Global Vitamin Ingredients Market 2016-2020

  • Published: Aug 2016
  • Pages: 79
  • SKU: IRTNTR10242

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This market research report identifies players like Amway, BASF, DSM, DuPont, and Lonza to be the key vendors in the global vitamin ingredients market. This research report also presents a detailed segmentation of the market by product type (Vitamins A, B, C, D, E, and K), by application (animal feed, food & beverages, pharmaceutical industry, and cosmetics), and by geography (the Americas, APAC, and EMEA).

Overview of the global vitamin ingredients market

Market research analysts at Technavio predict that the global vitamin ingredients market will grow at a CAGR of close to 5% between 2016 and 2020.  The growing applications of vitamins in the supplement industry is one of the major factors driving the growth of this market. Besides recommending multivitamins for children, physicians have started prescribing vitamins during conception and prenatal development. Several doctors are encouraging the intake of supplements such as vitamin A, C, D, and E, B-complex vitamins, and multivitamins as an essential part of good prenatal health. Vitamin D supplements are gaining extensive popularity among breastfeeding and pregnant women for the better health of their children. These supplements are also taken by people above 65 years of age, those with less exposure to the sun, and for children aged between six months to five years. Such extensive applications of vitamin supplements are pushing vitamin supplement manufacturers to invest in R&D to find out the types of nutrients required by different people.

APAC is the largest revenue-contributing region in the vitamin ingredients market and is anticipated to occupy more than 40% of the overall market revenue over the next four years. Increased marketing initiatives and promotions by vendors along with changes in lifestyle are contributing to the growing demand in countries such as India. Rapid urbanization and lifestyle changes are prompting pregnant women toward healthy dietary options, resulting in more intake of vitamins. With massive investments coming from China and Japan, the vitamin ingredients market in APAC will witness a growth rate of more than 5% between 2016 and 2020.

Competitive landscape and key vendors

The market is characterized by the presence of diversified international and regional vendors who compete on various factors such as price, availability, brand, and variety. Several international players are expanding their presence in the market as fast-developing APAC countries such as India, Vietnam, Indonesia, and Malaysia are offering lucrative market opportunities. The high spending capacity and improving economic conditions in these developing countries are fueling market growth and encouraging the launch of new products. Several new players are expected to enter this market in the coming years owing to the huge growth potential. The competitive environment in this market is likely to intensify further with the increase in product or service extensions and product innovations.

Leading vendors in the market are -

  • Amway
  • BASF
  • DSM
  • DuPont
  • Lonza

Other prominent vendors in the vitamin ingredients market include AIE Pharmaceuticals, Aland (Jiangsu) Nutraceutical, Atlantic Essential Products, Bactolac Pharmaceutical, Bluebonnet Nutrition, Glanbia Nutritionals Deutschland, Kirkman Group, Nulab, Nutrilo, ParkAcre Enterprises, Pfizer, and Private Label Nutraceuticals.

Segmentation by product type and analysis of the vitamin ingredients market

  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K

The Vitamin B segment accounted for the largest segment in the vitamin ingredients market during 2015 and is anticipated to occupy around 29% of the total market share during the predicted period. The B-group is a cluster of eight vitamins, B1, B2, B3, B5, B6, B7, B9, and B12, which are vital for cell metabolism. Animal feeds represent the largest application of Vitamin B and Vitamin B complex. The increasing awareness about the importance of preventive medication and micronutrients among customers is boosting the demand for Vitamin B in the food and animal feed industry. The increasing demand for Vitamin B and Vitamin B complex in sports drinks and functional foods will augment the growth prospects for this segment in the coming years.

Segmentation by application and analysis of the vitamin ingredients market

  • Animal feed
  • Food & Beverages
  • Pharmaceutical industry
  • Cosmetics

The animal feed segment will continue to dominate the vitamin ingredients market during the forecast period and is likely to occupy around 44% of the total market share. Vitamins are extensively utilized in the manufacture of animal feed and premixes to ensure the proper health of animals and the quality of products. The demand for feed supplements is increasing due to the rising costs of raw feed and the growing demand for high-quality cattle products such as milk and meat from developing and developed countries. With the growing demand for vitamins A, D, and E in the poultry industry, this segment will witness high growth in the coming years.

 Key questions answered in the report include

  • What will the market size, market forecast and the growth rate be in 2020?
  • What are the key factors driving the global vitamin ingredients market?
  • What are the key market trends impacting the growth of the global vitamin ingredients market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global vitamin ingredients market?
  • What are the market opportunities and threats faced by the vendors in the global vitamin ingredients market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global vitamin ingredients market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market size and forecast
  • Five forces analysis
  • PEST analysis

PART 06: Market segmentation  by type

  • Global vitamin ingredients market by product type
  • Global vitamin B ingredients market
  • Global vitamin K ingredients market
  • Global vitamin C ingredients market
  • Global vitamin D ingredients market
  • Global vitamin E ingredients market
  • Global vitamin A ingredient market in

PART 07: Market segmentation by application

  • Global vitamin ingredients market by application segment
  • Global vitamin ingredients market in animal feed segment
  • Global vitamin ingredients market in food and beverages industry
  • Global vitamin ingredients market in pharmaceutical industry
  • Global vitamin ingredient market in cosmetics industry

PART 08: Geographical segmentation

  • Global vitamin ingredients market by geography
  • Vitamin ingredient market in APAC
  • Vitamin ingredient market in EMEA
  • Vitamin ingredients market in North America
  • Vitamin ingredients market in ROW

PART 09: Market drivers

  • Growing application in supplement industry
  • Increased usage in cosmetics industry
  • Change in lifestyle

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Major market vendors
  • Other prominent vendors

PART 15: Key vendor analysis

  • Amway
  • BASF
  • DSM
  • DuPont
  • Lonza Group

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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