Enjoy complimentary customisation on priority with our Enterprise License!
The alcohol infused sparkling water market size is forecast to increase by USD 714.39 million at a CAGR of 14.12% between 2023 and 2028.
The alcohol infused sparkling water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The off-premises segment is estimated to witness significant growth during the forecast period.
Alcoholic infused sparkling water has gained significant traction in the beverage market, particularly among young adults and health-conscious consumers. This category of beverages offers a unique blend of natural flavors, alcohol infusion, and carbonation, catering to various taste preferences. The distribution channels for these beverages include retail outlets, convenience stores, and online retailers. Retail outlets such as supermarkets and hypermarkets, like Tesco Plc, Carrefour SA, and Target Brands, provide a wide range of options for consumers. The rise of online sales, driven by the increasing penetration of the Internet, has further expanded distribution channels for these beverages.
Natural fruit flavors and botanical extracts are popular choices for alcoholic infused sparkling water, aligning with the health and wellness trend. Product differentiation and competitive advantage are key strategies for brands, with premium spirits and craft cocktail inspirations setting them apart. Canned cocktails and cocktail mixers are also gaining popularity for their convenience and portability. Subscription services offer regular deliveries, enhancing brand loyalty and customer engagement. Off-premise consumption, including social drinking and lifestyle trends, has contributed to the growth of alcoholic infused sparkling water. However, regulations regarding alcohol content and marketing campaigns require careful brand positioning.
Innovation pipelines include wine spritzers, hard seltzers, and functional beverages. Price sensitivity and packaging design are crucial factors influencing consumer decisions. Social media marketing and influencer collaborations are effective marketing strategies for reaching Gen Z audiences. Innovation continues to drive the market, with sensory evaluation playing a significant role in product development. Brands are focusing on product innovation, including new flavor profiles and lower sugar content, to cater to evolving consumer preferences. Bars and restaurants are also incorporating alcoholic infused sparkling water into their menus, further expanding the market. Grocery stores and spirit-based beverage retailers are key retail channels, offering a wide range of options for consumers.
The Off-premises segment was valued at USD 303.83 million in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 61% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The alcoholic infused sparkling water market in North America is experiencing significant growth, particularly in the US, driven by shifting consumer demographics and preferences. Younger generations, including Gen Z, are increasingly seeking low-alcohol options for social drinking, aligning with health and wellness trends. This trend is fueled by the convenience of ordering through digital channels and the availability of major brewers such as AB InBev, Molson Coors, and Boston Beer. Natural flavors and taste profiles are key differentiators, with offerings ranging from fruit flavors to botanical extracts. Product innovation includes hard seltzers, canned cocktails, and cocktail mixers, as well as wine spritzers and spirit-based beverages.
Retail outlets, including convenience stores and grocery stores, cater to the demand, while bars and restaurants offer on-premise consumption. Subscription services and influencer marketing are effective strategies for reaching consumers. Alcohol regulations and sensory evaluation are crucial considerations for market entrants. The market research indicates a focus on product differentiation and competitive advantage, with premium spirits and functional beverages gaining popularity. Digital marketing and social media are essential tools for reaching consumers, while price sensitivity and packaging design remain key factors in brand positioning. Overall, the market is dynamic, with a strong innovation pipeline and a growing consumer base.
The Alcohol Infused Sparkling Water Market is booming with functional hard seltzers like probiotic-infused seltzers and vitamin-enriched seltzers, appealing to health-conscious consumers. Innovations such as AI-optimized flavor profiles, spicy jalapeño hard seltzer, and customizable seltzer flavors enhance social gatherings and casual dining. Eco-friendly canning, biodegradable packaging, and zero-waste production align with sustainable sourcing and blockchain-verified ingredients. Low-calorie hard seltzer and gluten-free hard seltzer cater to millennials and fitness enthusiasts, while augmented reality labels and smart can designs elevate branding. Subscription beverage services and premium hard seltzer brands drive online sales and nightclub appeal, with best hard seltzer suppliers delivering non-GMO seltzers and high-alcohol seltzer for festival beverages.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The alcohol infused sparkling water market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the alcohol infused sparkling water market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, alcohol infused sparkling water market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Anheuser-Busch InBev SA/NV - The company introduces a line of alcoholic sparkling water products, including organic hard seltzers, under its Michelob Ultra brand. These beverages offer a unique fusion of refreshment and alcohol content, appealing to health-conscious consumers seeking an alternative to traditional alcoholic beverages.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The alcohol-infused sparkling water market showcases dynamic innovation, with taste perception playing a pivotal role in the development of new products. Brands employ infusion technology and various carbonation methods to create unique aroma profiles, catering to evolving consumer preferences. The industry trends favor aluminum cans due to their lightweight and recyclable nature, enhancing customer retention and brand awareness. Storage conditions are meticulously managed to preserve the sales performance and shelf life of these beverages. Non-alcoholic options continue to gain traction, as innovation roadmaps expand to include plant-based ingredients and alternative flavor compounds. Brand storytelling and product positioning are essential for growth strategies, targeting a diverse audience seeking healthier and more sophisticated alcohol alternatives.
The future of the market hinges on continued innovation, as companies explore new flavor extraction techniques and explore glass bottles for premium offerings. Consumer preferences for sustainable packaging materials also influence the use of eco-friendly materials in the market.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Alcohol Infused Sparkling Water Market insights. See full methodology.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
158 |
|
Base year |
2023 |
|
Historic period |
2018-2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 14.12% |
|
Market growth 2024-2028 |
USD 714.39 million |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
12.92 |
|
Key countries |
US, Canada, Germany, UK, Italy, France, China, India, Japan, Brazil, Egypt, UAE, Oman, Argentina, KSA, UAE, Brazil, and Rest of World (ROW) |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this alcohol infused sparkling water market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Packaging
8 Market Segmentation by Product Type
9 Market Segmentation by Flavor
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
14 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Get the report (PDF) sent to your email within minutes.
Complimentary full Excel data with your report purchase.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
