Wine Market Size 2025-2029
The wine market size is forecast to increase by USD 167.1 billion at a CAGR of 5% between 2024 and 2029.
- The market is experiencing significant shifts, driven by the increasing popularity of online sales channels and the rising prominence of private-label brands. Online sales have gained considerable traction, allowing consumers to explore a wider range of options and enjoy the convenience of having wine delivered directly to their doors. This trend is expected to continue, as more consumers turn to e-commerce platforms for their wine purchases. Another key trend shaping the market is the increasing competition from other alcoholic beverages, particularly spirits and beer. As consumers seek new and exciting experiences, wine producers must differentiate themselves by offering unique flavors, sustainable production methods, and competitive pricing.
- Additionally, private-label brands are gaining prominence, as retailers seek to capitalize on consumer demand for value and exclusivity. These trends present both opportunities and challenges for companies operating in the market. On the one hand, the shift to online sales and the rise of private-label brands offer new avenues for growth. On the other hand, increased competition from other alcoholic beverages and the need to differentiate offerings require strategic planning and innovation. Companies seeking to capitalize on market opportunities and navigate challenges effectively must stay abreast of consumer trends and adapt quickly to changing market conditions.
What will be the Size of the Wine Market during the forecast period?

1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Wine Market 2019 - 2023
- Historic Market Size - Data Table on Global Wine Market 2019 - 2023 ($ billion)
- 5.2 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
- 5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI in global wine market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Distribution Channel
- 8.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 8.3 Off-trade - Market size and forecast 2024-2029
- Chart on Off-trade - Market size and forecast 2024-2029 ($ billion)
- Data Table on Off-trade - Market size and forecast 2024-2029 ($ billion)
- Chart on Off-trade - Year-over-year growth 2024-2029 (%)
- Data Table on Off-trade - Year-over-year growth 2024-2029 (%)
- 8.4 On-trade - Market size and forecast 2024-2029
- Chart on On-trade - Market size and forecast 2024-2029 ($ billion)
- Data Table on On-trade - Market size and forecast 2024-2029 ($ billion)
- Chart on On-trade - Year-over-year growth 2024-2029 (%)
- Data Table on On-trade - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
9 Market Segmentation by Product
- 9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 9.3 Red - Market size and forecast 2024-2029
- Chart on Red - Market size and forecast 2024-2029 ($ billion)
- Data Table on Red - Market size and forecast 2024-2029 ($ billion)
- Chart on Red - Year-over-year growth 2024-2029 (%)
- Data Table on Red - Year-over-year growth 2024-2029 (%)
- 9.4 Fortified - Market size and forecast 2024-2029
- Chart on Fortified - Market size and forecast 2024-2029 ($ billion)
- Data Table on Fortified - Market size and forecast 2024-2029 ($ billion)
- Chart on Fortified - Year-over-year growth 2024-2029 (%)
- Data Table on Fortified - Year-over-year growth 2024-2029 (%)
- 9.5 White - Market size and forecast 2024-2029
- Chart on White - Market size and forecast 2024-2029 ($ billion)
- Data Table on White - Market size and forecast 2024-2029 ($ billion)
- Chart on White - Year-over-year growth 2024-2029 (%)
- Data Table on White - Year-over-year growth 2024-2029 (%)
- 9.6 Sparkling - Market size and forecast 2024-2029
- Chart on Sparkling - Market size and forecast 2024-2029 ($ billion)
- Data Table on Sparkling - Market size and forecast 2024-2029 ($ billion)
- Chart on Sparkling - Year-over-year growth 2024-2029 (%)
- Data Table on Sparkling - Year-over-year growth 2024-2029 (%)
- 9.7 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 11.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 11.5 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 11.9 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.10 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 11.11 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 11.12 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 11.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 11.14 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 11.15 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 11.16 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 11.17 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 11.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Accolade Wines Australia Ltd.
- Accolade Wines Australia Ltd. - Overview
- Accolade Wines Australia Ltd. - Product / Service
- Accolade Wines Australia Ltd. - Key offerings
- SWOT
- 14.5 Bronco Wine Co.
- Bronco Wine Co. - Overview
- Bronco Wine Co. - Product / Service
- Bronco Wine Co. - Key offerings
- SWOT
- 14.6 Casella Wines Pty. Ltd.
- Casella Wines Pty. Ltd. - Overview
- Casella Wines Pty. Ltd. - Product / Service
- Casella Wines Pty. Ltd. - Key offerings
- SWOT
- 14.7 Castel Freres
- Castel Freres - Overview
- Castel Freres - Product / Service
- Castel Freres - Key offerings
- SWOT
- 14.8 Charlie and Echo
- Charlie and Echo - Overview
- Charlie and Echo - Product / Service
- Charlie and Echo - Key offerings
- SWOT
- 14.9 Delicato Family Wines
- Delicato Family Wines - Overview
- Delicato Family Wines - Product / Service
- Delicato Family Wines - Key offerings
- SWOT
- 14.10 Deutsch Family Wine and Spirits
- Deutsch Family Wine and Spirits - Overview
- Deutsch Family Wine and Spirits - Product / Service
- Deutsch Family Wine and Spirits - Key offerings
- SWOT
- 14.11 E. and J. Gallo Winery
- E. and J. Gallo Winery - Overview
- E. and J. Gallo Winery - Product / Service
- E. and J. Gallo Winery - Key offerings
- SWOT
- 14.12 Emiliana Organic Vineyards
- Emiliana Organic Vineyards - Overview
- Emiliana Organic Vineyards - Product / Service
- Emiliana Organic Vineyards - Key offerings
- SWOT
- 14.13 Harris Organic Wines
- Harris Organic Wines - Overview
- Harris Organic Wines - Product / Service
- Harris Organic Wines - Key offerings
- SWOT
- 14.14 Jackson Family Wines Inc.
- Jackson Family Wines Inc. - Overview
- Jackson Family Wines Inc. - Product / Service
- Jackson Family Wines Inc. - Key offerings
- SWOT
- 14.15 King Estate Winery
- King Estate Winery - Overview
- King Estate Winery - Product / Service
- King Estate Winery - Key offerings
- SWOT
- 14.16 Pernod Ricard SA
- Pernod Ricard SA - Overview
- Pernod Ricard SA - Product / Service
- Pernod Ricard SA - Key news
- Pernod Ricard SA - Key offerings
- SWOT
- 14.17 The Wine Group LLC
- The Wine Group LLC - Overview
- The Wine Group LLC - Product / Service
- The Wine Group LLC - Key offerings
- SWOT
- 14.18 Treasury Wine Estates Ltd.
- Treasury Wine Estates Ltd. - Overview
- Treasury Wine Estates Ltd. - Business segments
- Treasury Wine Estates Ltd. - Key news
- Treasury Wine Estates Ltd. - Key offerings
- Treasury Wine Estates Ltd. - Segment focus
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape