Facial Wipes Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Aug 2021
  • Pages: 120
  • SKU: IRTNTR70868

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 Facial Wipes Market - 2021-2025

The facial wipes market size is expected to reach a value of USD 3.72 billion, at a CAGR of 6.38%, during 2021-2025. This research study helps in deep understanding of the underlying forces driving the market growth and current and potential target customers across segmentations. According to our comprehensive survey, factors such as increased skin care needs owing to the rising air pollution are projected to significantly support market growth during the forecast period. Our research experts have thoroughly evaluated and covered the latest trends and challenges that will have a far-reaching effect on the market growth.

Facial Wipes Market Size

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Facial Wipes Market Segments

From this Technavio report, get actionable insights on the facial wipes market segments to generate successful ROIs and focus your business strategy efforts where they are most likely to be effective. Navigate through market segmentation by product (wet facial wipes and dry facial wipes), distribution channel (offline and online), and geography (APAC, North America, Europe, South America, and MEA) in this facial wipes market report to pursue growth opportunities.

Also, our market research experts have evaluated the impact of COVID-19 across market segments for our clients to understand the long-term business implications and foresee opportunities for subsequent recovery. This research report entails a thorough qualitative and quantitative analysis on the post-pandemic facial wipes market predictions on consumer demand changes for 2021-2025.

Facial Wipes Market Vendors and Competitive Analysis

Technavio research specialists have included significant well-thought-out business planning approaches of key players from in this report. The facial wipes market is fragmented and the vendors are deploying organic and inorganic growth strategies to gain competitive advantage.

The unprecedented outbreak of COVID-19 last year impacted market segments that has had a ripple effect on various stakeholders. To make the most of the opportunities and recover from post COVID-19 impact, the market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Get the full report to understand the COVID-19 impact on the growth of the facial wipes market share during 2021-2025.

The facial wipes market forecast report for comprises complete key vendor profiles. The profiles include information on the production, sustainability, prospects of the leading companies, and other crucial vendor landscape analysis.


Facial Wipes Market Vendors

Facial Wipes Market - Region Opportunities 2021-2025

58% of the facial wipes market growth will originate from APAC during the forecast period. China, Japan, and Australia are the key markets for facial wipes market in APAC. This report encompasses exclusive information on potential business locations and understand the demographics of current and prospective customers.

Facial Wipes Market Share by Geography

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APAC has been exhibiting significant growth rate for facial wipes market vendors. Factors such as the availability and awareness of the benefits of facial wipes and the rising middle-class population with high disposable income are accelerating the facial wipes market growth in APAC. To view our in-depth analytical review on the micro and macroeconomic factors impacting businesses in the regions click on the image above.

The facial wipes market share growth in APAC will be faster than the growth of the market in other regions. The geographical segmentation in the report has assessed and included details on the competitive intelligence and regional opportunities in store for vendors.

Facial Wipes Market Insights by Product

Facial Wipes Market Share by Product

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The facial wipes market share growth by the wet facial wipes segment will be significant during the forecast period. Manufacturers are focusing more on innovatinng the functionality of facial wipes to cater to a larger customer base. Along with the basic requirements, manufacturers are providing value-added benefits such as dirt cleansing, deep cleaning, and removal of waterproof makeup. Moreover, vendors are launching facial wipes that are compatible with different skin types. These factors are expected to contribute to the market segment growth. This report provides an accurate prediction of the contribution of all the segments to the growth of the facial wipes market size.

From the facial wipes market segmentation insights, players can achieve maximum market response by understanding the target consumers. The analytical data on the segmentations will allow vendors to position their services and products among the right audiences and gain significant exposure and growth. Also, get updated actionable market insights on post COVID-19 impact on each segment.

Facial Wipes Market Drivers & Trends

While it is crucial to have a solid understanding of the drivers and trends, it is also imperative that the market challenges are recognized to improvize business planning and sustain market competition. One of the key factors impeding facial wipes market growth is adverse health effects. In this research report, our analysts have elucidated all key industry trends, drivers, and challenges, which will help companies evaluate and develop growth strategies.

