Spa Market in Europe 2016-2020

  • Published: Dec 2016
  • Pages: 64
  • SKU: IRTNTR11087

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This market research report identifies players like Lanserhof, Ritz-Carlton, Clarins, and Fonteverde to be the key vendors in the spa market in Europe. This research report also presents a detailed segmentation of the market by spa types such as day and club, hotel and resort, medical, destination, and mineral spring. It also focuses on key market trends, drivers, and challenges that influence market growth.

Overview of the spa market in Europe

Technavio’s market research analyst predicts the spa market in Europe to grow at a CAGR of close to 9% during the forecast period. Europe continues to be the world’s largest market for spas due to its relatively higher average revenues. The major growth driver of the European spa market is the increasing focus on health and beauty and rising expenditure on relaxation through services such as massages and facials. Massage continues to be the major revenue-generating segment in spas as most people opt for this service during their visit to spas. With the growing health and wellness trend among the people, several vendors have come up with a diverse range of services that will promote healthy living. Many spas have also hired certified on-call experts who offer nutritional experts in sync with one’s individual lifestyle. Also, the growing collaboration with cosmetic players will further contribute to the growth of the spa market in Europe. Spas are partnering with cosmetics giants to improve their product portfolios and generate consumer interest.

The spa industry in Europe is focusing on offering personalized therapies to customers to enhance their treatment outcomes. Clients are asked to identify specific skincare concerns and can choose the kind of treatment they want such as calming, healing, balancing, and re-energizing. Some spas are also providing variations of a set treatment, such as replacing a relaxing essential oil with a revitalizing one depending on the client’s needs. Foer instance, the Mandarin Oriental spa offers customized Time Rituals, where the clients can reserve a 2- or 3-hour window to receive customized treatment.

Competitive landscape and key vendors

The spa market in Europe is highly fragmented, with both local and international players coming up with innovative services and product offerings to cater to the wellness requirements of customers. The opening of new spas has compelled several vendors to focus on strategies to increase their market shares and profit margins. A key strategy that companies are opting for is the branding of their spas, attracting customers by distinguishing their services, and enabling easy identification. Competition in the market is likely to intensify further over the next four years, with several mergers and acquisitions and collaborations.

Leading vendors in the market are -

  • Lanserhof
  • Ritz Carlton
  • Clarins
  • Fonteverde

Other prominent vendors in the spa market in Europe include Lefay Resort & Spa Lago di Garda, Chelsea Day Spa, Nirvana Spa, Four Seasons Spa, The Bulgari Spa, Thermae Bath Spa, and Terme di Saturnia.

Segmentation by spa types and analysis of the spa market in Europe

  • Day and club spas
  • Hotel and resort spas
  • Medical spas
  • Destination spas
  • Mineral spring spas

In 2015, the day, club, and salon spa market stood as the largest revenue contributor in Europe and is likely to retain its dominance during the forecasted period. Day spas come with a diverse range of styles and personalities including small village day spa with three rooms or a great extravagant 350,000 square foot ambiance with hydrotherapy tubs. Day spas provide a wide variety of services that include massages and facials conducted by trained professionals on a day-use basis. Club spas are similar to day spas but primarily focus on fitness.

Growth drivers, challenges, and upcoming trends: Prevalence of mini spa treatments

Upcoming trends such as mini treatments are gaining popularity in the market owing to the busy schedule among the European people. Vendors in the market are coming up with express treatments that enable individuals to avail spa service in their hectic schedule. Majority spas in Europe now have a spa service option of 30 minutes or less. For instance, Hilton has introduced a three-journey enhancement in mini treatments including the 25 minutes’ service that integrates different ancient healing techniques from around the world such as Ayurveda, Chinese acupressure, Swedish massage, trigger point therapy, Egyptian reflexology, Native American healing, Korean foot massage, Thai massage, and Indian head massage.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the spa market in Europe. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the spa market in Europe?
  • What are the key market trends impacting the growth of the spa market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in the spa market in Europe?
  • What are the market opportunities and threats faced by the vendors in the spa market in Europe?
  • Trending factors influencing the market shares of the European region.
  • What are the key outcomes of the five forces analysis of the spa market in Europe?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top vendors in the market

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Country overview

  • Economic indicators in EU

PART 06: Market landscape

  • Market overview
  • Global spa market
  • Spa market in Europe 2015
  • Spa market in Europe
  • Five forces analysis

PART 07: Market segmentation by spa types

  • Spa market in Europe: Segmentation by spa types
  • Day/club/salon spa market in Europe
  • Hotel/resort spa market in Europe
  • Destination spa market in Europe
  • Medical spa market in Europe
  • Other spa market in Europe

PART 08: Key leading countries

  • Top key leading countries

PART 09: Market drivers

  • Innovative service offerings by spa players
  • Need for personal grooming, relaxation, stress-free life, and healthy living
  • Growing wellness industry, tourism, and globalization of spa players
  • Growing partnerships with cosmetics players

PART 10: Impact of drivers

PART 11: Market challenges

  • Low point of differentiation compared to salons
  • Lack of skilled labor and well-trained professionals
  • Competition from on-demand massage services

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Personalization of products and services
  • Use of online platforms, e-gift cards, and offers
  • Mini treatments

PART 14: Vendor landscape

  • Competitive scenario
  • Evolving spa landscape in Europe
  • Lanserhof
  • Ritz Carlton
  • Clarins
  • Fonteverde
  • Other vendors in global medical spa market
  • Other vendors in destination spa market in Europe
  • Other vendors in day spa market in Europe
  • Other vendors in hotel and resort spa market in Europe
  • Other vendors in mineral spring spa market in Europe

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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