Female Sex Toys Market by Distribution Channel and Geography - Forecast and Analysis 2021-2025
- Published: Jun 2021
- Pages: 114
- SKU: IRTNTR45427
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The female sex toys market share is expected to increase by USD 15.71 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 13%.
This female sex toys market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers female sex toys market segmentations by distribution channel (retail outlets and specialty stores and online stores) and geography (APAC, Europe, North America, South America, and MEA). The female sex toys market report also offers information on several market vendors, including BMS Enterprises, Dame Products LLC, FUN FACTORY GmbH, J Sainsbury Plc, JIMMYJANE, LELOi AB, Minna Life Inc., Mr. Wills House of Thrills, Tantus Inc., and TENGA Co. Ltd. among others.
What will the Female Sex Toys Market Size be During the Forecast Period?
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Female Sex Toys Market: Key Drivers, Trends, and Challenges
Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The new product launches is notably driving the female sex toys market growth, although factors such as presence of stringent regulations may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the female sex toys industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Female Sex Toys Market Driver
One of the key factors driving the female sex toys market growth is the new product launches. One of the factors that drive the growth of the global female sex toys market is the increasing number of product launches. Vendors that operate in the market are trying to attract customers by introducing new variants of female sex toys. They are also trying to increase the sales of female sex toys by expanding their product portfolio. Vendors are trying to gain market share by increasing sales. For instance, in May 2019, Soda Says, which is based in the UK, launched a new line of high-tech vibrators that were specially designed for older women. In June 2019, Wild Flower (Boyajian Products LLC) launched Enby, a vibrator that can operate at three speeds and has five patterns of vibration. The availability of new variants of female sex toys may encourage customers to purchase them and help vendors increase sales, which will drive the growth of the global female sex toys market.
Key Female Sex Toys Market Trend
Another key factor driving the female sex toys market growth is the growing preference for customized female sex toys. Vendors that operate in the global female sex toys market have started offering customized and custom-made products to end-users due to their expectations related to the performance and durability of female sex toys and their need for various functions. The customized versions of female sex toys address the different needs of end-users. Vendors also allow end-users to customize their female sex toys online. For instance, Wobbling Willy, a female sex toy manufacturer, offers customized sex toys online. The company's sex toys are made of body-safe silicone. Bad Dragon also offers customized handmade sex toys. The company offers customized color options for its vibrators. BMS factory, which offers female sex toys, allows customization in its Leaf collection. The female sex toys offered in the Leaf collection are featured with a custom Power Bullet, which allows end-users to customize vibrations. The availability of customized female sex toys will increase the sales of such models and enable vendors to gain a competitive advantage, which will drive the growth of the global female sex toys market during the forecast period.
Key Female Sex Toys Market Challenge
Presence of stringent regulations is one of the key challenges hindering the sex toys market growth. Female sex toys play a major role in enhancing the sexual health of the users. However, in several countries, certain regulations prevent the use of female sex toys. For instance, pornographic materials, including female sex toys, are prohibited by the Maldives Customs Service. Furthermore, sex toys are prohibited in various countries in the Middle East, such as the UAE and Saudi Arabia. In APAC, there are similar regulations in countries such as Thailand, Malaysia, and Vietnam. In Thailand, female sex toys are classified as obscene goods, which are listed as prohibited goods. In Malaysia, the possession of obscene objects, such a female sex toys, can result in fines. In the US, the State of Alabama has the Anti-Obscenity Enforcement Act, which prohibits the sales of goods, such as female sex toys, that are used for the stimulation of the human genital organs. The presence of such stringent regulations on the use and sales of female sex toys in several countries can affect the potential sales opportunities for the vendors and hinder the growth of the global female sex toys market during the forecast period.
This female sex toys market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Parent Market Analysis
Technavio categorizes the global female sex toys market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the female sex toys market during the forecast period.
Who are the Major Female Sex Toys Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- BMS Enterprises
- Dame Products LLC
- FUN FACTORY GmbH
- J Sainsbury Plc
- LELOi AB
- Minna Life Inc.
- Mr. Wills House of Thrills
- Tantus Inc.
- TENGA Co. Ltd.
This statistical study of the female sex toys market encompasses successful business strategies deployed by the key vendors. The female sex toys market is fragmented and the vendors are deploying growth strategies such as focusing on the R&D of new products with multifunctional benefits using natural ingredients to compete in the market.
