Enjoy complimentary customisation on priority with our Enterprise License!
As per Technavio analysts, the global American whiskey market will grow at a CAGR of approximately 6% in terms of volume between 2016 and 2020. The US was the largest market for American whiskey in terms of volume during 2015. Growing urbanization, rising disposable income, and changing consumer demographics are factors that will likely fuel the growth of the global American whiskey market until 2020. The rising consumer demand for authentic products that have a high product value, such as rye whiskeys and small batch bourbons, will also exert a positive growth impact on the market during the forecast period. An increase in the demand for new flavors such as cherry-infused whiskey flavor is expected to fuel the growth of the global American whiskey market until 2020.
Companies are boosting their sales by adopting new marketing strategies and driving campaigns for increasing the awareness about their products in the market. Brown-Forman, one of the leading players in the market, have adopted a strategy of educating the bar staff and consumers about the American whiskey segment. In line with this, the company launched a campaign under the name "Welcome to the World of American Whiskey: The Story of Man and Oak" in 2015 in the UK.
The sale of American whiskey in terms of volume was largest through supermarkets and hypermarkets during 2015. The rapid rise in the number of supermarkets and hypermarkets in developing economies is a key driver for this growth. For instance, in ASEAN countries, the penetration of modern retail chains have increased from 11% during 2009 to more than 16% during 2014.
During 2015, the global American whiskey market was dominated by the Americas and accounted for more than half of the total market in terms of volume. The US was the key contributor to the market in the region, owing to the growing demand for bourbon and Tennessee whiskey among consumers. The region is expected to retain its market dominance until the end of the forecast period.
The global American whiskey market is dominated by five vendors, who together accounted for more than 70% of the market during 2015. The players compete among themselves on the basis of new product launches, pricing, flavors, and innovative packaging. International players in the global alcoholic drinks market are acquiring small players and increasing their product portfolio in the global American whiskey segment.
The leading vendors in the market are -
Some of the other prominent vendors of the market include Alexandrion Grup Romania, Alltech Lexington Brewing and Distilling, Barrel House Distilling, Boone County Distilling, Boundary Oak Distillery, Kirin Brewery, Michter’s Distillery, Sazerac, and Willett Distillery.
Technavio also offers customization on reports based on specific client requirement.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by distribution channel
PART 07: Geographical segmentation
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Appendix
PART 16: Explore Technavio
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.