Global In-app Advertising Market 2015-2019
- Published: Sep 2015
- Pages: 57
- SKU: IRTNTR6992
Enjoy complimentary customisation on priority with our Enterprise License!
Single:
One user only.
Quick & easy download optionEnterprise:
Unlimited user access (Within your organization)
Complimentary Customization Included
About in-app advertising
In-app advertising refers to advertisements incorporated into mobile applications and games. It is a relationship between app developers and ad networks, where the former has been paid by the latter for incorporating the network's code into the developer's app. In-app advertising is a recent trend that is being adopted by most brand managers, as it is an effective means of advertising due to its high visibility. In-app advertisements are displayed through both freemium apps and paid apps.
Technavio's analysts forecast the global in-app advertising market to grow at a CAGR of 39.97% over the period 2014-2019.
Covered in this report
This report covers the present scenario and growth prospects of the global in-app advertising market for the period 2015-2019. To calculate the market size, the report considers in-app advertising globally, including mobile in-app advertising and tablet in-app advertising.
The report consolidates revenue generated from the following regions:
• Americas
• APAC
• EMEA
Based on the in-app advertising industry overview, the global in-app advertising market is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the global ad spending market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.
Technavio's report, Global In-app Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the global in-app advertising market landscape and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.
Key regions
• Americas
• APAC
• EMEA
Key vendors
• Chartboost
• Flurry
• Inmobi
• Millennial media
• Mopub
Other prominent vendors
• Byyd
• Fiksu
• Google
• iAd
• Kiip
• Matomy Media
• Mobile Network
• MobPartner
• OfferPal Media
• PubMatic
• RevMob
• Science
Market driver
• Growing adoption of smartphones and tablets
• For a full, detailed list, view our report
Market challenge
• Stiff competition from substitutes
• For a full, detailed list, view our report
Market trend
• Growing popularity of mobile app install ads
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Customer segments
Base Year
Vendor Segmentation
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Product Life Cycle
Market size and forecast
Market size and forecast
Five forces analysis
PART 06: Geographical segmentation
Global In-app Advertising Market by Geography 2014
Global In-app Advertising Market by Geography 2014-2019
In-app Advertising Market in Americas
In-app Advertising Market in APAC
In-app Advertising Market in EMEA
PART 07: Key leading countries
In-app Advertising Market in US
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
Competitive Scenario
Competitive Analysis
Comparison of Leading Vendors
Other prominent vendors
PART 14: Key vendor analysis
Chartboost
Flurry
InMobi
Millennial media
MoPub
PART 15: Appendix
List of abbreviation
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
Why should you prefer Technavio's market insights report?
Certified ISO 9001 : 2015

We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.

We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.

Single:
One user only.
Quick & easy download optionEnterprise:
Unlimited user access (Within your organization)
Complimentary Customization Included
2500 USD
Get the report (PDF) sent to your email within minutes.
Subscribe & Save
Get lifetime access to our
Technavio Insights
Customized Report as per your Business Needs
- Our analysts will work directly with you and understand your needs
- Get data on specified regions or segments, competitor and Vendors
- Data will be formatted and presented as per your requirements
- We offer $1000 worth of FREE customization at the time of purchase
Let us help you make report more suited to your requirements.
- Get a competitive breakdown as per your niche industry
- Customize the data with various metrics that meet your business prerequisite
- Understand Revenue Sources, Customers and many more
- Details on Market Share
- These customizations are done in a short amount of time by our analysts and industry experts
