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The geranium oil market in India is estimated to decline at a CAGR of 2.78% between 2022 and 2027. The size of the market is forecast to increase by USD 1,119.69 thousand. The growth of the market depends on serval factors, including increasing the use of aromatherapy at home, growing awareness of the benefits of natural cosmetics, and expanding retail space.
This report extensively covers market segmentation by distribution channel (offline and online), application (aromatherapy, skincare, massage, and others), and type (conventional and organic). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Technavio categorizes the geranium oil market in India as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and the production of personal and beauty care products, including cosmetics and perfumes. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The expanding retail space is notably driving the market growth, although factors such as the increasing availability of counterfeit products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Geranium Oil Market In India Driver
The expanding retail space is notably driving market growth. The retail market in India is growing at a rapid pace due to the strong economic growth of the country. The most common distribution formats of this oil are supermarkets and hypermarkets, convenience stores, discount stores, and online portals. Moreover, e-commerce as a sales medium is also gaining popularity among consumers and is expected to contribute to the growth of the market during the forecast period.
The traditional sales channels for these products have always been supermarkets, hypermarkets, and convenience stores. These stores sell various brands offered by different players in the market, making it easier for consumers to choose from the best brands available. The retail chain sales of these products have been increasing over the past few years. Furthermore, sales through supermarkets and hypermarkets are also rising as consumers increasingly prefer home remedies and seek products to enhance the flavor quotient of various dishes prepared. These factors will positively impact the growth of the market in India during the forecast period.
Significant Geranium Oil Market In India Trend
Clean labeling of geranium oils is an emerging trend in the market. The demand for clean labeled products is increasing among consumers in India as well, which is compelling vendors to ensure that the products include only those ingredients that consumers recognize as natural and wholesome.
Moreover, consumers are also becoming aware of animal cruelty across the cosmetics and pharmaceutical industry. Thus, the clean-labeled product is gaining high popularity in India. To increase sales, vendors are ensuring that their products comply with clean labeling standards. Therefore, clean-labeled products entering the market will positively impact the growth of the market in India during the forecast period.
Major Geranium Oil Market In India Challenge
The increasing availability of counterfeit products is a major challenge impeding market growth. The easy availability of counterfeit products challenges market growth. Geranium oil is extracted from the leaves of the geranium plant through the distillation process and exhibits the characteristic fragrances and properties of the plant. However, counterfeit products contain cheap seed oils and do not have any authentic properties.
Furthermore, some counterfeit products are mixed with synthetics to make them resemble the scent of the geranium plant. Geranium oil is widely adulterated with rose oil and rose water or lavender oil. Lavender oil is chemically different from geranium oil and is commonly used in perfumery. Such counterfeit products will damage the brand image of leading essential oil brands. Thus, the increasing prevalence of counterfeit products can hamper the growth of the market in India during the forecast period.
Key Geranium Oil Market In India Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Geranium Oil Market in India Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aromablendz - The company operates under one segment. The company under this segment manufactures of disposable spa wear, toiletries, and massage-premixed oils. The key offerings of the company include geranium oil and related products.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. Geranium oil is largely sold through offline distribution channels, which include different retail formats such as specialty stores, hypermarkets, and department stores. These retail formats account for most of the global market revenue.
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The offline segment was valued at USD 6,336.27 thousand in 2017 and continued to grow until 2021. Specialty stores offer a large variety of brands and a wide product portfolio, but they have similar types of products across all their outlets. Such retail outlets enable players and distributors to plan their budgets for marketing, advertising, promotions, and brand-building. The effective use of these activities allows them to reach out to consumers on their own rather than depending on independent retailers to sell their products. Furthermore, factors such as business expansions and the rising number of hypermarkets and convenience stores of major retailers fuel the sales growth of supermarkets and hypermarkets. Global retailers operating through these retail formats continue to benefit from their geographically dispersed and large store networks. Additionally, department store retailers feature individual departments, which have designated cash registers and sometimes separate sales associates assigned for each type of merchandise. Such merchandise is often further segregated by brands. Additionally, the availability of private-label brands often serves as a competitive advantage in this segment. Hence, all these factors will drive segment growth during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by Distribution Channel (Offline and Online), Application (Aromatherapy, Skincare, Massage, and Others), and Type (Conventional and Organic).
Geranium Oil Market In India Scope |
|
Report Coverage |
Details |
Page number |
134 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Decelerate at a CAGR of 2.78% |
Market growth 2023-2027 |
USD 1,119.69 thousand |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
2.94 |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
A.G. Industries, Aromablendz, Aroma Treasures Pvt. Ltd., Blossom Kochhar Beauty Products Pvt. Ltd., Falcon, Floral Essential Oil, I B Corp, Indian Aroma Exports, K. K. Enterprise, Kama Ayurveda Pvt. Ltd., Kazima Cosmetics, Khadi Natural, Mother Herbs P Ltd., Natures Absolutes, OLD TREE, P T Invent India Pvt. Ltd, Rakesh Sandal Industries, Sagar Aromatics, Veda Oils, and Wild Oils |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Market Segmentation by Type
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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