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The fabric softeners and conditioners market share is expected to increase by USD 5.06 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.05%.
This fabric softeners and conditioners market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers fabric softeners and conditioners market segmentation by type (liquid and dryer sheets) and geography (North America, APAC, Europe, Middle East and Africa, and South America). The fabric softeners and conditioners market report also offers information on several market vendors, including AlEn USA, Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., Dropps, Godrej Group, Henkel AG, and Co. KGaA, Kao Corp., LG Household and Health Care Ltd., Lion Corp., Marico Ltd., Melaleuca Inc., Norfolk Natural Living, Pigeon Corp., Reckitt Benckiser Group PLC, S. C. Johnson and Son Inc., Seventh Generation Inc., The Procter and Gamble Co., Unilever PLC, and Werner & Mertz GmbH among others.
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The high demand for eco-friendly fabric conditioners is notably driving the fabric softeners and conditioners market growth, although factors such as indoor air pollution may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the fabric softeners and conditioners industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Fabric Softeners and Conditioners Market Driver
The high demand for eco-friendly fabric conditioners is one of the key drivers supporting the fabric softeners and conditioners market growth. The demand for green products is on the rise due to the increasing concern about the environment and about the need to lead a healthy lifestyle. The chemicals used in fabric conditioners can harm water quality and the softness of clothes in the long run. Furthermore, consumers are becoming very particular about using eco-friendly fabric conditioners and are demanding products that contain eco-friendly and natural ingredients. For instance, Seventh Generation is an American company that manufactures a variety of natural and plant-based fabric conditioners. Bio-D and Ecoleaf fabric conditioners are some popular eco-friendly products available in the market. Such high demand for eco-friendly fabric conditioners will drive market growth during the forecast period.
Key Fabric Softeners And Conditioners Market Trend
The demand for new formats of fabric conditioners is another factor supporting the fabric softeners and conditioners market growth. Fabric conditioners are emerging in different forms, such as capsules, sprays, bars, and crystals. Another format that is gaining popularity is a ball-shaped organic fabric conditioner made of wool, which is environment-friendly and lasts for several washes. For instance, PGs Downy Unstoppable is available in a wide range of fragrances and in the form of sprays and crystals. Similarly, Unilevers Comfort has launched liquid capsules in Europe and China. This format was launched so that users do not have to be concerned about the volume of the conditioner being used, as the capsule contains a specific amount of conditioner. Such new formats will propel the market growth during the forecast period.
Key Fabric Softeners And Conditioners Market Challenge
Indoor air pollution is one of the factors hindering the fabric softeners and conditioners market growth. While fabric conditioners are essential to the maintenance of fabric quality, they also may contain toxic or harmful substances that affect indoor air quality and make the fabric more flammable. Some chemicals found in fabric conditioners are chloroform, ethyl acetate, and limonene. These chemicals are particularly harmful to children, which is why the product labels on some fabric conditioners indicate that they should not be used on children's nightwear. Excessive exposure to chemicals can lead to their build-up in the body and affect health. Thus, these factors will hinder the demand for the global fabric softeners and conditioners market during the forecast period.
This fabric softeners and conditioners market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the fabric softeners and conditioners market as a part of the global household products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the fabric softeners and conditioners market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the fabric softeners and conditioners market encompasses successful business strategies deployed by the key vendors. The fabric softeners and conditioners market is fragmented and the vendors are deploying growth strategies such as product quality, packaging, product pricing, and product portfolio to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The fabric softeners and conditioners market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the fabric softeners and conditioners market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the household products market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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42% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for fabric softeners and conditioners market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
Another key region offering significant growth opportunities to the vendors is North America. Growth in online shopping, increased washing machine sales, and the reopening of laundromats will facilitate the fabric softeners and conditioners market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, COVID-19 spread widely across North America, especially in the US. Owing to the rising number of deaths from COVID-19, many North American countries, including the US, Canada, and Mexico, implemented a nationwide lockdown. However, as the region started to rebound, the demand for and supply of fabric conditioners are expected to increase during the forecast period. Factors such as growth in online shopping, increased washing machine sales, and the reopening of laundromats will add momentum to the growth of the regional market during the forecast period.
