Frozen Yogurt Market in the US 2017-2021
- Published: Jun 2017
- Pages: 65
- SKU: IRTNTR13109
Enjoy complimentary customisation on priority with our Enterprise License!
Single:
One user only.
Quick & easy download optionEnterprise:
Unlimited user access (Within your organization)
Complimentary Customization Included
This market research study identifies Ben & Jerry's, Conagra Brands, Kahala Franchising, Kemps, Menchie’s, and Wells Enterprises as the leading players in the frozen yogurt market in the US. A comprehensive analysis of this market is also presented by product (non-fat frozen yogurt, low-fat frozen yogurt, and premium frozen yogurt), by distribution channel (full-service store and self-service store), and by demography (men and women).
Overview of the frozen yogurt market in the US
According to Technavio's market research report, the frozen yogurt market in the US will grow at a CAGR of close to 11% during the forecast period. The rising adoption of innovative packaging and marketing campaigns is one of the key drivers that will stimulate growth in the market from 2017 to 2021. Setting up marketing campaigns helps to increase sales and profits by promoting brand loyalty among consumers. Vendors are adopting integrated marketing communication using magazines, newspapers, and social media such as YouTube and Facebook. They are taking efforts to showcase their products through celebrity endorsements. They are also introducing various packaging designs such as curved bottom profile packaging for frozen yogurt. The market is witnessing an increase in the influx of consumers because manufacturers are introducing biodegradable packaging and environment-friendly packaging materials.
One of the key trends that will gain traction in the frozen yogurt market in the US is the growing demand for vegan frozen yogurt. The demand for vegan frozen yogurt is increasing due to the rising number of lactose intolerants and people who prefer plant-based foods items. These vegan frozen yogurt products include non-dairy yogurts that consist of almonds, coconuts, and soy.
Competitive landscape and key vendors
The frozen yogurt market in the US is characterized by the presence of many vendors. Vendors are taking efforts to differentiate their products due to constantly changing consumer demands and preferences. The number of health-conscious consumers in the country will strengthen the growth opportunities of these manufacturers in the market.
Key vendors in this market are -
- Ben & Jerry's
- Conagra Brands
- Kahala Franchising
- Kemps
- Menchie's
- Wells Enterprises
Other prominent vendors in the market include 16 HANDLES, Frosty Boy, General Mills, Nestlé, Orange Leaf, ProYo, Red Mango, Stonyfield Farm, TCBY, TUTTI FRUTTI FROZEN YOGURT, Yeo Valley, Yogurtland Franchising, and Yumilicious.
Segmentation by product and analysis of the frozen yogurt market in the US
- Non-fat frozen yogurt
- Low-fat frozen yogurt
- Premium frozen yogurt
Non-fat frozen yogurt contains many vitamins and is low in calories. It is highly popular among consumers because it is a source of potassium that is crucial for a heart beat and muscle contraction. It also provides proper fluid for normal electric flow. The segment will continue to grow during the projected period due to the introduction of flavored non-fat frozen yogurt.
Segmentation by distribution channel and analysis of the frozen yogurt market in the US
- Full-service store
- Self-service store
The concept of self-service frozen yogurt stores is gaining popularity in the US because menchie's is expanding its self-service store counts. The popularity of self-service frozen yogurt stores will continue to increase until the end of 2021 because it allows consumers to customize their yogurt with toppings and flavors of their choice and pay by the weight of the yogurt cup.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the frozen yogurt market in the US?
- What are the key market trends impacting the growth of the frozen yogurt market in the US?
- What are the challenges to market growth?
- Who are the key vendors in the frozen yogurt market in the US?
- What are the market opportunities and threats faced by the vendors in the frozen yogurt market in the US?
- What are the key outcomes of the five forces analysis of the frozen yogurt market in the US?
Technavio also offers customization on reports based on specific client requirement.
Frozen yogurt is a dessert made from yogurt, milk, sugar, and a few other ingredients. It is more nutritious and has a lower fat content than ice cream. To help clients gain a competitive edge, the global market research firm Technavio provides an extensive collection of industry market research reports on multiple aspects of the food sector, which is a crucial part of the food and beverage industry.
To identify the industry's growth prospects, research analysts at Technavio follow a collaboration of quantitative and qualitative data collection methods and consider factors like the market size and the demand for multiple products across the globe. This upcoming report on the frozen yogurt market in the US also considers the growth of the similar markets such as soy-based yogurt market and soy and milk protein ingredients market, which are expected to project at a CAGR of almost 10% during the period 2017 to 2021. According to Technavio's market research analysts, organized retail has grown worldwide with the establishment of hypermarkets, supermarkets, and specialty stores. This, in turn, has induced growth in the frozen yogurt market in the US over the last few years.
The upcoming industry research report for frozen yogurt market in the US also identifies the key drivers, emerging trends, coupled with the imminent challenges currently experienced by the food sector. It also presents an insight into the dynamically changing competitive scenario in order to present an overall view of the future of the food and beverage industry.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
- Market overview
PART 05: Market landscape
- Market outline
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by product
- Market segmentation by product
PART 07: Market segmentation by distribution channel
PART 08: Market segmentation by state
PART 09: Market segmentation by demography
PART 10: Decision framework
PART 11: Drivers and challenges
- Market drivers
- Market challenges
PART 12: Market trends
- Launch of self-service concept
- Growing number of franchisees
- Growing demand for vegan frozen yogurt
PART 13: Vendor landscape
- Competitive scenario
- Competitive positioning assessment
PART 14: Key vendor analysis
- Ben & Jerry's
- Conagra Brands
- Kahala Franchising
- Kemps
- menchie's global headquarters (menchie's)
- Wells Enterprises
- Other prominent vendors
PART 15: Appendix
- List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
Why should you prefer Technavio's market insights report?
Certified ISO 9001 : 2015

We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.

We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.

Single:
One user only.
Quick & easy download optionEnterprise:
Unlimited user access (Within your organization)
Complimentary Customization Included
2500 USD
Get the report (PDF) sent to your email within minutes.
Subscribe & Save
Get lifetime access to our
Technavio Insights
Customized Report as per your Business Needs
- Our analysts will work directly with you and understand your needs
- Get data on specified regions or segments, competitor and Vendors
- Data will be formatted and presented as per your requirements
- We offer $1000 worth of FREE customization at the time of purchase
Let us help you make report more suited to your requirements.
- Get a competitive breakdown as per your niche industry
- Customize the data with various metrics that meet your business prerequisite
- Understand Revenue Sources, Customers and many more
- Details on Market Share
- These customizations are done in a short amount of time by our analysts and industry experts
