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Technavio’s market research analyst predicts the do-it-yourself (DIY) market in Europe to grow at a slow but moderate CAGR of around 2% by 2020. The recent increase in home ownership and the rising disposable income of the populace will impel the DIY market in Europe. Due to the growing customer confidence, the spending on items such as furniture and tools has increased. Also, the diversification of product lines is a critical factor that will foster the prospects for growth in this market during the predicted period.
The high-cost effectiveness of DIY is the key driver for the growth of this market. Fully assembled products are more expensive due to their high production cost. As these products are bulky, their high shipping charges are also passed on to the consumers. The ability of DIY to eliminate these excessive costs by offering flexibility of customization in terms of raw materials and pricing of products, which is not possible with the standard ready-made products, will result in the populace’s growing preference for DIY during the predicted period.
In this market study, analysts have estimated the doors, windows, bath, fencing, brickwork, walkway, and landscape maintenance segment to be the largest market segment during the predicted period. This segment currently accounts for more than 21% of the total market share and is envisaged to retain its hold over the market by 2020 due to the increasing remodelling of doors and windows by the populace.
The DIY market in Europe is fragmented due to the presence of multiple small, medium, and large international and regional players. The providers in this market compete on the basis of product portfolio and pricing to gain maximum market shares during the forecast period.
Leading vendors in the market are -
Other prominent vendors in the market include Kesko, Travis Perkins, Les Mousquetaires, Hornbach, Sherwin Williams, and Zeus.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: DIY model
PART 06: European Union: Profile
PART 07: Market landscape
PART 08: Retail format sales
PART 09: Segmentation by product category
PART 10: Key leading countries
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
PART 17: Key vendor analysis
PART 18: Appendix
PART 19: Explore Technavio
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