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The fabric softeners and conditioners market share growth by the liquid segment will be significant during the forecast period. As the concentrated liquid sheets are thicker, users can use fewer products to achieve better results, which has added to their wide-scale adoption among consumers as a cost-effective product. While RCFS is commonly used in Europe and North America, liquid sheets are gaining popularity in APAC and South and Central America. This is expected to fuel the market growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the fabric softeners and conditioners market size and actionable market insights on post COVID-19 impact on each segment.
Fabric Softeners and Conditioners Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.05% |
Market growth 2022-2026 |
$ 5.06 billion |
Market structure |
Fragmented |
YoY growth (%) |
4.48 |
Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 42% |
Key consumer countries |
US, Canada, China, Japan, and Germany |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
AlEn USA, Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., Dropps, Godrej Group, Henkel AG and Co. KGaA, Kao Corp., LG Household and Health Care Ltd., Lion Corp., Marico Ltd., Melaleuca Inc., Norfolk Natural Living, Pigeon Corp., Reckitt Benckiser Group PLC, S. C. Johnson and Son Inc., Seventh Generation Inc., The Procter and Gamble Co., Unilever PLC, and Werner & Mertz GmbH |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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***1. Executive Summary
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 01: Parent market
**2.2: Market Characteristics
***3. Market Sizing
**3.1 Market definition
*Exhibit 02: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 03: Market segments
**3.3 Market size 2020
**3.4 Market outlook: Forecast for 2020 - 2025
*Exhibit 04: Global - Market size and forecast 2021-2026 ($ million)
* Exhibit 05: Global - Market size and forecast 2021-2026 ($ million)
*Exhibit 06 Global Market: Year-over-year growth 2021-2026 (%)
*Exhibit 07: Global Market: Year-over-year growth 2021-2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 08: Five forces analysis 2020 & 2025
**4.2 Bargaining power of buyers
**4.3 Bargaining power of suppliers
**4.4 Threat of new entrants
**4.5 Threat of substitutes
**4.6 Threat of rivalry
**4.7 Market condition
*Exhibit 09: Market condition - Five forces 2021 and 2026
***5 Market Segmentation by Type
**5.1 Market segments
*The segments covered in this chapter are Liquid and Dryer sheets.
*Exhibit 10: Type - Market share 2021-2026 (%)
*Exhibit 11: Type - Market share 2021-2026 (%)
**5.2 Comparison by Type
*Exhibit 12: Comparison by Type
*Exhibit 13: Comparison by Type
**5.3 Liquid - Market size and forecast 2021-2026
*Exhibit 14: Liquid - Market size and forecast 2021-2026 ($ million)
*Exhibit 15: Liquid - Market size and forecast 2021-2026 ($ million)
*Exhibit 16: Liquid - Year-over-year growth 2021-2026 (%)
*Exhibit 17: Liquid - Year-over-year growth 2021-2026 (%)
**5.4 Dryer sheets - Market size and forecast 2021-2026
*Exhibit 18: Dryer sheets - Market size and forecast 2021-2026 ($ million)
*Exhibit 19: Dryer sheets - Market size and forecast 2021-2026 ($ million)
*Exhibit 20: Dryer sheets - Year-over-year growth 2021-2026 (%)
*Exhibit 21: Dryer sheets - Year-over-year growth 2021-2026 (%)
**5.5 Market opportunity by Type
*Exhibit 22: Market opportunity by Type ($ million)
***6 Customer Landscape
**6.1 Customer landscape
*Exhibit 23: Customer landscape
***7 Geographic Landscape
**7.1 Geographic segmentation
*Exhibit 24: Market share by geography 2021-2026 (%)
*Exhibit 25: Market share by geography 2021-2026 (%)
**7.2 Geographic comparison
*Exhibit 26: Geographic comparison
*Exhibit 27: Geographic comparison
**7.3 North America - Market size and forecast 2021-2026
*Exhibit 28: North America - Market size and forecast 2021-2026 ($ million)
*Exhibit 29: North America - Market size and forecast 2021-2026 ($ million)
