Global Automotive Wiper Motors Market 2017-2021

Overview of the global automotive wiper motors market

According to Technavio’s research analysis, the rising demand for vehicles will be one of the major factors that will have a positive impact on the global automotive wiper motors market during the forecast period. The global automotive industry is rapidly growing over the years due to the high demand for passenger cars, especially from developing countries such as China, India, and Brazil. Developing countries have shown substantial economic growth over the last few years which increases the buying power of the individuals. Moreover, the growth of the automotive industry is also highly reliant on the financial flexibility options present in different countries. For instance, in countries such as India and China, car financing is a major driver of the market consisting of 75%-80% of car purchases through car loans. Further, the introduction of rear wiper systems in entry-level hatchbacks and the growth of SUVs and crossovers will also drive the demand for wiper motors during the forecast period.

The rising demand for integrated and reversible wiper system is one of the key trends that will gain traction in this market. Automakers are looking at introducing innovative windshield washing technologies and improve the automotive wiper blade system for better and clear view of the road. Numerous global leading automotive manufacturers are also working on integrating wipe-and-wash and reversible wiper systems. For instance, Mercedes Benz introduced 'Magic vision control' system that uses a conventional washing mechanism, with washer jets integrated on the wiper blade.

Competitive landscape and key vendors  

The automotive wiper motors market consists of global and local players. Global players hold the maximum share of the market due to their direct relationships with OEMs, quality of their products, and their mass production facilities and established distribution networks. The growth of the windshield wiper market will also propel the market growth during the forecast period.