berlitz
• Fluenz
• Rosetta Stone
• Transparent Language

Other prominent vendors in the language learning development software market in Europe include Houghton Mifflin Harcourt, OKpanda, Onwards Learning, Sanoma, and Voxy.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the language learning development software market in Europe?
• What are the key market trends impacting the growth of the language learning development software market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in the language learning development software market in Europe?
• What are the market opportunities and threats faced by the vendors in the language learning development software market in Europe?
• Trending factors influencing the market shares of the Europe region.
• What are the key outcomes of the five forces analysis of the language learning development software market in Europe?

Technavio also offers customization on reports based on specific client requirement.

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