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Market research analysts at Technavio predict that due to the high demand for windshield heating solutions in North America, Western Europe, and Russia, the global heated wiper blade system aftermarket will grow steadily and post a CAGR of almost 14% by 2020. This market research analysis identifies the shift of original equipment manufacturers (OEMs) toward windshield cleaning technologies as one of the primary growth factors for the heated windshield wipers market. The deployment of technologies such as the advanced driver assistance systems (ADAS) has resulted in intensifying the already competitive automotive industry. The growing awareness on safety technologies among end-users and the implementation of higher safety standards by safety organizations across the globe, induce OEMs to integrate their automobiles with advanced systems. Several OEMs are now offering advanced windshield cleaning systems that are designed to keep windshields clean at all times. For instance, European automakers such as Mercedes-Benz, Audi, and BMW are offering winter wiper blades as product differentiators in their premium vehicles. This will compel players in the aftermarket to focus on increasing their product portfolio, which will induce more automakers to incorporate heated wiper blade systems in their vehicles. This will result in increasing the visibility and awareness of the safety benefits of these systems among customers, which will consequently aid in the growth of the market.
The development of new all-weather proof wiper blade technology will be one of the major trends that will gain traction in the heated windshield wiper blades market. The market’s growth prospects will induce automotive component designers to develop wiper blade systems that have a quicker response time and provide streak-free visibility during extreme weather conditions. Automotive component manufacturers have already started incorporating their core technology in winter windshield wiper systems. For instance, the heated wiper blade system developed by one of the leading vendors consists of heated fluid within the blade frame and is released to provide a clear and streak-free view of the road ahead, especially in extreme conditions where windshields are covered with frozen ice.
The heated wipers market is characterized by a number of players mainly concentrated in the American and European markets and Russia and appears to be fragmented. Though the American market is dominated by players in the US and Canada, the local players also play a major role due to their understanding of the local market and the distribution channels in the aftermarket segment. The improving supply chain and distribution network will intensify the competition among vendors. Moreover, the market’s growth potential will attract several new OEMs to enter the market, which will also intensify the competition among heated wiper blade manufactures in these regions.
The leading vendors in the market are -
The other prominent vendor in the market is Heatflexx.
This market study estimates that, due to the extreme wintry conditions in the US and Canada and the growth of the automotive market, North America accounted for major shares of the global heated wiper blade system aftermarket during 2015. The presence of numerous players in the aftermarket segment, extreme weather conditions such as snowstorms and hailstorms in the US and the Western part of Canada, and high-volume sales of automobiles, will drive the growth of this aftermarket. As a result, this region will continue to dominate the market in the next four years as well.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by geography
PART 07: Key leading countries
PART 08: Market drivers
PART 09: Market challenges
PART 10: Market trends
PART 11: Vendor landscape
PART 12: Key vendor analysis
PART 13: Appendix
PART 14: Explore Technavio
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