Overview of the school assessment tools market in Europe

Market research analysts at Technavio have predicted that the school assessment tools market in Europe will grow steadily at a CAGR of more than 17% by 2020. According to the traditional learning environment, performance assessment of students depends on credit hours allotted to each course. On successful completion of the tasks, students are conferred with the respective grades for the course. Whereas, CBE (competency-based education) focusses only on the learning outcome and enables students to learn and understand concepts in a personalized learning environment. CBE provides equal learning opportunities to every learner and also has the potential to narrow down the workforce skills set gap. With the aim to shift to CBE, educational institutions have started increasing their investments in educational assessment tools.

The rise in adoption of e-learning is considered to be one of the major factors that will gain traction in this market during the forecast period. Digitization of education has invited the need for more online content, delivery of study material through online platforms, and the adoption of education assessment tools and other software to manage school activities. This has increased the demand for quick and more efficient ways of student assessment. Moreover, online assessment tools also assist teachers in placing standardized tests and supporting different kinds of learning methods that will induce more educational institutions to adopt e-learning in the coming years.

Segmentation by end-user and analysis of the school assessment tools market in Europe

• Pre-K to primary education
• Secondary education

This market study estimates that the secondary education segment will account for about 71% of the total market share by 2020 and dominate the school assessment tools market in Europe throughout the forecast period. The increasing use of assessment tools for students in colleges and universities and regular classes conducted by institutions on the applications and benefits of assessment tools for teachers will fuel demand for assessment tools from this market segment.

Competitive landscape and key vendors

The increasing number of educational institutions adopting digital learning environment has led to the rise in growth of the school assessment tools market in Europe. Assessment tools are a new concept and companies are primarily focusing on promoting these tools to large premier institutions. Vendors are constantly investing in R&D to introduce industry-specific education assessment tools and are also entering into partnerships with IT service providers to enhance cloud service for schools.

The leading vendors in the market are -

• Digital Assess
• Ellucian
• Nuventive
• Pearson

The other prominent vendors in the market are Achieve3000, CORE Education and Consulting Solutions, Curriculum Associates, ProProfs Quiz Maker, and Nearpod.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the school assessment tools market in Europe?
• What are the key market trends impacting the growth of the school assessment tools market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in the school assessment tools market in Europe?
• What are the market opportunities and threats faced by the vendors in the school assessment tools market in Europe?
• Trending factors influencing the market shares of Europe.
• What are the key outcomes of the five forces analysis of the school assessment tools market in Europe?

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