Global Smoking Cessation Products Market 2016-2020

  • Published: Apr 2016
  • Pages: 74
  • SKU: IRTNTR8278

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This market research report includes a detailed segmentation of the global smoking cessation products market by product (smoking cessation drugs, nicotine replacement therapies, and e-cigarettes), and by type (prescription products and OTC products). It also outlines the market shares of key regions such as the Americas, APAC, and EMEA. The key vendors analyzed in this report are GlaxoSmithKline, Imperial Tobacco, NJOY, Pfizer, and Reynolds American.

Market outlook of smoking cessation products

Technavio’s market research analyst predicts the global smoking cessation products market to grow steadily at a CAGR of over 18% during the forecast period. The increase in the number of smokers is the primary growth driver for this market. Smoking is considered a trend in countries such as Russia, Indonesia, and Armenia. As a result, more than 50% of the male population are smokers in this region. It is also estimated that at least 30% of the women in Austria, Chile, and France, and a higher percentage in Greece, are smokers. However, more people are opting for smoking cessation products as there is an increase in the awareness of the life-threatening consequences of smoking, thereby leading to the growth of the market.

Public awareness programs about the hazards of smoking are also expected to boost the market growth during the forecast period. For instance, the WHO observes May 31st as World No Tobacco Day with the intention to create awareness about the health risks associated with smoking and introduce effective policies to reduce tobacco consumption. Similarly, Mary Lanning Healthcare introduced an eight-session program called the Tobacco Awareness Program (TAP), which addresses all forms of tobacco consumption.

Product segmentation and analysis of the smoking cessation products market

  • Smoking cessation drugs
  • Nicotine replacement therapies (NRTs)
  • E-cigarettes

The e-cigarettes segment dominated the market during 2015, with a market share of over 66%. E-cigarettes are cost-effective and considered less harmful, resulting in their rising consumption in the market as compared to rolling paper and filters. Although, the market for e-cigarettes displayed slow growth initially, it has gained traction from 2010 onward and will continue to grow over the next five years.

Geographical segmentation and analysis of the smoking cessation products market

  • Americas
  • APAC
  • EMEA

Americas accounted for almost 47% of the market share during 2015 and is expected to grow at a CAGR of around 16% during the forecast period. The decline in smoker’s population due to rising health consciousness and the increased preference for the use of e-cigarettes and nicotine replacement therapy products are the primary drivers for the market growth in this region.

Competitive landscape and key vendors

The global smoking cessation products market is vigorously competitive, with vendors contending on the basis of price, quality, innovation, service, reputation, distribution, and promotion. The entry of tobacco manufacturing companies into this market has further increased the competition, thereby resulting in pharmaceutical companies losing their market shares.

The leading vendors in the market are -

  • GlaxoSmithKline
  • Imperial Tobacco
  • NJOY
  • Pfizer
  • Reynolds American

Other prominent vendors in the market include 22nd Century Group, Alkalon, Altria Group, Aradigm Corporation, Arena Pharmaceuticals, Ballantyne Brands, BAT, CB Distributors, Cytos Biotechnology, Electronic Cigarettes International Group (Victory Electronic Cigarettes), Evotec, Gamucci, Japan Tobacco, Johnson & Johnson, LOGIC Technology, NAL Pharmaceuticals, Nicotek, Novartis, Revolymer, RR Chemicals, Selecta Biosciences, Target, The Harvard Drug Group, Vapor, VMR Products, Walgreens, Wal-Mart, and White Cloud.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global smoking cessation products market?
  • What are the key market trends impacting the growth of the global smoking cessation products market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global smoking cessation products market?
  • What are the market opportunities and threats faced by the vendors in the global smoking cessation products market?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global smoking cessation products market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: World cigarette statistics: Per capita consumption per year

PART 06: Epidemiology

  • US

PART 07: Health implications of smoking

  • Risk of tobacco smoke on non-smokers

PART 08: Regulations on tobacco use

  • Impact of smoking bans on businesses
  • Economic benefits to individuals

PART 09: Pipeline analysis

  • NAL2762
  • X-22
  • APD356
  • GSK598809
  • SEL-068
  • ARD-1600

PART 10: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 11: Market segmentation  by type

  • Global smoking cessation drugs market
  • Global NRTs market
  • Global e-cigarette market

PART 12: Market segmentation by availability

  • Prescription products
  • OTC products

PART 13: Geographical segmentation

  • Global smoking cessation products market by geography 2015-2020
  • Smoking cessation products market in Americas
  • Smoking cessation products market in EMEA
  • Smoking cessation products market in APAC

PART 14: Market drivers

  • Increase in number of smokers
  • Increase in teenage smoking
  • Significant number of public awareness programs
  • High awareness of risks associated with tobacco use

PART 15: Impact of drivers

PART 16: Market challenges

  • Side effects associated with drugs and therapies
  • Relapse after treatment
  • Weak R&D on drugs

PART 17: Impact of drivers and challenges

PART 18: Market trends

  • Increase in use of e-cigarettes
  • Increased innovation in smoking cessation products
  • Ban on tobacco advertisements
  • Increased pictorial warnings on cigarette packages

PART 19: Vendor landscape

  • Competitive scenario
  • GlaxoSmithKline
  • Imperial Tobacco
  • NJOY
  • Pfizer
  • Reynolds American
  • Other prominent vendors

PART 20: Appendix

  • List of abbreviations

PART 21: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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