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This industry research report identifies Domtar, Johnson & Johnson Services, Kimberly-Clark, P&G, and Unicharm as the key vendors in the global baby hygiene products market. This industry research report also presents a competitive analysis of the market by product type (baby diapers and diaper creams, wipes, powders, soaps, lotions, shampoos and conditioners, and fragrances and perfumes) and by geography (the Americas, APAC, and EMEA).
Technavio’s market research analysis identifies the increasing awareness of baby hygiene as one of the primary factors that will fuel the growth of the baby hygiene products market. The prevalent use of social media and rapid urbanization is educating and encouraging parents to buy premium quality products for their infants. The rising number of dual-income households and working mothers has enabled parents to spend more on high-priced premium quality baby hygiene products. The key vendors in the market are spending more on advertising their baby hygiene products to increase the awareness of baby hygiene. The consumers are ready to pay high price for organic and environment-friendly products. This market research and analysis estimate that this market will grow steadily at a CAGR of around 6% by 2021.
The consumer preference for baby hygiene products is steadily shifting to organic products as these products are made from raw and natural ingredients and are harmless, alcohol-free, and safe from chemicals. These natural and organic baby products are rich in nutritional values and protect the baby's skin from fungal and bacterial infection, that makes it safe to use every day. The players are launching affordable organic baby shampoos, organic baby oils, organic baby soaps, moisturizing lotions, and organic baby diapers to cater to the increasing consumer demand. The shift in consumer preference towards organic baby products is identified as one of the key trends behind the growth of the organic baby products market.
The baby hygiene products market is highly competitive due to the presence of several key players who offer innovative products and technologies. The key vendors also focus on M&As to consolidate their market share and penetrate the untapped markets. To attain a competitive advantage, the vendors focus on innovating and extending their product portfolio.
The leading vendors in the market are -
The other prominent vendors in the market are Burt's Bees, Farlin, First Quality, Hengan, Himalaya Wellness, Kao Corporation, KCK Industries, Mustela, Naterra International, Pigeon, and Seba Pharma.
Consumers increasingly prefer baby diapers and diaper creams as they are convenient to use and protect the babies from anti-fungal and bacterial infections and disease. The vendors are focusing on launching biodegradable and eco-friendly products and the consumers focus on skin protection, convenience, and comfort while selecting the diapers. The increasing awareness of baby hygiene and the rise in promotional campaigns by the manufacturers contribute to the growth of this market segment.
This market research analysis predicts that owing to actors such as the increasing awareness programs and campaigns regarding baby hygiene conducted by the vendors in the market, the rising disposable incomes, and the growth in infant population, APAC will account to the maximum shares of the baby hygiene market.
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Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
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