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The Global Baby Food Packaging Market size is estimated to grow by USD 14.66 billion between 2022 and 2027 exhibiting a CAGR (Compound Annual Growth Rate) of 5.5%. The market experiences growth driven by key factors. The escalating demand for pouch packaging reflects changing consumer preferences for convenient and portable options. Moreover, the proliferation of modern retail formats worldwide amplifies the market's reach and accessibility. Additionally, the increasing popularity of organic baby food fuels demand for innovative and sustainable packaging solutions, reflecting a growing market trend towards health-conscious choices for infants. The reports provide in-depth market size, dynamics, competitive landscape historical 2027 to 2021, and forecasted data from 2022 to 2027.
The market share growth by the milk formula segment will be significant during the forecast period. Due to population growth, the number of infants and young children has increased, leading to higher demand for milk formula.
The milk formula segment was valued at USD 18.80 billion in 2017 and continued to grow until 2021. Factors such as population growth, changes in breastfeeding practices, and cultural or socioeconomic factors are significantly driving the demand for milk formula in the market. As a result of the expansion of the milk formula market, manufacturers may need to produce more packaging to meet the increasing demand. The different varieties of milk formula include powder, liquid concentrate, and ready-to-use formats, and each of these requires specific packaging solutions. There is an increasing demand for sustainable packaging options for baby food products, which include materials that are recyclable, biodegradable, or made from renewable sources due to the growing awareness of environmental issues. Thus such factors are expected to fuel the segment, which in turn will drive the global market growth during the forecast period.
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APAC is estimated to contribute 70% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The better economic conditions in various countries such as China, India, Indonesia, and Australia are expected to have a positive impact on the market. Factors such as growing urbanization, changing lifestyles, better economic conditions, and growing investments are expected to fuel global market growth during the forecast period.
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The global market offers innovative, green, and recyclable packaging solutions for pureed baby food, catering to the needs of consumers, baby food manufacturers, and key players in the industry. With advanced technologies and nutrition science, packaging solutions ensure convenience for parents while promoting brain and eye development, muscular growth, bones and teeth development, blood enhancement, immune system support, and overall health for infants and toddlers. Through stand-up pouches and other retail packaging options adorned with attractive graphics, logos, and designs, consumers gain access to essential product information, including ingredients, nutritional content, serving suggestions, and product formulation details, enhancing their retail experience and ensuring the safety and quality of the bottled food. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
An increase in demand for pouch packaging is a key driver boosting the growth of the market. This industry is witnessing a surge in demand for convenient pouches, aligning with sealable and closure packaging trends observed in the snack sector. Stand-up pouches are anticipated to experience rapid growth, offering flexibility, sustainability, and convenience compared to rigid alternatives. These pouches are lightweight, portable, and utilize less plastic, meeting consumer preferences for green, innovative, and recyclable food packaging products.
Manufacturing processes are efficient, allowing for customized printing of graphics, logos, and designs, thereby enhancing brand visibility in retail spaces. Multi-layered construction prevents punctures, ensuring product integrity and freshness. Clear surfaces enable easy display of ingredients, nutritional content, serving suggestions, and product formulation information, aiding in consumer decision-making. Innovations such as reusable and microwaveable pouches further enhance convenience, catering to the needs of infants, toddlers, and parents alike.
Portion-controlled packaging is a key trend shaping the growth of the market, which provides convenience to parents and caregivers. Prepackaged individual portions eliminate the need for measuring and preparing baby food every time, making it quick and easy to serve meals. These options are being embraced by parents who seek convenience and precise portion sizes for their babies. Single-serve pouches or containers with pre-measured amounts allow for easy feeding and minimize leftovers.
Portion-controlled packaging helps parents regulate the amount of food their baby consumes. It ensures that babies receive the right quantity of nutrients in each serving, helping to establish healthy eating habits from an early age. The high demand for this in baby food is driven by several factors, including convenience, safety, and hygiene. Growing demand will have a positive impact on the growth of the global market trends in focus during the forecast period.
