Artificial Intelligence (AI) in Social Media Market 2019-2023

The global artificial intelligence in the social media market size will grow by USD 1.67 billion during 2019-2023. This industry research report provides a detailed analysis of the market based on application (predictive risk management, consumer experience management, and sales & marketing) and geography (the Americas, APAC, and EMEA). The report analyzes the market’s competitive landscape and offers information on several artificial intelligence in social media providers including Alphabet, Amazon.com, IBM, Microsoft, and SAS Institute.

Below are some of the key findings from this artificial intelligence in the social media market analysis report

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Global artificial intelligence in the social media industry overview

The growing demand for data integration and visual analytics is driving artificial intelligence in the social media market. The need for data integration and visual analytics solutions is rising due to the complexity involved in the deployment and maintenance of reliable data interfaces and the generation of vast volumes of data across various end-user industries. This is encouraging the adoption of artificial intelligence in social media as it facilitates real-time analysis, help in effective decision making, and enables enterprises to bridge the gap between IT and businesses. Moreover, the demand for artificial intelligence in social media is also increasing because it helps in monitoring, transforming, analyzing, interpreting data and link multiple enterprise systems of end-users with the web and cloud-based applications.

The concept of smart homes is increasing as customers’ needs are changing, and they are focusing more on convenience through the use of electronic devices. This increases the demand for artificial intelligence in social media since it is used in home appliances to predict consumer preferences, which are based on historical data. Moreover, artificial intelligence in social media also helps make transportation smarter, urban planning optimal, and cities safer, which increases its use in smart cities. Thus, the growing demand for data integration and visual analytics coupled with the increasing demand for smart homes and the development of smart cities are factors that will drive artificial intelligence in the social media market. The market is projected to register a CAGR of more than 30% during the forecast period. However, the growth momentum of the market is expected to decelerate due to a decline in year-over-year growth.

Top artificial intelligence in social media providers covered in this report

The global artificial intelligence in the social media market is highly concentrated. By offering a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this artificial intelligence in social media industry analysis report is designed to help clients identify and build new growth strategies.

The report offers a detailed analysis of several leading artificial intelligence providers in social media, including:

• Alphabet
• Amazon.com
• IBM
• Microsoft
• SAS Institute

 Artificial intelligence in social media market segmentation based on application

• Predictive risk management
• Consumer experience management
• Sales and marketing

The largest application segment of global artificial intelligence in the social media market in 2018 was predictive risk management. Predictive risk management is more proactive in its approach and can identify the seedbeds of risks that can lead to damaging fallout. The market share of this segment will increase, and it will continue to dominate the market throughout the next five years.

Artificial intelligence in social media market segmentation based on region

• The Americas
• APAC
• EMEA

The Americas accounted for the largest market share in 2018, owing to the high adoption of new technologies by the retail, manufacturing, and healthcare sectors. This region will witness a decrease in its market share but will remain the market leader for the next five years.

Key highlights of the global artificial intelligence in social media market for the forecast years 2019-2023:

• CAGR of the market during the forecast period 2019-2023
• Detailed information on factors that will accelerate the growth of artificial intelligence in social media market during the next five years
• Precise estimation of the global artificial intelligence in social media market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the artificial intelligence industry in social media across the Americas, APAC, and EMEA
• A thorough analysis of the market’s competitive landscape and detailed information on several vendors
• Comprehensive details on factors that will challenge the growth of artificial intelligence providers in social media

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