Overview of the motorcycle side view assist (MSVAS) system market
Market research analysts at Technavio have predicted that the global motorcycle side view assist system (MSVAS) market will grow steadily during the predicted period and based on the unit shipments, will post an impressive CAGR of almost 23% by 2020. The rise in awareness towards rider comfort will lead to the rise in number of luxury and ultra-luxury motorcycles in the coming years, which, in turn, will drive the growth of the MSVAS market. Luxury and ultra-luxury motorcycles are more powerful and efficient than traditional motorcycles and most of the motorcycles in this segment come equipped with electronic cruise control (ECC). The increase in demand for touring bikes and the strict regulations to adhere to speed limits will further drive the demand for ultra-luxury motorcycles with ECC, which will induce the original OEMs to install ECC in their bike models. Since the MSVAS offer lane departure warning, blind spot detection, tire pressure monitoring, speed limit control, and assistance on travel time, there will be a constant increase in the demand for the installation of MSVAS in luxury motorcycles.
The rise in adoption of helmet-mounted advanced driver assistance systems (ADAS) will be one of the major trends in the MSVAS market. This driver assistance system will soon replace all the other systems by combining all their functionalities. It consists of sensors to monitor the surrounding environment for motion detection and uses the helmet as the output device for all visual displays for ADAS signalling and warning. The augmented reality first generation (AR-1) helmet from Skully, has a built-in 180-degree blind-spot camera that displays live feed directly on the helmet visor by using a helmet-mounted micro display screen. BMW is also focusing on developing a vehicle to X (V2X) transportation system called ConnectedRide for motorcycles that will enhance the safety of motorcyclists by enabling riders to look far into the distance.
Competitive landscape and key vendors
The market is characterized by the presence of very few vendors and the products of vendors such as Skully and Honda are either not available in the market yet or still in the R&D stages. Bosch and Garmin dominate the market and account for the major revenue shares. Bosch offers several technology solutions for two-wheelers such as anti-lock braking system (ABS) and MSVAS. This company’s MSVAS is the world’s first side view assistance system for motorcycles and is currently available in BMW’s C650GT scooter. Headquartered in Kansas, US, the technology company Garmin provides end-to-end navigation solutions for automotive, aviation, and marine applications. The driver assistance systems from the company offer forward collision warning (FCW) and lane departure warning (LDW) functions and also provides navigation assistance.
The leading vendors in the market are -
The other prominent vendors in the market are Motorcycle warning system and Yamaha.
Geographical segmentation and analysis of the MSVAS market
- North America
This market study estimates that in terms of geography, North America will account for almost 49% shares of the market by 2020 and will also dominate the global motorcycle side view assist system market throughout the forecast period. This is mainly due to the increasing need for rider's comfort level and the rise in the number of female riders. Also, the rise in the adoption of trikes and touring bikes in this region will also drive the growth of the market in the next four years.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global motorcycle side view assist system market?
- What are the key market trends impacting the growth of the global motorcycle side view assist system market?
- What are the challenges to market growth?
- Who are the key vendors in the global motorcycle side view assist system market?
- What are the market opportunities and threats faced by the vendors in the global motorcycle side view assist system market?
- Trending factors influencing the market shares of the APAC, Europe, and North America.
- What are the key outcomes of the five forces analysis of the global motorcycle side view assist system market?
Technavio also offers customization on reports based on specific client requirement.
Side view assist is a cautionary system in motorcycles that monitors the blind corners while riding and helps the riders while changing lanes. It has proved to be very beneficial in urban traffic, where lane changing is a frequent mechanism. This system comprises of four ultrasonic sensors installed in pairs at the front and rear of the motorcycle. The rear sensors observe the blind spot in the neighbouring tracks while the two front sensors offer a plausibility assessment. This safety technology has gained immense popularity in vehicles, pushing several automotive manufacturers to equip their vehicles with such advanced warning systems.
The report, global motorcycle side view assist system market, is part of Technavio’s automotive research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as auto accessories, automotive components, automotive electronics, automotive manufacturing, automotive services, powertrain, and wheels and tires. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Report coverage
- Product and market definitions
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
- Value chain analysis
- Product life cycle
- Regulatory frameworks governing MSVAS
PART 05: Market landscape
- Market overview
- System operations: MSVAS
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by geography
- Market in North America
- Market in Europe
- Market in APAC
PART 07: Drivers for MSVAS adoption
- Safety-oriented consumer behavior drivers
- Regulation-oriented consumer behavior driver
- Sales trend drivers
- Technological drivers
PART 08: Market challenges
- Consumer behavior challenges
- Regulatory and infrastructural challenges
- OEM specific challenges
PART 09: Market trends
PART 10: Vendor landscape
- Competitive benchmarking
- Other prominent vendors
PART 11: Key vendor analysis
PART 12: Appendix
PART 13: Explore Technavio
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
- Collation of data
- Estimation of key figures
- Analysis of derived insights
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape