Global Automotive Smart Seating Systems Market 2016-2020

  • Published: Sep 2016
  • Pages: 77
  • SKU: IRTNTR10361

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This global industry research report presents a detailed analysis of key vendors like Johnson Controls, Lear, Faurecia, and Continental. To estimate the automotive smart seating systems market’s growth prospects in the global scenario, this research study presents a comprehensive overview of end users (OEMs and aftermarket) and geography (the Americas, APAC, and EMEA).

Global market outlook for automotive smart seating systems

Automotive smart seats amalgamate systems like electronically-adjustable systems, intelligent seat configuration, and health and wellness systems to offer drivers a closed-loop comfort system. The preference for such seats has increased on a global scale owing to the high demand for additional functionalities. In the last decade, the seats market witnessed a shift from manual to automatic seat adjustment, and this led to the development of functionalities like seat adjustment, massage system, and ventilation system, which can be operated electronically. The primary benefit of electronically operated seats against manual ones is that it helps to reduce the weight of the seats, which, in turn, offers OEMs more flexibility. Furthermore, with the increasing incidence of road accidents, the preference for seats with health monitoring systems will increase over the next few years. According to Technavio’s analysts, the global market for automotive smart seating systems will grow moderately at a CAGR of almost 9% (in terms of units) by 2020.

The recent development of holistic HMI seats is a key trend spurring the growth prospects for this market during the forecast period. With the recent increase in the comfort level of customers and their expectations, most seat developers have started developing new technologies for automotive seats. This has led to the advent of intelligent seat configurations and seat adjustment features that have increased the comfort level of the driver to levels that were not experienced earlier. For instance, Continental is developing a concept that will store the seat position through the memory function. This development will allow the seat to automatically adjust according to the driver's preferred position as soon as he/she enters the vehicle.

Competitive landscape and key vendors

At present, the global automotive smart seating market has limited manufacturers in the international level. However, regions like the US and Europe have many regional players through the aftermarket channel. The market is also characterized by rapid technological innovations and investments toward developing innovative designs in terms of safety and added features.

Top vendors in this market are -

  • Johnson Controls
  • Lear
  • Faurecia
  • Continental

Other prominent vendors in this market space are DURA Automotive Systems and Magna International.

End-user segmentation of the automotive smart seating systems market

  • OEMs
  • Aftermarket

During 2015, the OEM segment dominated this market and is anticipated to continue its market dominance until the end of 2020. This segment consists of four-wheeler manufacturers who prefer to install smart seats in their product variants. The augmented use of smart seats in luxury cars is fostered by the increasing usage of these vehicles for touring purposes. Also, the development of wellness features in smart seats will add to the adoption of smart seats though OEMs.

Geographical segmentation of the automotive smart seating systems market

  • Americas
  • APAC
  • EMEA

During the forecast period, it is estimated that the Americas will dominate this market as this region experiences the highest adoption of luxury cars. The rising age of car owners coupled with the high income of these people is pushing the demand for luxury cars in this region. In the US, BMW is the top luxury car brand and is closely followed by Mercedes-Benz.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global automotive smart seating systems market?
  • What are the key market trends impacting the growth of the global automotive smart seating systems market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global automotive smart seating systems market?
  • What are the market opportunities and threats faced by the vendors in the global automotive smart seating systems market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global automotive smart seating systems market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

The emergence of next generation seating system called the smart seating provides a convenient driving experience for both the driver and the passenger. The system is devised to provide a comfort zone while driving, by integrating factors, such as behavioral dynamics, adaptive positioning, and personalization requirements. The seat upholstery is made from smart textiles that measure the heart rates and the breathing rates. The system is programmed to sense any signs of fatigue in the person in the driving seat and promptly alerts the driver, which prevents a huge number of fatalities each year.

The report, global automotive smart seating systems market, is part of Technavio’s automotive research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as auto accessories, automotive components, automotive electronics, automotive manufacturing, automotive services, powertrain, and wheels and tires. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Report coverage
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Automotive smart seating: Market dynamics
  • Value chain analysis

PART 05: Market landscape

  • Market overview
  • Evolution of safety features in vehicles
  • Basic features of smart seats
  • Cost structure of smart seats
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by end users

  • Global automotive smart seating market segmentation by end users
  • Global automotive smart seating market by OEMs
  • Global automotive smart seating market by aftermarket

PART 07: Geographical segmentation

  • Segmentation of global automotive smart seating market by geography
  • Automotive smart seating market in Americas
  • Automotive smart seating market in EMEA
  • Automotive smart seating market in APAC

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Market trends

PART 12: Vendor landscape

  • Competitive benchmarking
  • Other prominent vendors

PART 13: Key vendor analysis

  • Johnson Controls
  • Lear Corporation
  • Faurecia
  • Continental

PART 14: Appendix

  • List of abbreviation

PART 15: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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