*Exhibit 30: North America - Year-over-year growth 2021-2026 (%)
*Exhibit 31: North America - Year-over-year growth 2021-2026 (%)
**7.4 APAC - Market size and forecast 2021-2026
*Exhibit 32: APAC - Market size and forecast 2021-2026 ($ million)
*Exhibit 33: APAC - Market size and forecast 2021-2026 ($ million)
*Exhibit 34: APAC - Year-over-year growth 2021-2026 (%)
*Exhibit 35: APAC - Year-over-year growth 2021-2026 (%)
**7.5 Europe - Market size and forecast 2021-2026
*Exhibit 36: Europe - Market size and forecast 2021-2026 ($ million)
*Exhibit 37: Europe - Market size and forecast 2021-2026 ($ million)
*Exhibit 38: Europe - Year-over-year growth 2021-2026 (%)
*Exhibit 39: Europe - Year-over-year growth 2021-2026 (%)
**7.6 Middle East and Africa - Market size and forecast 2021-2026
*Exhibit 40: Middle East and Africa - Market size and forecast 2021-2026 ($ million)
*Exhibit 41: Middle East and Africa - Market size and forecast 2021-2026 ($ million)
*Exhibit 42: Middle East and Africa - Year-over-year growth 2021-2026 (%)
*Exhibit 43: Middle East and Africa - Year-over-year growth 2021-2026 (%)
**7.7 South America - Market size and forecast 2021-2026
*Exhibit 44: South America - Market size and forecast 2021-2026 ($ million)
*Exhibit 45: South America - Market size and forecast 2021-2026 ($ million)
*Exhibit 46: South America - Year-over-year growth 2021-2026 (%)
*Exhibit 47: South America - Year-over-year growth 2021-2026 (%)
**7.8 US - Market size and forecast 2021-2026
*Exhibit 48: US - Market size and forecast 2021-2026 ($ million)
*Exhibit 49: US - Market size and forecast 2021-2026 ($ million)
*Exhibit 50: US - Year-over-year growth 2021-2026 (%)
*Exhibit 51: US - Year-over-year growth 2021-2026 (%)
**7.9 China - Market size and forecast 2021-2026
*Exhibit 52: China - Market size and forecast 2021-2026 ($ million)
*Exhibit 53: China - Market size and forecast 2021-2026 ($ million)
*Exhibit 54: China - Year-over-year growth 2021-2026 (%)
*Exhibit 55: China - Year-over-year growth 2021-2026 (%)
**7.10 Japan - Market size and forecast 2021-2026
*Exhibit 56: Japan - Market size and forecast 2021-2026 ($ million)
*Exhibit 57: Japan - Market size and forecast 2021-2026 ($ million)
*Exhibit 58: Japan - Year-over-year growth 2021-2026 (%)
*Exhibit 59: Japan - Year-over-year growth 2021-2026 (%)
**7.11 Germany - Market size and forecast 2021-2026
*Exhibit 60: Germany - Market size and forecast 2021-2026 ($ million)
*Exhibit 61: Germany - Market size and forecast 2021-2026 ($ million)
*Exhibit 62: Germany - Year-over-year growth 2021-2026 (%)
*Exhibit 63: Germany - Year-over-year growth 2021-2026 (%)
*Exhibit 64: Canada - Market size and forecast 2021-2026 ($ million)
*Exhibit 65: Canada - Market size and forecast 2021-2026 ($ million)
*Exhibit 66: Canada - Year-over-year growth 2021-2026 (%)
*Exhibit 67: Canada - Year-over-year growth 2021-2026 (%)
**7.12 Market opportunity by geography
*Exhibit 68: Market opportunity by geography ($ million)
***8 Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 High demand for eco-friendly fabric conditioners
*8.1.2 Rising inclination of millennials toward premium products
*8.1.3 Increase in marketing initiatives
**8.2 Market challenges
*8.2.1 Indoor air pollution
*8.2.2 Increase in allergies
*8.2.3 Balancing production cost, price, and quality of products
**8.3 Impact of drivers and challenges
*Exhibit 69: Impact of drivers and challenges
**8.4 Market trends
*8.4.1 Demand for new formats of fabric conditioners
*8.4.2 Rising concerns over the use of chemicals including quaternary ammonium compounds
*8.4.3 Expansion of distribution network
***9. Vendor Landscape
**9.1 Competitive scenario
**9.2 Vendor landscape
*Exhibit 70: Vendor Landscape
**9.3 Landscape disruption
*Exhibit 71: Landscape disruption
**9.4 Industry risks
*Exhibit 72: Industry risks
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 73: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 74: Market positioning of vendors
