Tequila Market 2017-2021

  • Published: Mar 2017
  • Pages: 70
  • SKU: IRTNTR12150

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This market research report identifies suppliers such as Beam Suntory, Brown-Forman, JOSE CUERVO, and Patrón Spirits International as the key vendors in the global tequila market. It also presents a detailed segmentation of the global market by product (premium, value, super-premium, and high-end premium), by distribution channel (supermarkets, on-trade, specialist retailers, and convenience stores), and by geography (the Americas, APAC, and EMEA).

Overview of the global tequila market

Technavio’s market research analyst predicts the global tequila market to grow steadily at a CAGR of above 3% by 2021. One of the primary drivers for growth of this market is the rise in the demand for premium tequila. The high consumption of premium tequila can be attributed to the superior craftsmanship, aging, and style of the alcoholic beverage. The super-premium tequila segment in the US grew multiple folds during the last decade and is expected to further drive growth in the global tequila market during the forecast period.

In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. Countries such as the US, Mexico, and Canada are key contributors to the growth of the tequila market in the Americas. The US emerged as the leading country in the global tequila market in terms of both revenue and volume. This high demand for tequila in the US is primarily driven by the growing Hispanic population and increased demand for premium tequila. Furthermore, the availability of innovative products and the launch of flavored tequila will augment the growth of the tequila market in the Americas during the next four years.

Competitive landscape and key vendors

The global tequila market is subject to rapidly changing consumer demands and preferences. The market is highly fragmented due to the presence of numerous small and large vendors. The players in the market compete on the basis of factors such as price, quality, innovation, reputation, and distribution. In order to survive and succeed in this competitive environment, it is imperative for manufacturers in the market to distinguish their product and service offerings through a clear and unique value proposition.

Leading vendors in the market are –

  • Beam Suntory
  • Brown-Forman
  • Patrón Spirits International

Other prominent vendors in the tequila market include Camino Real, Compañía Tequilera Los Valores, Compañía Tequilera Hacienda La Capilla, PROXIMO SPIRITS, Sierra Tequila, Tequilera Corralejo, TEQUILA QUIOTE, Bluenectar Store, World Food, and Bev Group.


Segmentation by product and analysis of the tequila market

  • Premium tequila
  • Value tequila
  • Super-premium tequila
  • High-end premium tequila

During 2016, the premium tequila segment dominated the tequila market and accounted for a major part of the overall tequila market share. The growing demand for premium alcohol and the availability of a wide range of brands in this segment are influencing market growth. Moreover, the growing income levels across the globe will further propel the growth of the tequila market in the coming years.

Segmentation by distribution channel and analysis of the tequila market

  • Supermarkets and hyper-markets
  • on-trade
  • specialist retailers
  • convenience stores

The global tequila market was dominated by the supermarkets and hypermarkets segment, which accounted for a major part of the market share in 2016. The convenience provided by these retail stores in terms of the shopping experience and the availability of several brands at one place is the key contributor to the growth of this segment in the global market.

Key questions answered in the report include

  • What will the tequila market size and growth rate be in 2021?
  • What are the key factors driving the global tequila market?
  • What are the key market trends impacting the growth of the global tequila market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global tequila market?
  • What are the market opportunities and threats faced by the vendors in the global tequila market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global tequila market?

Table of Contents

PART 01: Executive summary

PART 02: Scope of  the report

PART 03: Research Methodology

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Global alcoholic drinks market
  • Global tequila market
  • Five forces analysis

PART 06: Market segmentation by product

  • Global premium tequila market
  • Global value tequila market
  • Global super premium tequila market
  • Global high-end premium tequila market

PART 07: Market segmentation by distribution channel

PART 08: Geographical segmentation

  • Tequila market in Americas
  • Tequila market in EMEA
  • Tequila market in APAC

PART 09: Key leading countries

  • US
  • Mexico
  • Germany
  • Canada

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • Beam Suntory
  • Brown-Forman
  • Patrón Spirits International
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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