Floor Coatings Market in Europe 2016-2020

  • Published: Jun 2016
  • Pages: 71
  • SKU: IRTNTR9517

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This market research study analyzes the key players in the floor coatings market in Europe such as Akzo Nobel, DAW, PPG Industries, and Tikkurila. A comprehensive study of this market is also presented by substrate (wood and concrete) and by technology (water-borne coatings, solvent-borne coatings, and UV-core coatings).

Floor coatings market forecast in Europe

According to the floor coatings industry analysis, market research analysts at Technavio has shown that the floor coatings market in Europe will witness steady growth and will post a moderate CAGR of more than 5% over the forecast period. With the rising demand for parquet flooring, the floor coatings market in Europe is anticipated to have a positive outlook in the coming years. Parquet flooring involves the use of geometrically-shaped wood pieces to form a mosaic, thereby increasing the aesthetic appeal of wood floors. This has led to an augmented demand for parquet floor coatings, which have become an indispensable part of the portfolio of key vendors in the floor coatings market in Europe. For example, Akzo Nobel, through the brand Synteko, offers a range of on-site parquet coatings that can be UV-cured. Vendors often offer a product mix of both factory-applied and on-site parquet coatings for end-users. Moreover, the past decade has witnessed a shift toward the consumption of eco-friendly, water-borne parquet floor coatings, which will also contribute to the growth of this market during the predicted period.

In this market research analysis, the analysts have predicted that the rising demand for pre-finished wood floors will fuel this growth of floor coatings market in Europe. Pre-finished wood floors are factory-finished and coated with finishing solutions before application, unlike unfinished products that are treated on-site for finishing. They provide ease-of-installation, convenience, and cost-effectiveness, in addition to superior quality since their finishing is carried out in a factory-controlled environment. For instance, hardwood floors that are treated with high-performance aluminum oxide polyurethane coatings are often exposed to seven rounds of UV-light to cure the urethane and preserve the wood color, resulting in a durable finish. Whereas, site-finished hardwood floors receive only three coats of urethane-based coatings. Therefore, the demand for pre-finished wood floors from both commercial and residential end users in growth in Europe and this trend is expected to gain traction over the next four years.

Competitive landscape and key vendors

Owing to the presence of numerous well-established vendors, the floor coatings market in Europe is highly competitive. The vendors compete in terms of price, quality, branding, and customer service. Since product differentiation is low and a wide range of similar products are available in the market, vendors aim to enhance the brand recall of their products among consumers through effective marketing communications. Most vendors in the market use water-borne coatings technology in their products because of their low VOC content. However, the introduction of UV-cure coatings has generated a higher demand from the key players due to the ease of application compared to water- and solvent-borne coatings. This has also resulted in an increasing number of vendors entering the market in this product segment.

Key vendors in this market are 

  • Akzo Nobel
  • DAW
  • PPG Industries
  • Tikkurila

Other prominent vendors analyzed in this report are 3M, BASF, Benjamin Moore, Feyco Treffert, Industria Chimica Adriatica (ICA) Group, IVM Chemicals, Jotun, KAPCI Coatings, Renner Italia, RPM International, Sherwin-Williams, Sirca, Śnieżka, Sto, Valspar, and Weilburger Coatings.

Segmentation by substrate and analysis of the floor coatings market in Europe

  • Concrete
  • Wood

Based on the floor coatings industry outlook, the wood segment dominated the floor coatings market in Europe and will account for close to 62% of the market shares in terms of revenue. A wide range of wood floors such as solid wood, engineered wood, and hardwood floors are available in the market. While hardwood floors are a traditional and popular preference, there is a growing demand for engineered wood floors that are relatively more durable. The growth of this segment is primarily driven by the rise in the demand for parquet and pre-finished floors. Also, the ease-of-use and the availability of a wide range of wooden flooring products in retail stores across Europe facilitate consumption of floor coatings by individual consumers for DIY projects.

Segmentation by technology and analysis of the floor coatings market in Europe

  • Water-borne coatings
  • Solvent-borne coatings
  • UV-care coatings

The water-borne coatings segment was the highest revenue contributing segment and accounted for nearly 45% of the total market shares. Water-borne coatings are widely used in Europe as their low content of VOCs make them more environment-friendly than solvent-borne coatings. Moreover, stringent regulations in Western Europe limit the use of solvent-borne coatings that have a high VOC content and encourage the use of water-borne coatings. Also, the growth of the housing market in Western Europe and industrialization in Central and Eastern Europe will also aid in this segment’s growth until the end of 2020.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the floor coatings market in Europe?
  • What are the key market trends impacting the growth of the floor coatings market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in the floor coatings market in Europe?
  • What are the market opportunities and threats faced by the vendors in the floor coatings market in Europe?
  • Trending factors influencing the market shares of Europe.
  • What are the key outcomes of the five forces analysis of the floor coatings market in Europe?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Vendor segmentation
  • Common currency conversion rates
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Floor coatings market in Europe

  • Paints and coatings market in Europe: Overview
  • Growth factors
  • Floor coatings market in Europe
  • Five forces analysis

PART 06: Market segmentation by substrate

  • Overview
  • Floor coatings market for wooden substrates in Europe
  • Floor coatings market for concrete substrates in Europe
  • PART 07: Market segmentation by technology
  • Floor coatings market by technology
  • Water-borne floor coatings market in Europe
  • Solvent-borne floor coatings market in Europe
  • UV-cure floor coatings market in Europe

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario
  • Key vendor ranking
  • Vendor presence by substrate
  • Supply chain of floor coatings market in Europe
  • Other prominent vendors

PART 14: Key vendor analysis

  • Akzo Nobel
  • DAW
  • PPG Industries
  • Tikkurila

PART 15: Appendix

  • List of abbreviations

PART 15: Explore Techanvio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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