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The food delivery market is based on an on-demand economy model where customers can order their food online by using the service of these companies and make online payments or cash on delivery. The rising demand to have hassle-free services based on the convenience of time and place is the primary driver for the growth of this market. Technavio’s market research analyst projects the IT spending in the food delivery market to grow at a tremendous rate of around 37% during the forecast period.
Most of the food delivery based companies are investing in technology to acquire commercial off-the-shelf technology such as hardware, software, storage and security solutions. The growing economies of developing countries are also fueling the growth of the market. Emerging countries such as India are observing a massive growth of start-ups in the food delivery marketplace such as Swiggy, TinyOwl, and Ola Café.
The Americas account for the largest share of the IT spending in food delivery market, with the US emerging as the market leader in this region. The region is witnessing the growth of a vast number of venture capital funded food technology companies such as Bento, Maple, and Gobble among others. The increase in funding is expected to boost the growth of the market in the Americas.
Vendors operating in this market are investing heavily in building secure solutions. Most of these security solutions focus on encrypting customer information stored on credit cards or debit cards.
The top four vendors in the market are –
Other vendors in the market include Citrus Pay, Infosys, MapmyIndia, Paypal, PayU, TCS, and Zaakpay.
The food delivery market is witnessing an increase in tie-ups between food aggregators, cab aggregators, and budget hotels. The time taken to deliver food to consumers plays a crucial role in building a provider’s brand image. For instance, during 2015, Foodpanda, Uber, and ZO Rooms have partnered to address a traveler’s primary concern of stay, travel, and food. Customers using their services are provided several benefits in the form of coupons, cash back, and free rides.
This report offers a number of factors contributing to the adoption, limitations, and opportunities of the IT spending in food delivery marketplace. It also provides an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.
Technavio also offers customization on reports based on specific client requirement.
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