Global Card Printer Market 2017-2021

  • Published: Oct 2017
  • Pages: 66
  • SKU: IRTNTR15170

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The card printer market will register an impressive CAGR of over 2% by 2021 during the forecast period. This market research study identifies Entrust Datacard, HID Global, and Zebra Technologies as the leading players in the global card printer market. A comprehensive card printer market analysis is also presented by technology (thermal and others) and by geography (the Americas, APAC, and EMEA).

The infographic below contains key findings from our analysis of the card printer market

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Overview of the global card printer market forecast

The growth in economic conditions, rising standards of living, and the entry of a large portion of the population into the banking system are increasing the adoption of plastic cards for payments. Retail stores, hospitals, cafes, food chains, and restaurants across the world are increasingly accepting plastic cards such as debit and credit cards for payment. Also, the trend for the cashless transaction is growing among consumers. This, in turn, will encourage more consumers to use plastic cards instead of cash for transactions. Technavio’s market research report identifies that the increasing number of card transactions and applications will be one of the primary growth drivers for the global card printer market till 2021. This, in turn, will propel the adoption of a different point of sale (PoS) and mobile point of sale (mPoS) terminals by merchants to facilitate easy acceptance of payments, which in turn, will boost the demand for plastic cards. Consequently, the purchase volume of card printers or the card printing machine will also increase. Technavio’s market research analysts predict that this global market will post a revenue of more than USD 320 million by 2021.

The increasing demand for color printing is witnessed as one of the key card printer trends expected to gain traction in the market throughout the forecasted period. This huge shift from black and white towards color printing is driving the demand for printers with high-speed printing solutions and long-lasting color impressions. As a result,  card printer manufacturers are encouraged to develop printers such as the PVC card printer, smart card printer, ID card printer, and badge printer with the highest quality at the minimum cost. An ultra-high-volume inkjet printer is one of the card printer technologies that has reduced the average cost per color impression.

Competitive landscape and key vendors

The card printer market is characterized by the presence of many vendors that are increasingly competing against each other based on factors such as innovative technological features (inkjet/laser/digital), distribution channels, price, and global brand presence. They are also investing in the research and developmental activities to manufacture card printers that are fast, efficient, cost-effective, and also print big batch sizes of cards. Furthermore, this card printer industry research report also provides information about the strategic mergers and acquisitions adopted by the market players to come up with better products and expand their geographical presence.

Key vendors in this market are -

  • Entrust Datacard
  • HID Global
  • Zebra Technologies

Other prominent vendors in the market include Evolis, Ultra Electronics Airport Systems, and NBS Technologies.


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Segmentation by technology and analysis of the card printer market

  • Thermal

It has been observed that many vendors for card printing are adopting the thermal technology because printers based on this technology are fast, small, durable, and portable. The thermal card printing technology is used to print different types of cards such as polyvinyl chloride (PVC) cards, composite PVC card, ABS cards, and special varnished plastic cards. The adoption of thermal printers is increasing across the globe because they offer color printing options and high-speed printing capabilities, in turn, allowing the thermal technology segment to continue gaining the largest share in the market during the predicted period.

Segmentation by geography and analysis of the card printer market

  • Americas
  • APAC
  • EMEA

In terms of geography, the Americas accounted for the majority market share during 2016 due to the increasing number of card payment systems through the point of sale (PoS), mobile point of sale (mPoS), and the online terminals. The adoption of mPoS and PoS terminals will further increase in the region due to the highest concentration of retail outlets, especially in countries such as the US and Brazil. This will boost the use of plastic cards, which in turn, will positively influence the market for plastic card printer in the Americas throughout the projected period.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global card printer market?
  • What are the key market trends impacting the growth of the global card printer market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global card printer market?
  • What are the market opportunities and threats faced by the vendors in the global card printer market?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global card printer market?

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PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by technology

  • Global card printer market by technology
  • Global card printer market by thermal technology
  • Global card printer market by others technology

PART 07: Geographical segmentation

  • Global card printer market by geography
  • Card printer market in Americas
  • Card printer market in EMEA
  • Card printer market in APAC

PART 08: Decision framework

PART 09: Drivers and challenges

  • Market drivers
  • Market challenges

PART 10: Market trends

  • Increasing focus on big data management
  • Increasing demand for color printing
  • Evolution of digital printing and integrated cards
  • Advent of erasable printing technology
  • Emergence of technology to combine mobility and document solutions

PART 11: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 12: Key vendors

  • Entrust Datacard
  • HID Global
  • Zebra Technologies

PART 13: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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