Global Tracking-as-a-Service Market 2016-2020

  • Published: Mar 2016
  • Pages: 66
  • SKU: IRTNTR8268

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This industry research report presents a detailed segmentation of the global tracking-as-a-service market by category (PaaS and SaaS). It also outlines the market shares for key regions such as the Americas, APAC, and EMEA. The leading vendors analyzed in this report are DigiCore, Trimble Navigation, Verizon, and Zebra.

Outlook of the global tracking-as-a-service market

Technavio’s market research analyst predicts the global tracking-as-a-service market to grow significantly at a CAGR of nearly 26% by 2020. The growing need to improve fleet operators’ efficiency is the primary growth driver for this market. There has been an increase in the number of vehicles in the emerging economies due to improved economic conditions. This has spurred the adoption of intelligent fleet management solutions as they help fleet operators to enhance operational efficiencies in terms of operational reliability and safety, vehicle performance, driver control, maintenance planning, and optimizing navigation and routes.

The increased usage of electronic monitoring for personal tracking will impel growth during the forecast period. Electronic monitoring refers to the form of surveillance that helps to monitor the behavior, location, and other characteristics of a person remotely. Electronic monitoring is widely used for personal tracking, which involves the use of GPS locating devices and applications that track individuals. The growing need for real-time tracking and monitoring of personnel by employers for personal reasons is likely to incite growth in the global tracking-as-a-service market during the estimated period.

Segmentation by category and analysis of the tracking-as-a-service market

  • Platform-as-a-service (PaaS)
  • Software-as-a-service (SaaS)

Technavio market research analysts have estimated the PaaS model segment to be the largest market segment during the predicted period. The ability of this model to free users from installing in-house hardware and software to develop or run a new application is a critical factor that results in this segment’s impressive growth during the forecast period. Furthermore, benefits like their high reliability, scalability, and simplicity will impel its adoption by enterprises until 2020.

Geographical segmentation of the tracking-as-a-service market

  • Americas
  • APAC
  • EMEA

In this market study, analysts have estimated the Americas to account for a market share of more than 72% during the forecast period. Factors such as the growing demand for personal tracking and the introduction of stringent government mandates that necessitates GPS tracking for private passenger vehicles are the primary drivers of the market growth in this region.

Competitive landscape and key vendors

The global tracking-as-a-service market is in its developmental stage and will to grow significantly over the next few years. The high level of vendor competition in this market has led to an increased number of mergers and acquisitions. To survive and succeed in this market, the vendors have to increase their profitability by offering value-added services like analytics services and training services to address the available opportunities and risks.

Leading vendors in the market are -

  • DigiCore
  • Trimble Navigation
  • Verizon
  • Zebra Technologies

Other prominent vendors in the market include AT&T, Blackline GPS, Ekahau, Fleetmatics, Geotab, Globalstar, ID Systems, Location Labs, LoJack, Masternaut UK, Maven Systems, Mix Telematics, Motorola Solutions, Navizon, Omnilink Systems, Pointer Telocation, Ryder System, SensorLogic, SoloProtect UK, Sprint, Telogis, TomTom International, Track Group, and Trinetra.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global tracking-as-a-service market?
  • What are the key market trends impacting the growth of the tracking-as-a-service market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the global tracking-as-a-service market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the tracking-as-a-service market?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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