Below are some of the key findings from this Backend as a Service market research report

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Global Backend as a Service industry overview
Mobile applications have become far more robust with the addition of several features such as direct upload and share, multiple social media platform integration, and the provision of multiple users accounts under one application. The growing demand for additional functionalities and features in mobile applications is driving the need for Backend as a Service as it ensures better user engagement and will fuel the BaaS market growth during the forecast period.
The popularity of mobile analytics technology will be one of the key Backend as a Service market trends that will impact market growth throughout the forecast period. Several companies are embracing mobile analytics technology to get real-time insight into consumer behavior and changing market dynamics. High demand for mobile functionalities, backed with the popularity of mobile analytics technology will drive the growth of the BaaS market at a CAGR of over 30% between 2018-2022.
Top Backend as a Service companies covered in this market research report
The Backend as a Service market is fairly fragmented with companies focusing on leveraging advanced technologies to cater to the rising demand from SMEs and large enterprises. By offering a complete analysis of the market’s competitive landscape and information on the products offered by the companies, this Backend as a Service industry analysis report will help clients to identify new growth opportunities and design new growth strategies.
The report offers a complete analysis of various companies including:
- Alphabet
- Axway
- Apple
- IBM
- Microsoft
- Oracle
Backend as a Service market segmentation based on geographic regions
With a complete study of the growth opportunities for the companies, the Americas region will account for the highest BaaS market share throughout the forecast period. The growth in this region is attributable to the high concentration of industries that incorporate Backend as a Service solutions.
Backend as a Service market segmentation based on end-users
The SMEs segment will account for the highest growth in the baas market. Additionally, this report also provides an accurate prediction of the contribution of the various end-user segments to the growth of the baas market size.
Key highlights of the global Backend as a Service market for the forecast years 2018-2022:
- CAGR of the market during the forecast period 2018-2022
- Detailed information on factors that will accelerate the growth of the Backend as a Service market during the next five years
- Precise estimation of the global Backend as a Service market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the Backend as a Service industry across the Americas, APAC, and EMEA
- A thorough analysis of the market’s competitive landscape and detailed information on several vendors
- Comprehensive details on the factors that will challenge the growth of Backend as a Service companies
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 05: MARKET SIZING
- Market definition
- Market sizing 2017
- Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 07: CUSTOMER LANDSCAPE
PART 08: MARKET SEGMENTATION BY END-USER
- Segmentation by end-user
- Comparison by end-user
- SMEs – Market size and forecast 2017-2022
- Large enterprises – Market size and forecast 2017-2022
- Market opportunity by end-user
PART 09: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- Americas – Market size and forecast 2017-2022
- EMEA – Market size and forecast 2017-2022
- APAC – Market size and forecast 2017-2022
- Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
- Increased adoption of cloud computing and IoT
- Growing popularity of mobile analytics technology
- Upsurge of enterprise mobile applications
PART 13: VENDOR LANDSCAPE
- Overview
- Landscape disruption
PART 14: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Alphabet
- Axway
- Apple
- IBM
- Microsoft
- Oracle
PART 15: APPENDIX
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape