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The Europe planter market size is forecast to increase by USD 50.72 billion at a CAGR of 4.16% between 2023 and 2028. The European market for planters, including plastic pots and indoor potted plants, is experiencing significant growth driven by the increasing number of multifamily properties and the rising popularity of vertical gardens. However, the market faces challenges due to the water shortage issue, which is leading to a decline in planter demand. Additionally, cultural influences such as Vaastu Shastra and the Malay system continue to impact the market, with an emphasis on using planters in outdoor spaces like verandahs and kitchen gardens. The trend towards sustainable living and eco-friendly practices is also influencing the market, with an increasing preference for reusable planters and vases. Overall, the European planter market is expected to continue growing, driven by these trends and the need for sustainable and aesthetically pleasing outdoor and indoor spaces.
The European planter market is witnessing significant growth due to urbanization and new developments in greenhouse technology. The increasing trend of interior decoration in urban areas, driven by the millennial population, is fueling the demand for planters in hotels, rental houses, and corporate offices. Greenhouses and nurseries are at the forefront of this trend, supplying a wide range of planters for various applications. From recyclable planters that promote sustainability to vertical gardens that maximize limited space, the offerings cater to diverse consumer preferences. The global planter industry is experiencing investment pockets in Europe, with the region's high internet penetration and social media usage driving e-commerce distribution.
Moreover, houseplants and hobbyist gardening are gaining popularity, especially in work-from-home culture and home office settings. Lifestyle trends, such as the work-from-home culture and the desire for greenery in urban environments, are further boosting the market. Greenhouse technology innovations, including automation and energy efficiency, are expected to drive future growth. Photography and videos showcasing the beauty and benefits of planters on social media platforms are also contributing to market expansion. Overall, the European planter market presents a promising landscape for businesses and investors alike.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The Residential segment is estimated to witness significant growth during the forecast period. The European planter market caters primarily to the residential sector, which encompasses single-family homes and multifamily buildings. Indoor planters have gained significant popularity in recent times due to increased consumer behavior towards spending more time at home, whether for work or leisure activities like DIY projects and home offices. Senior citizens and families alike utilize planters to add greenery to their living spaces, enhancing the aesthetic appeal of their homes. These planters are not just limited to gardens outside the house but are also used in specialized indoor gardens, such as those for displaying exotic plants or growing medicinal herbs.
Furthermore, the trend towards sustainability has led to an increased use of planters for growing herbs and vegetables, making them an essential component in promoting eco-friendly living.
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The residential segment was valued at USD 144.72 million in 2018 and showed a gradual increase during the forecast period.
Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing number of multifamily properties is the key driver of the market. The European multifamily property market has experienced significant growth, with an increasing number of investors showing interest in this sector. Multifamily properties, which include apartment buildings and duplexes, offer several advantages, such as diversification benefits, low vacancy rates, and higher returns on investment. According to recent reports, Germany invested approximately USD 1.5 billion in multifamily properties by Q3 2022. Moreover, Spain, Norway, and Switzerland witnessed a notable increase in investment, with growth rates of nearly 130%, 55%, and 10%-15%, respectively, during the same period. For investors in Europe, it is projected that unlevered total returns for multifamily properties will range between 4% and 8% per annum over the next three to five years.
Moreover, indoor landscaping and gardening have become essential elements of multifamily properties, with the use of plastic pots and vases being popular choices. The principles of Vaastu Shastra and the Malay system are often incorporated into the design of verandahs and kitchen gardens. These elements not only enhance the aesthetic appeal of the property but also contribute to a sense of well-being for residents.
The growing popularity of vertical gardens is the upcoming trend in the market. In Europe, the trend of indoor potted plants and vertical gardens is on the rise, particularly in urban areas where space is at a premium. Instead of traditional horizontally planted gardens, people are opting for vertical gardens that make efficient use of limited space. These innovative growing systems employ supports such as trellises or vases to grow a variety of plants upwards. Vertical gardens, also referred to as green walls, can be installed on the exterior or interior of buildings, including balconies, pillars, and walls. With the decline of available garden space due to urbanization, the adoption of vertical gardens is becoming increasingly popular.
Declining planter demand due to water shortage issue is a key challenge affecting the market growth. European countries, including Spain and France, are projected to experience a significant reduction in water availability due to global warming, with estimates suggesting a decrease of up to 30%-40% by 2050. This water scarcity is causing various government entities to impose restrictions on landscaping services, such as irrigation systems for indoor potted plants and outdoor gardens. These restrictions apply to various landscapes, including residential, commercial, golf courses, public parks, and cemeteries. In response to these water conservation efforts, the use of plastic pots and vases for indoor plants is gaining popularity. The principles of Vaastu Shastra and the Malay system can guide the placement of these pots and vases on verandahs and in kitchens to ensure optimal growth and harmony. These practices not only conserve water but also contribute to sustainable and eco-friendly landscaping.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
euro3plast spa - The company offers planters such as Rain Barrel Rib NL 400L, Planter ball Waste Rib NL, Vaste elegant low Waste Rib NL, Planter ball Waste Smooth NL, Nature Vase Elegant Deluxe Rib NL, Nature Vase Elegant Low Rib NL, and more.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The European planter market is witnessing significant growth due to the increasing trend of indoor gardening and the growing popularity of houseplants. With the rise in consumer behavior that prioritizes wellness and sustainability, the demand for plastic pots and vases for indoor potted plants is on the rise. The senior population in Europe is spending more time indoors, leading to an increased interest in indoor gardening and home decoration. The work-from-home culture and urbanization have also contributed to this trend. DIY projects, home offices, and furniture markets have seen an uptick in demand for planters and related products.
Moreover, the integration of Vaastu Shastra and Malay system principles in interior decoration has further boosted the market. New developments in greenhouse technology and floriculture have opened up investment pockets in the European planter industry. The rise of social media platforms and the availability of videos and photography content on gardening and home decoration have influenced consumer behavior. Urban areas, construction activities, corporate offices, and home decoration markets are key sectors driving the growth of the European planter market. The trend towards vertical gardens and the use of recyclable planters is gaining momentum, aligning with the growing awareness of sustainability and e-commerce distribution channels. Millennials and consumers in Europe are increasingly adopting houseplants as a lifestyle choice, making the European planter market an attractive investment opportunity.
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Market Scope |
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Report Coverage |
Details |
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Page number |
141 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.16% |
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Market growth 2024-2028 |
USD 50.72 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.04 |
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Key companies profiled |
Benito Urban, BigPlast, CAPI Europe BV, elho B.V., euro3plast spa, Gardenplast.by, Glori ir Ko, Golden Compound GmbH, Horst Brandstatter Group, Keter Group., OPEKO, Poppelmann GmbH and Co. KG, Rosell-Vega Horticultors, Scheurich GmbH and Co. KG, SicPlast, Stefanplast S.p.A., TERRECOTTE ITALIANE Srl, WR CERAMIKA, Yorkshire Flowerpots, and Zawadzki |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles,market forecast , fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this market research report to meet your requirements Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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