Organic Food and Beverages Market in Europe 2016-2020

  • Published: Feb 2016
  • Pages: 62
  • SKU: IRTNTR8414

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This market research report includes a detailed segmentation of the organic food and beverages market in Europe by product type (fruits and vegetables, dairy products, prepared food, baby food, meat and poultry, beverages, bakery products, and others) and by distribution channel (hypermarkets and supermarkets, organic retailers, online retailers, and others). The key vendors analyzed in this report are Carrefour, Metro, REWE, Tesco, and Koninklijke Ahold.

Outlook of the organic food and beverages market in Europe

Technavio’s market research analyst predicts the organic food and beverages market in Europe to grow at a CAGR of around 7% in terms of revenue until 2020. Recently, it has been observed that the demand for organic food products in Europe is rising rapidly. Much of this growing organic market share and demand can be attributed to the populace’s growing preference for a healthy lifestyle and the rising awareness about the health benefits of organic food products. This paradigm shift in the consumer’s preferences will spur the demand for organic food products and beverages during the forecast period.

The increasing shelf space for organic food products is the key trends for the growth of the organic food market. In recent times, it has been observed that the augmented demand for organic food products has led to the allocation of more shelf space to organic food brands in retail stores. The increased visibility and accessibility of organic food products and beverages in retail outlets will make it more convenient for consumers to purchase such products. This improved accessibility and visibility will, in turn, impel the sale of organic food in Europe during the forecast period.

Product-based segmentation of the food and beverages market in Europe

  • Fruits and vegetables
  • Dairy products
  • Prepared food
  • Baby food
  • Meat and poultry
  • Beverages
  • Bakery products

In this market study, analysts have estimated the fruits and vegetables segment to account for more than 24% of the total market share by 2020. The demand for organic fruits and vegetables has increased with growing awareness about their health benefits. Since this segment consists of products that do not use chemical fertilizers or pesticides, many retailers across the European region have started stocking their stores with organic fruits and vegetables. This increase in their shelf space will result in the growth of this market segment during the forecast period. 

Segmentation by distribution channel and analysis of the organic food and beverages market in Europe

  • Supermarkets and hypermarkets
  • Organic retailers
  • Online retailers

Technavio’s market research analyst has estimated the supermarkets and hypermarkets segment to account for approximately 43% of the total market share by 2020. The sale of organic food products through supermarkets and hypermarkets is increasing in Europe as these stores are increasingly stocking different organic food brands, expanding shelf space for organic food, and launching their own organic food labels.

Competitive landscape and key vendors

The organic food and beverages market in Europe is highly fragmented and dispersed due to the presence of numerous international and regional players. In this market, the vendors are competing on the basis of product differentiation, portfolios, and pricing to gain maximum market traction. The level of competition in this market is expected to intensify until 2020 due to an increase in the number of retailers introducing their own private label organic food products. A large number of private label brands are also coming up on the organic food market europe, which further intensifies the level of competition between them.

Leading vendors in the market are -

  • Carrefour     
  • Metro      
  • REWE
  • Tesco   
  • Koninklijke Ahold

Other prominent vendors in the market include Alnatura, Amy's Kitchen, Asda Group, Auchan¸ Clif Bar, Danone, E.Leclerc, Edeka Group, Hain Celestial, Hero Group, J Sainsbury, Lactalis Group, Morrisons, Naturata, Natursoy, Waitrose, and Wessanen.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the organic food and beverages market in Europe?
  • What are the key market trends impacting the growth of the organic food and beverages market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the organic food and beverages market in Europe?
  • What are the key outcomes of the five forces analysis of the organic food and beverages market in Europe?

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Table of Content

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Europe: An overview

PART 05: Market landscape

  • Market overview
  • Global organic food and beverage market
  • Organic food and beverage market in Europe
  • Five forces analysis

PART 06: Market segmentation  by product

  • Organic fruits and vegetables market in Europe
  • Organic dairy products market in Europe
  • Organic prepared foods market in Europe
  • Organic baby food market in Europe
  • Organic meat and poultry market in Europe
  • Organic beverage market in Europe
  • Organic bakery products market in Europe
  • Other organic products market in Europe

PART 07: Market segmentation by distribution

PART 08: Key leading countries

  • Germany
  • France
  • UK
  • Italy
  • Switzerland

PART 09: Market drivers

  • Awareness about health and wellness
  • Growth of organic farming
  • Rise in shelf space for organic food
  • Increase in number of eco-labels

PART 10: Impact of drivers

PART 11: Market challenges

  • Supply shortages
  • High price of organic food
  • Stringent certifications and regulations
  • Lack of information and trust

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Increase in number of private labels
  • New product launches
  • Demand for organic baby food
  • Increased marketing and promotion

PART 14: Vendor landscape

  • Competitive scenario
  • Tesco
  • Carrefour
  • Ahold
  • REWE Group
  • Other prominent vendors

PART 15: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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