Global Breakfast Cereals Market 2017-2021

  • Published: Sep 2017
  • Pages: 79
  • SKU: IRTNTR14787

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This industry research report identifies General Mills, Kellogg, PepsiCo, and Post Holdings as the key vendors in the global breakfast cereals market. This industry research report also presents a comprehensive analysis of the market by product type (hot cereals and ready-to-eat cereals), by distribution channel (supermarkets/hypermarkets, independent retailers, convenience stores, and others), and by geography (the Americas, APAC, and EMEA).

Overview of the global breakfast cereals market

Health conscious consumers are increasingly demanding healthy and wholesome breakfast cereals containing superfoods and essential nutrients. Technavio’s market research study identifies this rising demand for breakfast cereals containing superfoods to be one of the primary growth factors for the breakfast cereals market. Low-calorie cereals containing superfoods have value-added and wholesome health benefits. Manufactures are focusing in developing innovative products and are also marketing these products as more healthy and nutritious. To attract the health-conscious customers, the vendors also focus on listing the health benefits and nutrients of their breakfast cereals in the labels. Our market analysts estimate that this market will generate a revenue of more than USD 36 billion by 2021.

Customers are preferring natural and organic breakfast with healthy and natural ingredients. The growing health awareness is encouraging consumers to curb unhealthy intake and prefer organic breakfast cereals. Several breakfast cereal vendors are developing natural and organic breakfast cereals to cater to the growing consumer demand. For instance, Nature's Path Foods, a USDA-certified manufacturer is offering organic breakfast and snack foods in a wide product portfolio consisting of 150 cold cereals, granolas, hot oatmeal, waffles, bars, and cookies. This growing shift towards organic breakfast cereal will be one of the key trends that will gain traction in the breakfast cereals market.

Competitive landscape and key vendors

The breakfast cereal market is highly competitive due to the presence of several international, regional, and local vendors who compete in terms of factors including price, quality, ingredients, and taste. According to the breakfast cereals market analysis research report, the vendors’ performance in the market is impacted by the changing tastes and preferences of the consumers. The growing importance of healthy food and the market’s growth potential attracts new players to enter the market and this will in turn, intensify the level of competition among the players in this breakfast food market.

The leading vendors in the market are -

  • General Mills
  • Kellogg
  • PepsiCo
  • Post Holdings

The other prominent vendors in the market are Back to Nature Foods Company, Bob’s Red Mill Natural Foods, Carman's Fine Foods, Cereal Partners Worldwide (CPW), Family Cereal, Marico, MCKEE FOODS, Nature's Path Foods, The Jordans & Ryvita Company, and TreeHouse Foods.

Segmentation by product type and analysis of the breakfast cereals market

  • Hot cereals
  • Ready-to-eat cereals

Ready-to-eat cereals provide convenience, enable consumption on-the-go, and have high nutritional content. Cold cereals provide instant energy and contain vitamins and minerals including folic acid, fiber, and vitamin B. The ready-to-eat cereals segment will account for the major shares of this market throughout the next four years.

Geographical segmentation and analysis of the breakfast cereals market

  • Americas
  • APAC
  • EMEA

Owing to the convenience and the nutrition provided by the ready-to-eat cereals, consumers in the Americas are increasingly preferring on-the-go convenient food with high nutritional value. The preference of consumers towards healthy and organic food alternatives such as cereal bars and yogurts to breakfast cereals is a major challenge to the growth of the breakfast cereals market revenue in this region. This is inducing manufacturers in this breakfast food market to invest in new marketing activities and introduce newer breakfast cereals that include more nutritional value. This will have a positive infuence on the breakfast cereals market share.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global breakfast cereals market?
  • What are the key market trends impacting the growth of the global breakfast cereals market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global breakfast cereals market?
  • What are the market opportunities and threats faced by the vendors in the global breakfast cereals market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global breakfast cereals market?

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PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Global breakfast cereals market
  • Five forces analysis

PART 06: Market segmentation  by product type

  • Global ready-to-eat cereals market
  • Global hot cereals market

PART 07: Market segmentation by distribution channel

  • Global breakfast cereals market by distribution channel

PART 08: Geographical segmentation

  • Breakfast cereals market in the Americas
  • Breakfast cereals market in EMEA
  • Breakfast cereals market in APAC

PART 09: Key leading countries

  • US
  • UK
  • Germany
  • Japan

PART 10: Decision framework

PART 11: Drivers and challenges

  • Market drivers
  • Market challenges

PART 12: Market trends

  • Shift toward organic breakfast cereals
  • Inclination toward sugar reduction
  • Rise in demand for hot breakfast cereals
  • Increase in strategic alliances

PART 13: Competitor analysis

  • Competitive scenario
  • Competitive positioning assessment
  • General Mills
  • Kellogg
  • PepsiCo
  • Post Holdings
  • Other prominent market players

PART 14: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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