The exposure of skin to harmful air pollutants including carbon monoxide, sulfur dioxide, ozone, and others are leading to allergies, acne, premature skin aging, and skin cellular damage. Air pollution is expected to increase in the coming years owing to rising agricultural activities, forest fires, motor vehicles, and household combustion devices. Such factors have led to a rise in the awareness about organic and natural facial wipes, in turn, driving the sales of these facial cleansing wipes across the globe. Thus, the increased skin care needs owing to the rising air pollution will fuel the facial wipes market growth during the forecast period.

With growing concerns about the harmful chemicals and ingredients used in facial wipes, vendors in the face cleansing wipes market are focusing on offering natural and organic products. Owing to the rising preferences of the consumers toward safe organic personal care products over synthetic products, the demand for organic cleansing wipes will proliferate during the forecast period. Such an increasing demand for using organic and harmless ingredients or chemicals in personal care wipes production will be one of the major facial wipes market trends to gain traction worldwide.

This facial wipes market analysis report provides detailed information on key trends, drivers, and challenges that is the essence of business planning and strengthening marketing strategies across regions and segmentations.

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Facial Wipes Market Report Outlook

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive facial wipes market growth during the next five years
  • Precise estimation of the facial wipes market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the facial wipes market across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of facial wipes market vendors

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Facial Wipes Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 6%

Market growth 2021-2025

$ 3.72 billion

Market structure


YoY growth (%)


Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 58%

Key consumer countries

US, China, Japan, Australia, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Beiersdorf AG, Hengan International Group Co. Ltd., Himalaya Global Holdings Ltd., Johnson and Johnson Inc., Kimberly-Clark Corp., Rockline Industries, The Clorox Co., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever Group

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025
    • Impact of COVID-19 pandemic on global facial wipes market

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Wet facial wipes - Market size and forecast 2020-2025
    • Dry facial wipes - Market size and forecast 2020-2025
    • Market opportunity by Product

    Market Segmentation by Distribution channel

    • Market segments
    • Comparison by Distribution channel
    • Offline - Market size and forecast 2020-2025
    • Online - Market size and forecast 2020-2025
    • Market opportunity by Distribution channel

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • APAC - Market size and forecast 2020-2025
      • North America - Market size and forecast 2020-2025
      • Europe - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Overview
      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Beiersdorf AG
      • Hengan International Group Co. Ltd.
      • Himalaya Global Holdings Ltd.
      • Johnson and Johnson Inc.
      • Kimberly-Clark Corp.
      • Rockline Industries
      • The Clorox Co.
      • The Estee Lauder Companies Inc.
      • The Procter and Gamble Co.
      • Unilever Group


      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts

      TechnavioREPORT WRITING


      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis


      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
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      The facial wipes market growth will increase by $3729.66 million during 2020-2025.
      The facial wipes market is expected to grow at a CAGR of 6.38% during 2020-2025.
      Technavio has segmented the facial wipes market by product (Wet facial wipes and Dry facial wipes) ,distribution channel (Offline and Online) , and geographic (APAC, North America, Europe, South America, and MEA).
      Beiersdorf AG, Hengan International Group Co. Ltd., Himalaya Global Holdings Ltd., Johnson and Johnson Inc., Kimberly-Clark Corp., Rockline Industries, The Clorox Co., The Estee Lauder Companies Inc., The Procter and Gamble Co., Unilever Group are a few of the key vendors in the facial wipes market.
      APAC will register the highest growth rate of 57.6% among the other regions. Therefore, the facial wipes market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
      • US
      • China
      • Japan
      • Australia
      • Germany
      The key factors driving the facial wipes market growth are:
      • Premiumization through good quality products
      The facial wipes market vendors should focus on grabbing business opportunities from the wet facial wipes segment as it accounted for the largest market share in the base year.
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