High food perishability of baby food products is a key challenge hindering the growth of the market. Packaging companies in this industry face challenges due to the perishability of certain products. Special packaging materials and preservatives are required to ensure maximum shelf life, increasing costs for companies and impacting product prices. The defects can significantly impact the quality and perishability of baby food. Incidents of contaminants found in baby food products have raised concerns and affected the brand image of manufacturers can also lead to product recalls in the past.
These challenges pose risks to the relationship between food manufacturers and companies and can hinder the growth of the market. Perishability, particularly due to packaging defects, is expected to be a limiting factor in the forecast period.
Companies are implementing various strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches to enhance their presence in the market.
Printpack Inc. - The company offers baby food packaging solutions such as spouted and fitment pouches, cups, trays, and rollstock.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
ABC Packaging-Direct, Amcor Plc, AptarGroup Inc., Ardagh Group SA, Ashtonne-Packaging, BEAPAK, Berry Global Inc., Cascades Inc., Dow Chemical Co., DS Smith Plc, Guala Pack S.p.a., Logos-Packaging Holdings Ltd., Mondi plc, Printpack Inc., ProAmpac Holdings Inc., Sealed Air Corp., Silgan Holdings Inc., Smurfit Kappa Group, Sonoco Products Co., and Winpak Ltd.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market caters to consumers' needs for convenient, safe, and eco-friendly packaging solutions. Pureed baby food, essential for brain and eye development, muscular growth, and immune system support, drives demand for innovative designs and materials. Key players in food technologies prioritize eco-friendly packaging, such as stand-up pouches and thin-wall plastic containers, addressing safety concerns and sustainability goals. While developed economies favor green packaging products, developing countries witness rising disposable incomes and modern lifestyles, fueling expenditure on such products. Innovations by manufacturers like Nestle and Gerber, including single-material pouches and national recycling programs, promote reusability and recyclability.
The recovery of this industry post-supply chain disruptions, coupled with widespread vaccination efforts and removal of travel restrictions, boosts consumer preference for convenient and sustainable options, ensuring the continued growth of the market. The market also caters to diverse consumer needs, offering solutions in both solid form and liquid form, appealing to parents seeking convenience and nutrition for their infants. Pureed baby food often comes in small glass jars, with baby food manufacturers leveraging brand recognition through distinguishing labels and unique iconography. Packaging plays a crucial role in deploying easily digestible and competitively priced baby food, aligning with evolving consumer behavior and desires for green, innovative, and recyclable products. Stand up pouches and graphics featuring enticing logos and designs attract attention, while detailed ingredient and nutritional content information ensures children's safety and addresses parenting concerns. With the rise of working parents and the e-commerce industry, online channels become crucial for sales and promotional activities, highlighting the importance of sustainable and recyclable packaging materials.
Brand-specific websites and social media pages offer insights into product quality and usage information, fostering brand loyalty amidst competitive pricing and product innovation. As emerging economies witness urbanization and increased expenditure on these products, the market evolves to meet changing consumer preferences while adhering to environmental concerns and legal factors. The market is driven by advancements in nutrition science aimed at promoting bones and teeth development, blood enhancement, and the health of the nervous and vascular systems in infants. With factors like birth rate influencing demand, manufacturers are focusing on green, innovative, and recyclable food packaging products such as stand-up pouches and thin-wall plastic containers. Retailers prioritize packaging that provides serving suggestions and product formulation information, while innovations in convenient packaging and larger pack sizes cater to consumer needs. Despite challenges like production facilities closure, the industry is poised for recovery, driven by the adoption of eco-friendly pouches and the resilience of the industry.
The market growth analysis report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
|
Market Report Coverage |
Details |
Page number |
174 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.5% |
Market growth 2023-2027 |
USD 14.66 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.4 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 70% |
Key countries |
US, China, India, Germany, and Brazil |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key Companies profiled |
ABC Packaging-Direct, Amcor Plc, AptarGroup Inc., Ardagh Group SA, Ashtonne-Packaging, BEAPAK, Berry Global Inc., Cascades Inc., Dow Chemical Co., DS Smith Plc, Guala Pack S.p.a., Logos Packaging-Holdings Ltd., Mondi plc, Printpack Inc., ProAmpac Holdings Inc., Sealed Air Corp., Silgan Holdings Inc., Smurfit Kappa Group, Sonoco Products Co., and Winpak Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market growth and forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Packaging
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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