Breastfeeding Supplies Market in Europe 2016-2020

  • Published: Jun 2016
  • Pages: 60
  • SKU: IRTNTR8990

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This market research study presents a detailed segmentation of the breastfeeding supplies market in Europe by product (breast milk storage and feeding supplies, breastfeeding pumps, and breastfeeding accessories), and by retail formats (online sales and offline sales). The key leading vendors identified in the market are Ameda, Medela, NUK, Philips, and Tommee Tippee.

Outlook of the breastfeeding supplies market in Europe

Breastfeeding supplies are equipment that assists lactating mothers to express and store milk for later use. Most breastfeeding supplies aid in the direct expression of pumped breast milk into a bottle to store for later use. These supplies can also be used to stimulate lactation in mothers who have an irregular milk flow. In Europe, factors such as increasing number of women in the workforce will have a positive effect on the breastfeeding supplies market during the forecast period. With the hectic lifestyle of working women, the need to store breast milk for later use is on the rise. Moreover, the increase in disposable income gives women the financial freedom to buy such products. Also, the widespread availability of a vast array of convenient breastfeeding supplies is a primary factor that will help to spur growth in the market for breastfeeding supplies in Europe. A comprehensive market research carried out by the analysts at Technavio has shown that the market will grow steadily at a CAGR of more than 4% by 2020.

Technavio’s market research analysts have estimated factors like the introduction of convenient and easy-to-use products like nursing bras and breast pumping bras to impel market growth during the predicted period. To make the process of expressing breast milk easier, manufacturers are now offering nursing bras or breast pumping bras which eliminate the need to continuously hold the breastfeeding pump in place without causing discomfort to the mother. For instance, Lansinoh's hands-free pumping bra is a reliable and popular breast pumping bra available in the market.   These products are getting increasingly popular in recent times which will result in the augmented adoption of breastfeeding supplies in Europe.

Product-based segmentation and analysis of the breastfeeding supplies market in Europe

  • Breast milk storage and feeding supplies
  • Breastfeeding pumps
  • Breastfeeding accessories

During 2015, the breast milk storage and feeding supplies segment dominated this market and accounted for nearly 55% of the market share. This segment will continue to dominate the market and is envisaged to account for the largest share of the market by 2020. Technological advancements and growing number of working women will foster the growth of this market during the forecast period.

Segmentation by retail format and analysis of the breastfeeding supplies market in Europe

  • Online sales
  • Offline sales

In this market study, analysts have estimated the offline sales segment to dominate this market during the forecast period. At present, this segment accounts for a market share of approximately 89% and the prospects for its growth will be driven by the experiential benefits that offline modes offer to the buyers. Most parents prefer buying baby products from brick-and-mortar stores rather than online stores. Since parents prefer a hands-on experience before purchasing anything for their babies, the growth prospects for the offline sales segment will have a positive outlook until 2020.

Competitive landscape and key vendors

The breastfeeding supplies market in Europe is consolidated with the presence of only a few well-established providers. In this market, challenges such as advances in innovations and changes in consumer preferences pose significant risks to the suppliers. To survive and succeed in this competitive market, it has become imperative for vendors to distinguish their products and services by formulating a clear and unique value proposition.

Top vendors in this market are -

  • Ameda
  • Medela
  • NUK
  • Philips
  • Tommee Tippee

Other prominent vendors are Babisil, Bobo, Chicco, Comotomo, Evenflo, Lansinoh mOmma, Lovi, MAM, Nip, Nuby, Playtex, Richell, and Summer Infant.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the breastfeeding supplies market in Europe?
  • What are the key market trends impacting the growth of the breastfeeding supplies market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in the breastfeeding supplies market in Europe?
  • What are the market opportunities and threats faced by the vendors in the breastfeeding supplies market in Europe?
  • What are the trending factors affecting the market shares of Europe?
  • What are the key outcomes of the five forces analysis of the breastfeeding supplies market in Europe?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: European Union: Profile

  • Economic indicators

PART 06: Global baby care market: Overview

  • Global baby care market

PART 07: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 08: Market segmentation by product type

  • Breast milk storage and feeding market in Europe
  • Breastfeeding pumps market in Europe
  • Breastfeeding accessories market in Europe

PART 09: Market segmentation by retail formats

PART 10: Market drivers

  • High number of working women
  • Growing number of single-parent families
  • Decreasing infant mortality rate
  • Better marketing techniques

PART 11: Impact of drivers

PART 12: Market challenges

  • Declining birth rate
  • Benefits associated with exclusive breastfeeding
  • High cost of breastfeeding supplies
  • Preference for formula milk

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Product enablers
  • BPA-free products
  • Growth of online retail

PART 15: Vendor landscape

  • Key vendors 2015
  • Ameda
  • Medela
  • NUK
  • Philips
  • Tommee Tippee
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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