Product Insights and News
- BMS Enterprises- The company offers female sex toys under the brand name Leaf and swan.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The female sex toys market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Female Sex Toys Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the female sex toys market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Female Sex Toys Market?
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43% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for female sex toys in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The increasing number of adult exhibitions in the countries such as China will facilitate the female sex toys market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The rising number of COVID-19 cases in APAC has led to the implementation of nationwide lockdowns across countries such as India, China, Malaysia, and Singapore in 2020. However, owing to the COVID-19 pandemic, sales of female sex toys have increased significantly across APAC in 2020. For instance, in India, the demand for sex toys increased by more than 60% in 2020, and the market to expected to grow during the forecast period as well.
What are the Revenue-generating Distribution Channel Segments in the Female Sex Toys Market?
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The female sex toys market share growth by the retail outlets and specialty stores will be significant during the forecast period. This segment includes adult toy stores, supermarkets and hypermarkets, and other retailers. End-users, when purchasing female sex toys from adult toy stores, can take advice from professional sales personnel before making the purchase. This will increase their awareness about the safe use of female sex toys. Retailers of female sex toys are also focusing on expanding their sales by participating in sex toy expos. Such initiatives by retailers to increase the sales of female sex toys by expanding their presence will propel the growth of the market during the forecast period.
Besides the above-mentioned factors, the post COVID-19 impact has brought forth a slowdown in or fast tracked the demand for the service or product. This report provides an accurate prediction of the contribution of all the segments to the growth of the female sex toys market size and actionable market insights on post COVID-19 impact on each segment.
Female Sex Toys Market Scope
Growth momentum & CAGR
Accelerate at a CAGR of 13%
Market growth 2021-2025
$ 15.71 billion
YoY growth (%)
APAC, Europe, North America, South America, and MEA
Performing market contribution
APAC at 43%
Key consumer countries
US, China, Japan, Germany, and UK
Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled
BMS Enterprises, Dame Products LLC, FUN FACTORY GmbH, J Sainsbury Plc, JIMMYJANE, LELOi AB, Minna Life Inc., Mr. Wills House of Thrills, Tantus Inc., and TENGA Co. Ltd.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
What are the Key Data Covered in this Female Sex Toys Market Report?
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will drive female sex toys market growth during the next five years
- Precise estimation of the female sex toys market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the female sex toys industry across APAC, Europe, North America, South America, and MEA
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of female sex toys market vendors
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1 Executive Summary
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 01: Parent market
- Exhibit 02: Market characteristics
- 2.2 Value chain analysis
- Exhibit 03: Value chain analysis - Personal products
3 Market Sizing
- 3.1 Market definition
- Exhibit 04: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 05: Market segments
- 3.3 Market size 2020
- 3.4 Market outlook: Forecast for 2020 - 2025
- Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
- Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
- 3.5 Impact of COVID-19 on Consumer Staple
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 08: Five forces analysis 2020 & 2025
- 4.2 Bargaining power of buyers
- Exhibit 09: Bargaining power of buyers
- 4.3 Bargaining power of suppliers
- Exhibit 10: Bargaining power of suppliers
- 4.4 Threat of new entrants
- Exhibit 11: Threat of new entrants
- 4.5 Threat of substitutes
- Exhibit 12: Threat of substitutes
- 4.6 Threat of rivalry
- Exhibit 13: Threat of rivalry
- 4.7 Market condition
- Exhibit 14: Market condition - Five forces 2020
5 Market Segmentation by Distribution channel
