Global Automotive Traffic Sign Recognition System Market 2016-2020

  • Published: Jun 2016
  • Pages: 67
  • SKU: IRTNTR9127

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This market research report presents a detailed segmentation of the global automotive TSR system market by geography (the Americas, APAC, and EMEA). The leading vendors in this market are Daimler, Continental, Mobileye, and ZF TRW.

Overview of the global automotive TSR system market

Technavio’s market research analyst predicts that the global automotive traffic sign recognition (TSR) system market will grow at a spectacular CAGR of close to 30% during the forecast period. One of the primary drivers for this market is the growing need to curb driving-related fatalities. As per the 2015 WHO statistics, traffic accidents accounted for over 1 million deaths and the majority of these were in low and middle-income countries. Projections are that traffic accidents will be among the top ten leading causes of death by the end of 2030. This will cost countries up to 5% of their gross national product (GNP). Even though many nations are adopting measures like wearing seatbelts, child restraint systems, and helmets for motorcycle riders, the rate of change is slow and urgent action is required to achieve targets. The overwhelming need to curb traffic fatalities is expected to be a major factor, which will promote market growth during the forecast period.

In this industry report, the analysts estimate that among the different trends, falling prices of advanced driver assistance systems (ADAS) will help to impel market growth during the forecast period. Since ADAS help drivers with issues such as detecting blind spots, adaptive headlights, and active braking, many car manufacturers have started introducing ADAS systems in entry and mid-level price range cars. As traffic recognition systems are an integral part of the ADAS, the market’s penetration is bound to go up. Studies conducted by consultants and other groups in 2015 indicate that consumers are willing to pay extra to have such technology. All indications are that regulatory pressure to prevent accidents will not only result in reduced prices but also the adoption of ADAS systems. This increase in the adoption of ADAS systems will have a positive impact on the growth prospects for this market over the estimated period.

Geographical segmentation of the automotive TSR system market

  • Americas
  • APAC
  • EMEA

The EMEA region was the market leader for automotive TSR in 2015 with a market share of approximately 45%. Europe is the biggest market for luxury cars, and TSR systems are standard in all of these vehicles. Another reason for Europe’s dominance is the fact that the use of uniform traffic signage makes it easier for vehicles to use this technology. The European Union also enforces stringent vehicle safety laws, which in turn result in the high adoption of the ADAS technology. Governments are also putting pressure on manufacturers to include various advanced safety systems in cars. Such measures will drive the adoption of TSR systems even in the mid-range car segment during the forecast period.

Competitive landscape and key vendors

TSR systems have been an integral part of some luxury car brands like Mercedes-Benz and BMW. Currently, TSR systems work well in Europe due to uniformity in traffic signage across the continent. The Ford Motor Company has introduced features like speed limiter technology in its Ford S-Max model as recently as 2015. Since the US and Europe account for a high market share of luxury cars, suppliers of ADAS components will have to work with regulatory bodies on both continents to accelerate and homologate standards as well as their adoption.

Key vendors in the market are -

  • Daimler
  • Continental
  • Mobileye
  • ZF TRW

Other vendors in the market include Bosch, Delphi, Denso, itseez, and Toshiba.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global automotive traffic sign recognition system market?
  • What are the key market trends impacting the growth of the global automotive traffic sign recognition system market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global automotive traffic sign recognition system market?
  • What are the market opportunities and threats faced by the vendors in the global automotive traffic sign recognition system market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global automotive traffic sign recognition system market?

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Related reports

Traffic sign recognition is a technology that allows a vehicle to recognize traffic signs like "speed limit", or "children", or "turn ahead” on the road. The first system was introduced in 2008 on the BMW 7-series model in Europe and currently only detects the round shaped speed limit signs found all across Europe. The second generation systems, which were incorporated into vehicles like the Opel Insignia, Opel Astra, and the Saab 9-5, is also available for the 2011 Volkswagen Phaeton and Volvo S80, XC70, V70, XC60, V60, S60, and V40, as a technology called the road sign information.

The report, global automotive traffic sign recognition system market, is part of Technavio’s automotive research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as auto accessories, automotive components, automotive electronics, automotive manufacturing, automotive services, powertrain, and wheels and tires. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Automotive traffic sign recognition system: Overview
  • Value chain analysis
  • Product life cycle
  • Regulatory framework

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Geographical segmentation

  • Automotive traffic sign recognition system market in EMEA
  • Automotive traffic sign recognition system market in Americas
  • Automotive traffic sign recognition system market in APAC
  • Aftermarket opportunity

PART 07: Market drivers

PART 08: Impact of drivers

PART 09: Market challenges

PART 10: Impact of drivers and challenges

PART 11: Market trends

PART 12: Vendor landscape

  • Other prominent vendors

PART 13: Key vendor analysis

  • Daimler
  • Continental
  • Mobileye
  • ZF TRW

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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