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The Frozen Potato Fries Market size is projected to increase by USD 7.37 billion and the market size is estimated to grow at a CAGR of 5.84% between 2022 and 2027. The global market is experiencing notable growth, largely driven by the increased online presence of frozen potato fries. The surge in e-commerce has revolutionized the accessibility of various food products. Consumers increasingly rely on online platforms and grocery delivery services for their food needs, particularly for frozen items due to their convenience and time-saving benefits. Online platforms offer a diverse range of frozen potato fry brands, flavors, and packaging sizes compared to physical stores. Major players like McCain Foods and Ore-Ida have expanded their presence online. The proliferation of direct-to-consumer brands and online marketplaces has enabled manufacturers to directly reach consumers, positively impacting market growth during the forecast period.
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This market report extensively covers market segmentation by product (white and sweet potato fries), application (food service and household), and geography (North America, Europe, APAC, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
The growth of the food service sector can significantly impact the demand. Factors like busy lifestyles, rising disposable incomes, and changing food preferences have fueled the demand for restaurants, cafes, and fast-food chains. Moreover, they are a cost-effective option for food service establishments. With the growth of the food service industry, there is a greater emphasis on menu diversification to cater to a wide range of consumer preferences. They offer versatility and compatibility with various cuisines, making them popular for many menus. Thus, the robust growth of the food service industry will positively impact the market during the forecast period.
The market share growth by the white potato fries segment will be significant during the forecast period. White ones are a widely consumed side dish made from potatoes. Frozen white variants are easy to prepare, requiring minimal effort. They offer convenience and time-saving benefits as a snack option. They are pre-cut and pre-cooked and require minimal preparation.
The white potato fries segment was valued at USD 11.75 billion in 2017 and continued to grow until 2021.
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They are versatile and can be customized to suit different tastes and preferences. Some major players offering white potato fries are McCain Foods J.R. Simplot Company, Aviko B.V., and Ore-Ida. White potato fries have gained popularity worldwide and are a staple in many cuisines. This global demand drives the production and availability in various markets, which will boost the growth of the global market during the forecast period.
North America is estimated to contribute 35% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North American consumers commonly enjoy potato fries as a side dish or snack. High consumer preference contributes to the sustained demand in the region. Fast food demand in North America has traditionally been high. Fast food is deeply ingrained in the culture and lifestyle of many North Americans, as a result, it will increase the demand for potato fries.
Moreover, during the projection period, North America's significant increase in demand is anticipated. The growth of food delivery and takeout services has further contributed to the demand for potato fries, which fulfils the demand. This is the popular choice for delivery or takeout orders due to its ability to retain quality during transportation. Additionally, demand for fast food in the region influences the growth of the market during the projected period.
The market is experiencing robust growth driven by various factors. This includes the convenience and versatility offered by frozen French fries, available in various shapes, sizes, and flavors, including thin and medium-sized potato strips, finger chips, and sweet potato fries. Manufacturers cater to diverse consumer tastes, offering certified organic and sweet potato cultivars to meet culinary requirements. These fries offer consistent taste and quality, with a longer shelf life compared to their fresh counterparts. Popular among both home and restaurant industries, frozen potato fries require minimal preparation, making them an ideal side dish. The freezing procedure ensures texture retention, maintaining the fries' quality from washing and chopping to blanching, frying, and storage.
Rising demand for ready-to-cook (RTC) food options is the primary trend in the global market. The high demand for ready-to-cook food is due to changing lifestyles and consumer preferences. Ready-to-cook food offers options to busy individuals or families who may not have the time or inclination to cook a meal from scratch. These meals typically come with pre-measured ingredients and easy-to-follow instructions, allowing consumers to prepare a meal quickly and easily.
Moreover, because of hectic schedules and the changing lifestyles of consumers, they looking for ways to save time. Ready-to-cook meals complete their need for meal planning, grocery shopping, and extensive prep work. They are more convenient as they are pre-cut, pre-cooked, and ready to be baked or fried. Frozen potatoes save time and effort in the kitchen because they reduce the time needed for peeling, cutting, and preparing fresh potatoes. Thus, with the high demand for RTC food, the global market is expected to witness growth during the forecast period.
The supply chain complexity is the major challenge for the global market. Freezing, packaging, and distribution are the various stages of supply chain management. The supply chain process required, especially dealing with perishable goods to maintain product integrity and coordination. Factors such as smooth transition. Warehousing frozen potato fries are several challenges due to their specific storage requirements. They require constant and precise temperature control. They must be stored below freezing, typically around -18 degrees Celsius or 0 degrees Fahrenheit, to maintain quality and prevent spoilage.
Moreover, logistics operations must be efficient to ensure the timely delivery to their destinations. Factors such as Route optimization, scheduling, and coordination of vehicles are critical to minimize transit times and maintain product quality. Maintaining a consistent and appropriate temperature throughout the supply chain is crucial to prevent thawing or freezing. In addition, supply chain facilities require proper electricity and freezing equipment backup. Hence, managing the supply chain of frozen potato fries poses a significant challenge for the market, particularly in rural areas across developing economies, which may hamper the growth of the global frozen potato fries market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Agristo NV: The company offers frozen potato fries such as french fries in various shapes and sizes.
Cooperative Koninklijke Cosun UA: The company offers frozen potato fries such as frozen premium fries, chilled fries, grated fries, and frozen coated fries under its subsidiary called Aviko Corp.
McCain Foods Ltd.: The company offers frozen potato fries such as McCain french fries in various sizes such as 200G, 420G, and 750G.
The frozen potato fries market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is witnessing dynamic growth driven by diverse consumer preferences and evolving culinary trends. Offering convenience and versatility, frozen potato products like Thin and medium-sized potato strips, Frozen finger chips, and Seasoned wedges cater to both the home and restaurant industry and the foodservice sector. With an array of shapes, sizes, and flavors, including unique offerings like Peri-peri flavored fries and Buffalo, garlic, and barbecue flavors, these frozen delights appeal to a global audience. Innovations in packaging and freezing technology ensure quality, while healthier options like air-fried and oven-baked varieties meet the demand for nutritious alternatives. As disposable income levels rise and worldwide cuisines influence food choices, the Frozen Potato Fries Market continues to expand with gourmet offerings and novel flavors to delight consumers worldwide.
Moreover, the market is experiencing remarkable growth, driven by factors such as the increasing demand for convenient foods and the Westernization of food consumption patterns worldwide. Consumers are drawn to the convenience and taste of ready-to-eat snacks like freshly cut potatoes and gourmet frozen potato goods. Certified organic and sweet potato cultivars appeal to health-conscious consumers seeking quality and freshness. Manufacturers focus on product innovation, offering unique forms, flavorings, and specialty coatings to cater to diverse culinary requirements. Air-fried and oven-baked options provide healthier alternatives, meeting customer tastes for delectable taste and texture with reduced fat and calories. With a wide array of options, including quinoa, onion rings, waffle fries, and curly fries, the market continues to expand, emphasizing creativity and freshness in frozen potato products.
Frozen Potato Fries Market Scope |
|
Report Coverage |
Details |
Page number |
145 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.84% |
Market growth 2023-2027 |
USD 7.37 billion |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
4.94 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Agristo NV, BELFAS BVBA, ChillFill, Conagra Brands Inc., Cooperatie Koninklijke Cosun UA, FUNWAVE FOODS LLP, GlobalFries, Golden Fries, Gujarat Cooperative Milk Marketing Federation Ltd., Himalaya Food International Ltd., J.R. Simplot Co., Kolvean Agro Food Pvt. Ltd., Lamb Weston Holdings Inc., McCain Foods Ltd., Mondial Foods B.V., RedLuck International Pvt. Ltd., Sushil Frozen Agro Processing Pvt. Ltd., TAZO Foods Pk, The Kraft Heinz Co., and Wernsing Feinkost GmbH |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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