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The fluff pulp market share is expected to increase by 1.25 million tons from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 3.42%.
This fluff pulp market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers fluff pulp market segmentations by application (diapers, incontinence products, feminine hygiene products, and others) and geography (APAC, Europe, North America, South America, and MEA). The fluff pulp market report also offers information on several market vendors, including Celulosa Arauco y Constitucion SA, Domtar Corp., Georgia-Pacific LLC, International Paper Co., Klabin SA, Rayonier Advanced Materials Inc., Resolute Forest Products Inc., Suzano SA, UPM-Kymmene Corp., and WestRock Co. among others.
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing demand for personal hygiene products is notably driving the fluff pulp market growth, although factors such as volatility in prices of fluff pulp may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the fluff pulp industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Fluff Pulp Market Driver
Increasing demand for personal hygiene products is one of the key factors driving the growth of the global fluff pulp market. Increased awareness about personal hygiene, especially the hygiene needs of infants and the elderly, prompts customers to invest in personal hygiene products such as baby diapers and sanitary napkins. The growing adoption of personal hygiene products is expected to fuel the demand for fluff pulp as it is widely used in the manufacturing of personal hygiene products. Feminine hygiene products have become one of the most adopted personal hygiene products due to the increasing demand for convenience and consistent product innovation. The global feminine hygiene products market is expected to be valued at more than $55 billion by 2025, expanding at a CAGR of 8%. Like diapers, feminine hygiene products require raw materials that absorb and retain fluids and prevent leakages for providing comfort. Fluff pulp is predominantly used as a raw material in the production of feminine hygiene products. Thus, the rising demand for personal hygiene products is expected to drive the global fluff pulp market growth during the forecast period.
Key Fluff Pulp Market Trend
Focus on forestry and plantation management will fuel the global fluff pulp market. Plantation and forest management are essential parts of the business models of many vendors. Some of the vendors in the global fluff pulp market, including Suzano Papel e Celulose, Stora Enso Oyj, and UPM, are focusing on aligning their business activities to create sustainable business models that are based on renewable solutions. For instance, integrated vendors have proprietary forest and plantation areas for the procurement of raw materials for pulp production. While the focus on plantation management is a key attribute of vendors operating in developing countries, numerous vendors in emerging countries such as China and Indonesia are also focusing on sustainable business models for growth. The increasing focus of vendors toward plantation and forestry management is likely to secure the supply of softwood and hardwood products, the key raw materials of fluff pulp, and is expected to contribute to the market growth during the forecast period.
Key Fluff Pulp Market Challenge
Volatility in prices of fluff pulp are the major challenge for the global fluff pulp market growth. The price of fluff pulp products is dependent on the prevailing global prices, which not only vary from one year to another but also fluctuate continuously within a given year. The global fluff pulp price is determined by factors such as the demand, inventory levels, production capacity, and competitive strategies adopted by vendors. Therefore, the price levels are beyond the control of vendors. Moreover, the rise in demand for fluff pulp from emerging countries is expected to increase the prices of fluff pulp. The strong demand from key regions has compelled producers of fluff pulp to increase the prices of their products. Such fluctuation in the prices of fluff pulp impacts the profitability of vendors and poses a challenge to the growth of the global fluff pulp market. The above factors will hinder the market growth during the forecast period.
This fluff pulp market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the fluff pulp as a part of the global forest products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the fluff pulp market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the fluff pulp market encompasses successful business strategies deployed by the key vendors. The fluff pulp market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The fluff pulp market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the fluff pulp market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global forest products market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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50% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for fluff pulp market in APAC. Market growth in this region will be faster than the growth of the market in regions.
Increasing demand for personal hygiene products will facilitate the fluff pulp market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The second wave of the COVID-19 pandemic is expected to hamper the business growth of the market vendors in the first half of 2021, especially in highly populated countries such as China and India. For instance, in India, as of August 5, 2021, there were more than 31.80 million reported cases of COVID-19 and 0.43 million associated deaths. Moreover, due to the shutdown of retail outlets and manufacturing facilities, the sales of feminine hygiene wash products through offline channels declined in 2020. However, the growing popularity of various online channels in the region and initiatives by e-commerce vendors as per the regulatory guidelines on COVID-19, such as contactless delivery, are expected to stabilize the market growth during the forecast period.
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The fluff pulp market share growth by the Diapers segment will be significant during the forecast period. The high adoption and penetration of baby diapers among the middle-class population in emerging countries are driving the global baby diaper market. The global baby diaper market is one of the key application segments of the global fluff pulp market.
This report provides an accurate prediction of the contribution of all the segments to the growth of the fluff pulp market size and actionable market insights on post COVID-19 impact on each segment.
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Fluff Pulp Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.42% |
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Market growth 2021-2025 |
1.25 mn tons |
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Market structure |
Fragmented |
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YoY growth (%) |
3.28 |
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Regional analysis |
APAC, Europe, North America, South America, and MEA |
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Performing market contribution |
APAC at 50% |
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Key consumer countries |
China, US, Japan, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Celulosa Arauco y Constitucion SA, Domtar Corp., Georgia-Pacific LLC, International Paper Co., Klabin SA, Rayonier Advanced Materials Inc., Resolute Forest Products Inc., Suzano SA, UPM-Kymmene Corp., and WestRock Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Application
6 Customer landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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