Overview of the global automotive OLED market

According to Technavio’s analyst, the global automotive OLED market is anticipated to grow rapidly and will post a CAGR of close to 17% during the forecast period. The structural advantages associated with organic light-emitting diode (OLED) will drive the growth prospects for the global automotive OLED market until the end of 2021. Some of the structural advantages of OLEDs include the flexible plastic nature of OLEDs, thinner nature of OLEDs in comparison to inorganic crystal layers of LEDs, and ease of designing and structuring OLED products, which will drive the rate of production of these products. Furthermore, OLEDs do not require glass, exhibits zero absorption of light, and exhibits multi-layering property, which further drives the demand for these products. Since the production of OLEDs includes the use of organic layers and metallic diodes, they display a high degree of flexibility.

The recent increase in the adoption of fuel-efficient vehicles will drive the growth prospects for the global automotive OLED market for the next four years. OLED lighting panels provide increased opportunities in fuel-efficient vehicles that feature advanced technologies such as hybrids, clean diesel engines, flexible-fuel ethanol vehicles, and turbocharged direct injection systems. As a result, the global automotive OLED market will witness increased demand from fuel-efficient vehicles.

Competitive landscape and key vendors

The global automotive organic light-emitting diode market is highly competitive and diversified due to the presence of a large number of regional and international vendors across the globe. These vendors are increasingly facing challenges in the market due to numerous factors such as lack of technical labor,  the high cost of OLED materials, and low availability of researchers. However, some of the factors that will benefit vendors are low consumption of power by OLEDs, the wide reach of OLEDs, the availability of OLEDs in various color combinations, and the scope for innovation in OLEDs.

Key vendors in this market are -

• Astron FIAMM
• LG Chem
• OSRAM
• Philips

Other prominent vendors in the market include GE, KONICA MINOLTA, NIPPON SEIKI, WINSTAR, and Visteon.

Segmentation by application and analysis of the automotive OLED market

• Exterior lighting
• Interior lighting

The global automotive OLED market for interior lighting accounted for the majority market share during 2016 and will continue to dominate the market for the next four years. Some of the major factors responsible for the growing preference for OLEDs in automobiles as interior lighting applications include homogenous light output, unconventional appearance, and low heat emission. Also, the subtle, diffused, and dematerialised nature of OLED lights, the magical ambiance they create inside the vehicles, the growing size of OLED panels and the advent of OLED panels covering the entire vehicle ceiling will draw the attention of consumers.

Segmentation by geography and analysis of the automotive OLED market

• Americas
• APAC
• EMEA

In terms of geography, the Americas accounted for the majority market share during 2016 and will continue to dominate the automotive OLED market during the forecasted period. One of the major factors responsible for the growing automotive OLED market in the US is the high demand from passenger and commercial vehicle manufacturers. Also, the increasing demand for eco-friendly hybrid and electric vehicles and increasing demand for special utility vehicle (SUVs) and luxury vehicles in Mexico and Canada will drive the adoption of automotive OLEDs.

Key questions answered in the report include

• What will the automotive OLED market size and growth rate be in 2021?
• What are the key factors driving the global automotive OLED market?
• What are the key market trends impacting the growth of the global automotive OLED market?
• What are the challenges to market growth?
• Who are the key vendors in the global automotive OLED market?
• What are the market opportunities and threats faced by the vendors in the global automotive OLED market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global automotive OLED market?