Enjoy complimentary customisation on priority with our Enterprise License!
The camping sleeping bags market size is estimated to grow by USD 616.97 million at a CAGR of 6.45% between 2022 and 2027. The growth of the market depends on several factors such as the rise in adventure tourism, the rise in preferences for online retailing, and the rising participation in outdoor recreational activities.
To learn more about this report, View Report Sample
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rise in adventure tourism is driving growth in the market. The demand for camping accessories such as sleeping bags is driven by the growing popularity of adventure tourism. As adventure tourism activities such as camping, hiking, and backpacking continue to gain popularity among travelers, there is a growing demand for high-quality and portable camping accessories, including bags for camping.
However, this trend is particularly pronounced in regions such as North America and Europe, where outdoor activities are popular pastimes. In addition, the response to the tough economic climate, tourists are said to be more demanding of value for money and travel closer to home. Thus, the increasing demand for adventure tourism is expected to boost the growth of the market during the forecast period.
The surge in innovative product designs is one of the major market trends. With a changing consumer, they need more innovative and exciting product designs, manufacturers of camping bags are also coming up with new and trendy designs to cater to different customer needs. These competitors are producing multifunctional and durable products due to advances in technology, which also helps them maintain a competitive edge.
Moreover, consumers prefer bags for camping that are durable and sturdy, resistant to adverse weather conditions, and easy to maintain. The most popular category of sleeping bags is weather-resistant camping luggage. Thus, companies are increasingly offering camping sleeping bags with a wide variety of designs, durability, and colors to attract customers, which will drive the growth of the market focus during the forecast period.
The increasing availability of counterfeit camping sleeping bags is a major challenge in the market. The majority of sales are made through online channels for counterfeiting camping sleeping bags. Counterfeiting poses a threat to the manufacturers of original camping sleeping bags as it becomes difficult for manufacturers to maintain the goodwill of the brand and the trust of their customers.
These counterfeit camping bags for sleeping are gaining significant popularity as they are available at a relatively lower price. With an increase in the availability of counterfeit products, it is common for customers who are price-sensitive yet brand-conscious to make use of internet shopping sites when purchasing counterfeit products, which, in turn, might affect the revenue of manufacturers and negatively impact the market in focus during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alpkit Ltd. - The company offers camping SkyeHigh 500, SkyeHigh 700, and Cloud Cover lightweight sleeping bags.
The market growth analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The offline segment is estimated to witness significant growth during the forecast period. Camping bags are largely sold through the offline distribution channel, which includes different retail formats such as sporting goods chain stores, specialty outdoor sports shops, hypermarkets and supermarkets, and department stores. Most of the profits are generated from these retail formats.
Get a glance at the market contribution of various segments View the PDF Sample
The offline segment was the largest segment and was valued at USD 1,161.46 million in 2017. Since specialty stores offer greater visibility and a wide assortment of products, prominent players sell their products through these stores. The specialty stores consist of a chain of shops in the field of sports goods and special outdoor sports outlets. Factors such as attractive discount offers and schemes offered by Hypermarkets, supermarkets, and department stores will drive the growth of the segment in the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market for camping bags for sleeping in North America is driven by rising participation in outdoor recreational activities, such as camping, particularly among the youth. In some North American nations, governments are offering caravans or other forms of camping accommodation at reasonable prices in the interest of increased profits for the camp industry.
Furthermore, in the US, the government encourages campsite booking by establishing government camping sites that have lower accommodation charges than those offered by privately owned travel agencies. The revenue generated from the sale of camping bags for sleeping is high in this region as campers seek superior-quality products. Increasing personal disposable income is another major driver for the market in this region. The Millennial consumer segment is one of the largest customer segments for manufacturers of camping bags. Hence, their rising participation in camping and other outdoor sports activities will result in the growth of the market in the region during the forecast period.
Camping sleeping bags are essential for outdoor enthusiasts facing varying climatic conditions during hill walking, climbing, or adventurous camping trips. Offering comfort akin to bedding, they're a must-have item for nature-loving adventure enthusiasts, providing a cost-effective and affordable vacation option. The rise of e-commerce has further increased their demand, with a wide range of variants available to cater to different preferences. The market's growth is propelled by the increasing population of nature lovers, the adoption of adventurous vacation spots, and the millennial population's awareness of the benefits of camping for stress reduction and improved mental health. Manufacturers continuously offer new and innovative products to meet diverse consumer demands.
The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Camping Sleeping Bags Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.45% |
Market growth 2023-2027 |
USD 616.97 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.09 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 34% |
Key countries |
US, Canada, China, France, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alpkit Ltd., Alps Brands, AMG Group Ltd., Big Agnes Inc., C and S Holmes Inc., Chanodug Outdoor, Columbia Sportswear Co., Exxel Outdoors LLC, Frasers Group plc, Go Time Gear, Hyke and Byke, Johnson Outdoors Inc., MalloMe, NEMO Equipment Inc., Newell Brands Inc., Oase Outdoors ApS, Snugpak Ltd., Topgolf Callaway Brands Corp., VAUDE Sport GmbH and Co. KG, and VF Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.