Below are some of the key highlights of the global anti-counterfeiting packaging market analysis
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Global Anti-Counterfeiting Packaging Industry Overview
Technavio’s analysts have identified the booming e-commerce industry as one of the key factors impelling the market’s growth in the forthcoming years. The penetration rate of e-commerce across the developed markets including the US is projected to surpass 70% by 2022. Furthermore, the overall retail e-commerce market is also expected to reach more than USD 3.5 trillion by 2020. With the growing e-commerce industry, the sale of counterfeit products has surged considerably in recent years. Furthermore, manufacturers have also been increasingly complaining the e-commerce companies are allegedly selling counterfeit products under the original brand name. For instance, in December 2017, SKECHERS, a US lifestyle and footwear brand filed a case in India against the e-commerce giant, Flipkart. In addition, many consumers have also raised complaints about receiving counterfeit products including sporting goods, shoes, and fashion apparels from e-commerce companies. Consequently, with such rising incidences of sales of counterfeit products through online retail channels, the need for anti-counterfeiting packaging is expected to increase considerably in the next few years.
“In February 2015, the London Police suspended more than 2,000 websites that were selling fake luxury goods of brands such as Abercrombie, Burberry, Oakley, Longchamp, and Tiffany & Co. Many of the products had an inferior quality that could pose health hazards. These instances will increase the demand for anti-counterfeit packaging across the globe, in turn, resulting in the growth of the market throughout the predicted period”, says a senior research analyst at Technavio for the packaging industry.
Companies covered
The anti-counterfeiting packaging market is fragmented owing to the presence of various anti-counterfeiting packaging solution providers leveraging advanced technologies to offer advanced anti-counterfeiting solutions catering to the evolving demands from the end-users. By offering a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this anti-counterfeiting packaging industry analysis report will aid clients in identifying new growth avenues and design innovative strategies for gaining a competitive advantage in the market.
The report offers a complete analysis of various companies including:
- Alien Technology
- AlpVision
- Avery Dennison
- SICPA
- Zebra Technologies
Anti-counterfeiting packaging market growth based on geographic regions
- Americas
- APAC
- EMEA
With a complete study of the growth opportunities for the companies across regions such as the Americas, APAC, and EMEA, our industry research analysts have estimated that countries in the Americas will contribute to the highest growth of this market throughout the predicted period.
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Anti-counterfeiting packaging market growth based on applications
- Consumer goods
- Healthcare products
According to our market research experts, the consumer goods segment will account for the highest growth in the market. Additionally, the report also provides an accurate prediction of the contribution of the various application segments to the growth of the anti-counterfeit packaging market size.
Key highlights of the global anti-counterfeiting packaging market for the forecast years 2018-2022:
- CAGR of the market during the forecast period 2018-2022
- Detailed information on factors that will accelerate the growth of the anti-counterfeiting packaging market during the next five years
- Precise estimation of the global anti-counterfeiting packaging market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- Growth of the anti-counterfeiting packaging industry across various geographies such as the Americas, APAC, and EMEA
- A thorough analysis of the market’s competitive landscape and detailed information on several vendors
- Comprehensive information about factors that will challenge the growth of anti-counterfeiting packaging companies
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