- 5.1 Market segments
- Exhibit 15: Distribution channel - Market share 2020-2025 (%)
- 5.2 Comparison by Distribution channel
- Exhibit 16: Comparison by Distribution channel
- 5.3 Retail outlets and specialty stores - Market size and forecast 2020-2025
- Exhibit 17: Retail outlets and specialty stores - Market size and forecast 2020-2025 ($ million)
- Exhibit 18: Retail outlets and specialty stores - Year-over-year growth 2020-2025 (%)
- 5.4 Online stores - Market size and forecast 2020-2025
- Exhibit 19: Online stores - Market size and forecast 2020-2025 ($ million)
- Exhibit 20: Online stores - Year-over-year growth 2020-2025 (%)
- 5.5 Market opportunity by Distribution channel
- Exhibit 21: Market opportunity by Distribution channel
6 Customer landscape
- 6.1 Customer landscape
- Exhibit 22: Customer landscape
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 23: Market share by geography 2020-2025 (%)
- 7.2 Geographic comparison
- Exhibit 24: Geographic comparison
- 7.3 APAC - Market size and forecast 2020-2025
- Exhibit 25: APAC - Market size and forecast 2020-2025 ($ million)
- Exhibit 26: APAC - Year-over-year growth 2020-2025 (%)
- 7.4 Europe - Market size and forecast 2020-2025
- Exhibit 27: Europe - Market size and forecast 2020-2025 ($ million)
- Exhibit 28: Europe - Year-over-year growth 2020-2025 (%)
- 7.5 North America - Market size and forecast 2020-2025
- Exhibit 29: North America - Market size and forecast 2020-2025 ($ million)
- Exhibit 30: North America - Year-over-year growth 2020-2025 (%)
- 7.6 South America - Market size and forecast 2020-2025
- Exhibit 31: South America - Market size and forecast 2020-2025 ($ million)
- Exhibit 32: South America - Year-over-year growth 2020-2025 (%)
- 7.7 MEA - Market size and forecast 2020-2025
- Exhibit 33: MEA - Market size and forecast 2020-2025 ($ million)
- Exhibit 34: MEA - Year-over-year growth 2020-2025 (%)
- 7.8 Key leading countries
- Exhibit 35: Key leading countries
- 7.9 Market opportunity by geography
- Exhibit 36: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- Exhibit 37: Impact of drivers and challenges
- 8.3 Market trends
9 Vendor Landscape
- 9.1 Overview
- Exhibit 38: Vendor landscape
- 9.2 Landscape disruption
- Exhibit 39: Landscape disruption
- Exhibit 40: Industry risks
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 41: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 42: Market positioning of vendors
- 10.3 BMS Enterprises
- Exhibit 43: BMS Enterprises - Overview
- Exhibit 44: BMS Enterprises - Product and service
- Exhibit 45: BMS Enterprises - Key offerings
- 10.4 Dame Products LLC
- Exhibit 46: Dame Products LLC - Overview
- Exhibit 47: Dame Products LLC - Product and service
- Exhibit 48: Dame Products LLC - Key news
- Exhibit 49: Dame Products LLC - Key offerings
- 10.5 FUN FACTORY GmbH
- Exhibit 50: FUN FACTORY GmbH - Overview
- Exhibit 51: FUN FACTORY GmbH - Product and service
- Exhibit 52: FUN FACTORY GmbH - Key offerings
- 10.6 J Sainsbury Plc
- 10.7 JIMMYJANE
- Exhibit 57: JIMMYJANE - Overview
- Exhibit 58: JIMMYJANE - Product and service
- Exhibit 59: JIMMYJANE - Key offerings
- 10.8 LELOi AB
- Exhibit 60: LELOi AB - Overview
- Exhibit 61: LELOi AB - Product and service
- Exhibit 62: LELOi AB - Key offerings
- 10.9 Minna Life Inc.
- Exhibit 63: Minna Life Inc. - Overview
- Exhibit 64: Minna Life Inc. - Product and service
- Exhibit 65: Minna Life Inc. - Key offerings
- 10.10 Mr. Wills House of Thrills
- Exhibit 66: Mr. Wills House of Thrills - Overview
- Exhibit 67: Mr. Wills House of Thrills - Product and service
- Exhibit 68: Mr. Wills House of Thrills - Key offerings
- 10.11 Tantus Inc.
- Exhibit 69: Tantus Inc. - Overview
- Exhibit 70: Tantus Inc. - Product and service
- Exhibit 71: Tantus Inc. - Key offerings
- 10.12 TENGA Co. Ltd.
- Exhibit 72: TENGA Co. Ltd. - Overview
- Exhibit 73: TENGA Co. Ltd. - Business segments
- Exhibit 74: TENGA Co. Ltd. - Key news
- Exhibit 75: TENGA Co. Ltd. - Key offerings
- 11.1 Scope of the report
- 11.2 Currency conversion rates for US$
- Exhibit 76: Currency conversion rates for US$
- 11.3 Research methodology
- Exhibit 77: Research Methodology
- Exhibit 78: Validation techniques employed for market sizing
- Exhibit 79: Information sources
- 11.4 List of abbreviations
- Exhibit 80: List of abbreviations
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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Frequently Asked Questions?
- New product launches
- Growing preference for customized female sex toys
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