**10.3 Amway Corp.
*Exhibit 75: Amway Corp. - Overview
*Exhibit 76: Amway Corp. - Business segments
*Exhibit 77: Amway Corp. - Key news
*Exhibit 78: Amway Corp. - Key offerings
*Exhibit 79: Amway Corp. - Segment focus
**10.4 Church and Dwight Co. Inc.
*Exhibit 80: Church and Dwight Co. Inc. - Overview
*Exhibit 81: Church and Dwight Co. Inc. - Business segments
*Exhibit 82: Church and Dwight Co. Inc. - Key news
*Exhibit 83: Church and Dwight Co. Inc. - Key offerings
*Exhibit 84: Church and Dwight Co. Inc. - Segment focus
**10.5 Colgate-Palmolive Co.
*Exhibit 85: Colgate-Palmolive Co. - Overview
*Exhibit 86: Colgate-Palmolive Co. - Business segments
*Exhibit 87: Colgate-Palmolive Co. - Key offerings
*Exhibit 88: Colgate-Palmolive Co. - Segment focus
**10.6 Henkel AG and Co. KGaA
*Exhibit 89: Henkel AG and Co. KGaA - Overview
*Exhibit 90: Henkel AG and Co. KGaA - Business segments
*Exhibit 91: Henkel AG and Co. KGaA - Key news
*Exhibit 92: Henkel AG and Co. KGaA - Key offerings
*Exhibit 93: Henkel AG and Co. KGaA - Segment focus
*10.7 Kao Corp.
*Exhibit 94: Kao Corp. - Overview
*Exhibit 95: Kao Corp. - Business segments
*Exhibit 96: Kao Corp. - Key news
*Exhibit 97: Kao Corp. - Key offerings
*Exhibit 98: Kao Corp. - Segment focus
**10.8 Marico Ltd.
*Exhibit 99: Marico Ltd. - Overview
*Exhibit 100: Marico Ltd. - Business segments
*Exhibit 101: Marico Ltd. - Key offerings
*Exhibit 102: Marico Ltd. - Segment focus
**10.9 Reckitt Benckiser Group PLC
*Exhibit 103: Reckitt Benckiser Group PLC - Overview
*Exhibit 104: Reckitt Benckiser Group PLC - Business segments
*Exhibit 105: Reckitt Benckiser Group PLC - Key offerings
*Exhibit 120: Reckitt Benckiser Group PLC - Segment focus
**Exhibit 121: S. C. Johnson and Son Inc. - Overview
**Exhibit 122: S. C. Johnson and Son Inc. - Product / Service
**Exhibit 123: S. C. Johnson and Son Inc. - Key offerings
*Exhibit 124: The Procter and Gamble Co. - Overview
*Exhibit 124: The Procter and Gamble Co. - Overview
*Exhibit 125: The Procter and Gamble Co. - Business segments
*Exhibit 126: The Procter and Gamble Co. - Key news
*Exhibit 127: The Procter and Gamble Co. - Key offerings
*Exhibit 128: The Procter and Gamble Co. - Segment focus
**10.10 Unilever PLC
*Exhibit 129: Unilever PLC - Overview
*Exhibit 130: Unilever PLC - Business segments
*Exhibit 131: Unilever PLC - Key news
*Exhibit 132: Unilever PLC - Key offerings
*Exhibit 133: Unilever PLC - Segment focus
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 ????Objectives
*11.1.3 ????Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 82: ?Currency conversion rates for US$?
**11.3 Research Methodology
*Exhibit 83: ?Research Methodology
*Exhibit 84: ??Validation techniques employed for market sizing?
*Exhibit 85: ??Information sources
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