Global Baby Hygiene Products Market 2017-2021

  • Published: Jul 2017
  • Pages: 85
  • SKU: IRTNTR14795

The 2021-2025 version of this report is just being published. Buy it now and get up to $1000 worth of free customization!

Get me the latest version! (includes COVID-19 impact)
Safe and Secure SSL Encrypted
  • 2500.00
  • USD

This industry research report identifies Domtar, Johnson & Johnson Services, Kimberly-Clark, P&G, and Unicharm as the key vendors in the global baby hygiene products market. This industry research report also presents a competitive analysis of the market by product type (baby diapers and diaper creams, wipes, powders, soaps, lotions, shampoos and conditioners, and fragrances and perfumes) and by geography (the Americas, APAC, and EMEA).

Overview of the global baby hygiene products market

Technavio’s market research analysis identifies the increasing awareness of baby hygiene as one of the primary factors that will fuel the growth of the baby hygiene products market. The prevalent use of social media and rapid urbanization is educating and encouraging parents to buy premium quality products for their infants. The rising number of dual-income households and working mothers has enabled parents to spend more on high-priced premium quality baby hygiene products. The key vendors in the market are spending more on advertising their baby hygiene products to increase the awareness of baby hygiene. The consumers are ready to pay high price for organic and environment-friendly products. This market research and analysis estimate that this market will grow steadily at a CAGR of around 6% by 2021.

The consumer preference for baby hygiene products is steadily shifting to organic products as these products are made from raw and natural ingredients and are harmless, alcohol-free, and safe from chemicals. These natural and organic baby products are rich in nutritional values and protect the baby's skin from fungal and bacterial infection, that makes it safe to use every day. The players are launching affordable organic baby shampoos, organic baby oils, organic baby soaps, moisturizing lotions, and organic baby diapers to cater to the increasing consumer demand. The shift in consumer preference towards organic baby products is identified as one of the key trends behind the growth of the organic baby products market.

Competitive landscape and key vendors

The baby hygiene products market is highly competitive due to the presence of several key players who offer innovative products and technologies. The key vendors also focus on M&As to consolidate their market share and penetrate the untapped markets. To attain a competitive advantage, the vendors focus on innovating and extending their product portfolio.

The leading vendors in the market are -

  • Domtar
  • Johnson & Johnson Services
  • Kimberly-Clark
  • P&G
  • Unicharm

The other prominent vendors in the market are Burt's Bees, Farlin, First Quality, Hengan, Himalaya Wellness, Kao Corporation, KCK Industries, Mustela, Naterra International, Pigeon, and Seba Pharma.

Segmentation by product type and analysis of the baby hygiene products market

  • Baby diapers and diaper creams
  • Baby wipes
  • Baby powders
  • Baby soaps
  • Baby lotions
  • Baby shampoos and conditioners
  • Baby fragrances and perfumes

Consumers increasingly prefer baby diapers and diaper creams as they are convenient to use and protect the babies from anti-fungal and bacterial infections and disease. The vendors are focusing on launching biodegradable and eco-friendly products and the consumers focus on skin protection, convenience, and comfort while selecting the diapers. The increasing awareness of baby hygiene and the rise in promotional campaigns by the manufacturers contribute to the growth of this market segment.

Geographical segmentation and analysis of the baby hygiene products market

  • Americas
  • APAC
  • EMEA

This market research analysis predicts that owing to actors such as the increasing awareness programs and campaigns regarding baby hygiene conducted by the vendors in the market, the rising disposable incomes, and the growth in infant population, APAC will account to the maximum shares of the baby hygiene market.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global baby hygiene products market?
  • What are the key market trends impacting the growth of the global baby hygiene products market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global baby hygiene products market?
  • What are the market opportunities and threats faced by the vendors in the global baby hygiene products market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global baby hygiene products market?

Technavio also offers customization on reports based on specific client requirement.

Read More Read Less

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
Interested in this report?
Get your FREE sample now!

Want to customize this report?

This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.

We offer $1000 worth of FREE customization at the time of purchase

Technavio's SUBSCRIPTION platform

Register for a free trial today and gain instant access to 17,000+ market research reports.


Enquire Before Buying
  1. Home
  2. Consumer Staples
  3. Published Report
17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>