Global In-flight Broadband Market 2016-2020

  • Published: Dec 2016
  • Pages: 56
  • SKU: IRTNTR11042

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This market research report identifies players like GEE, Gogo, Panasonic Avionics, and ViaSat to be the key vendors in the global in-flight broadband market. This research report also presents a detailed segmentation of the market by application (narrow-body, wide-body, and business jet), in-service platform (L-band, Ku-band, and HTS), and geography (the Americas, APAC, and EMEA).

Overview of the global in-flight broadband market

Technavio’s market research analyst predicts the global in-flight broadband market to grow at a CAGR of almost 11% during the forecast period. The growing demand for in-flight connectivity is primarily driven by the significant growth of Internet usage among passengers, surging requirement for large business jet cabins, and the business models of airlines offering premium economy class seat-centric solutions to the passengers. Most air passengers, especially the millennials, prefer in-flight connectivity through Wi-Fi to play online games or watch videos. Technavio foresees that around 75% of the passengers are likely to avail in-flight Wi-Fi services to surf the web, access their email, and use social media apps by 2020. The growing inclination toward the utilization of the Internet through mobile gadgets such as smartphone, tablets, and laptop, is a major factor propelling the demand for the use of in-flight Wi-Fi. It is very crucial for the air carriers to establish a conducive environment for in-flight connectivity to enhance customer loyalty and satisfaction. Airlines should work in collaboration with partners that majorly engage in the mobile communication business so that they can provide an in-flight internet connectivity solution like what most passengers experience on the ground.

APAC is expected to be the largest region in the in-flight broadband market over the next four years. The growing preference for air travel is driving the market in APAC region as the passengers are shifting to smarter and more comfortable travel attributes, where in-flight connectivity is a major requirement. Analysts expect that several regional airlines will start offering in-flight connectivity solutions over the forecast period, which will positively accelerate growth in the global in-flight broadband market.

Competitive landscape and key vendors

Several prominent players compete in the global in-flight broadband market to gain greater market shares in terms of technological innovation, satellite bandwidth capacity, and cost. To survive in such an intensely competitive scenario, several vendors are developing new technologies to make their products distinguishable. The global vendors are likely to strengthen their presence across the globe through acquisitions during the forecast period, leading to increased market consolidation. Many airline operators are also deploying strategies like the use of frequent flier miles for better connectivity or higher internet speed.

Leading vendors in the market are -

  • GEE
  • Gogo
  • Panasonic Avionics
  • ViaSat

Other prominent vendors in the in-flight broadband market include Airbus, SITAONAIR, Rockwell Collins, and Zodiac Aerospace.

Segmentation by application and analysis of the in-flight broadband market

  • Narrow-body
  • Wide-body
  • Business jet

The narrow-body segment accounted for the largest market portion in 2015 and is expected to grow steadily in the coming years.  The penetration rate of in-flight broadband in narrow-body aircraft is increasing on average with connectivity platforms such as L-band, Ku-band, and HTS. The majority of the revenue in this market segment is likely to come from Ku-band during the forecast period owing to the significant growth in short-to-medium term with the rising production rates of the antenna at 47 units/month. Also, LCCs, which operate through narrow-body aircraft, are expected to implement models like pay-as-you-go where the passenger will only pay for the specific limit of data transmission to access in-flight broadband.

Segmentation by in-service platforms and analysis of the in-flight broadband market

  • L-band
  • Ku-band
  • HTS

The growing demand for multiple connected devices in the aircraft is driving the growth of Ku-band, which acts as a solution for airline operators and passengers. In December 2015, GX network introduced three Ka-band satellites to offer global bandwidth to airline customers. The increasing demand of the passengers for access to superior quality internet services will further propel the use of Ku-band connectivity.

 Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global in-flight broadband market?
  • What are the key market trends impacting the growth of the global in-flight broadband market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global in-flight broadband market?
  • What are the market opportunities and threats faced by the vendors in the global in-flight broadband market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global in-flight broadband market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodologya
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Key buying criteria

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by application

  • Segmentation of in-flight broadband market by application
  • Global in-flight broadband market: Narrow-body aircraft
  • Global in-flight broadband market: Wide-body aircraft
  • Global in-flight broadband market: Business jet

PART 07: Market segmentation by in-service platforms

  • Market overview
  • Market size and forecast

PART 08: Geographical segmentation

  • Segmentation of global in-flight broadband market by geography
  • In-flight broadband market in Americas
  • In-flight broadband market in EMEA
  • In-flight broadband market in APAC

PART 09: Market drivers

  • Passengers' predisposition to remain connected
  • Growth in business jet connectivity market
  • Influence of benefit programs for frequent fliers

PART 10: Impact of drivers

PART 11: Market challenges

  • IT security challenges
  • IoT cost and associated complexity
  • Electrical system safety and regulation

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Advent of broadband connectivity
  • Role of social media
  • Integration of IFE with in-flight broadband

PART 14: Vendor landscape

  • Competitive landscape
  • GEE
  • Gogo
  • Panasonic Avionics
  • ViaSat
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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