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Technavio’s market research analyst predicts the organic food and beverages market in Europe to grow at a CAGR of around 7% in terms of revenue until 2020. Recently, it has been observed that the demand for organic food products in Europe is rising rapidly. Much of this growing organic market share and demand can be attributed to the populace’s growing preference for a healthy lifestyle and the rising awareness about the health benefits of organic food products. This paradigm shift in the consumer’s preferences will spur the demand for organic food products and beverages during the forecast period.
The increasing shelf space for organic food products is the key trends for the growth of the organic food market. In recent times, it has been observed that the augmented demand for organic food products has led to the allocation of more shelf space to organic food brands in retail stores. The increased visibility and accessibility of organic food products and beverages in retail outlets will make it more convenient for consumers to purchase such products. This improved accessibility and visibility will, in turn, impel the sale of organic food in Europe during the forecast period.
In this market study, analysts have estimated the fruits and vegetables segment to account for more than 24% of the total market share by 2020. The demand for organic fruits and vegetables has increased with growing awareness about their health benefits. Since this segment consists of products that do not use chemical fertilizers or pesticides, many retailers across the European region have started stocking their stores with organic fruits and vegetables. This increase in their shelf space will result in the growth of this market segment during the forecast period.
Technavio’s market research analyst has estimated the supermarkets and hypermarkets segment to account for approximately 43% of the total market share by 2020. The sale of organic food products through supermarkets and hypermarkets is increasing in Europe as these stores are increasingly stocking different organic food brands, expanding shelf space for organic food, and launching their own organic food labels.
The organic food and beverages market in Europe is highly fragmented and dispersed due to the presence of numerous international and regional players. In this market, the vendors are competing on the basis of product differentiation, portfolios, and pricing to gain maximum market traction. The level of competition in this market is expected to intensify until 2020 due to an increase in the number of retailers introducing their own private label organic food products. A large number of private label brands are also coming up on the organic food market europe, which further intensifies the level of competition between them.
Leading vendors in the market are -
Other prominent vendors in the market include Alnatura, Amy's Kitchen, Asda Group, Auchan¸ Clif Bar, Danone, E.Leclerc, Edeka Group, Hain Celestial, Hero Group, J Sainsbury, Lactalis Group, Morrisons, Naturata, Natursoy, Waitrose, and Wessanen.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Market segmentation by distribution
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Explore Technavio
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