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The body masks market size is estimated to grow at a CAGR of 10.04% between 2022 and 2027. The market size is forecast to increase by USD 215.46 million. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
The increase in product offerings specific to distinct skin concerns and skin types is driving growth in the body mask market. The manufacturers of body skincare products such as body masks continually focus on increasing their product offerings per different skin concerns and skin types. Clay, gel, and cream masks as well as setting masks are some of the different types of body masks. The body masks have their own benefits as per distinct skin concerns and skin types. Products to tackle skin problems in the body are also available. Therefore, increasing product offerings in the body masks category can lead to a rise in volume sales and propel the global body masks market during the forecast period.
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Trends- The rise in demand for organic and natural body masks is a key trend in the body masks market. Demand for organic and natural skin care products which include body masks and peels is gradually increasing in the global market, growing as a trend. This is primarily due to health awareness and different concerns like skin irritations, skin allergies, dark marks, pigmentation, and acne.
Moreover, organic products also bring in variation to the existing product line. There is a demand for skin care products, such as body masks not containing synthetic ingredients, driven by these factors. The rise in demand for organic and natural body masks is expected to fuel the growth of the global body mask market during the forecast period.
Challenges- Homemade solutions at a lower cost are a major challenge in the body masks market. Low-cost ingredients, which are readily available in retail outlets, are required for these solutions. The knowledge of the benefits of homemade body masks, often gained from the Internet, has increased. The DIY trend has garnered traction over the years among women as they often use different methods of making body masks.
However, this practice is having an adverse effect on the development of manufacturers of skin care products that are developed for professional use. Thus, homemade solutions at lower cost can hamper the growth of the global body mask market during the forecast period.
The natural segment is estimated to witness significant growth during the forecast period. The natural body masks are made up of natural ingredients, such as clay, avocado, and aloe vera. Natural beauty and cosmetic products can be used to reduce acne, rosacea, ectopic dermatitis, and chronic inflammatory conditions in all skin types. Concerns about the above skin problems are the key factors driving the market growth.
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The natural segment was the largest segment and was valued at USD 165.15 million in 2017. Health-conscious customers want natural skin care products, which are composed of fewer synthetic chemicals that do not cause adverse health effects., such as skin allergies, skin irritation, and skin cancer. Therefore, the factors are likely to have a positive effect on the sale of natural body masks, thereby driving the growth of the global body masks market during the forecast period.
The synthetic body masks held the minimum market share in the global body masks market in 2022. Synthetic cosmetic ingredients are parabens, aluminum salts, petrochemical products, and more. These body masks have a longer shelf life than natural body masks, which means product waste is minimal. For sellers seeking mass production, these synthetic body masks are less expensive and faster to produce. However, these body masks may cause harm owing to synthetic ingredients composition, which, in turn, negatively affects the growth of the segment. The harmful effects on the skin and synthetics are expected to increase moderately but their low prices can attract consumers from developing and underdeveloped countries., which, in turn, will drive the growth of the global body mask market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. China, Japan, and India are the major revenue contributors in this region. China and Japan accounted for more than half of the body masks market in APAC. The rising disposable income and household final consumption expenditure per capita among consumers have triggered market growth.
Moreover, the demand for body care products, such as hair masks, is also increasing due to concerns related to health and well-being. Women are the largest end-users of body masks. An increase in urban growth and high population density, coupled with the rising demand for personal grooming products, is expected to drive the regional body masks market during the forecast period.
In 2020, the outbreak of COVID-19 in the region hindered the demand for body masks from consumers. The COVID-19 pandemic negatively impacted the operations of retailers in APAC. The body masks market in APAC witnessed considerable growth in 2021 owing to the lifting of the lockdowns, leading to the resumption of most activities and a reduction in challenges faced by vendors, such as disruptions in cash flows and supply chains, health, and safety, which, in turn, was due to the large-scale vaccination drives conducted by the governments. Vendors are expanding their product lines by promoting sales through third-party e-commerce players, which, in turn, will drive regional body mask market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ALLMASK- The company offers body masks such as fruity patches, eye masks, and foot masks.
Amorepacific Corp.- The company offers body masks such as tailored facial mask packs for customers using 3D printing technology.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The body masks market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Body Masks Market Scope |
|
Report Coverage |
Details |
Page number |
152 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.04% |
Market growth 2023-2027 |
USD 215.46 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
9.39 |
Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
Performing market contribution |
APAC at 37% |
Key countries |
US, China, India, South Korea, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ALLMASK, Alma K Ltd., Amorepacific Corp., Aztec Secret Health and Beauty LTD., Casmara Cosmetics SA, Crown Laboratories Inc., Daejong Medical Co Ltd., HATCH Collection LLC, Johnson and Johnson, Kahina Giving Beauty, Karuna Skin LLC, KOREAN COSMETIC STAR, Lotus Herbals Color Cosmetics, Lush Retail Ltd., Nails.INC Ltd., Nannette de Gaspe Beaute Inc., Serenite Professional, Skin Laundry Holdings LLC, Spatz Cosmeceutical Inc., and True Botanicals Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data you are looking for, you can reach out to our analysts and get customized segments. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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