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Global Coding and Marking Market 2017-2021

  • Published: May 2017
  • Pages: 70
  • SKU: IRTNTR13010
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This market research report identifies Markem-Imaje, Danaher, Domino Printing Sciences, and ITW Diagraph as some of the key vendors in the global coding and marking market. The report also presents a detailed analysis of the market by technology (CIJ printing and coding, laser coding and marking, thermal inkjet printing, and drop on demand), end user (food and beverage, healthcare, industrial, and others) and geography (the Americas, APAC, Western Europe, Eastern and Central Europe, and MEA).

Overview of the global coding and marking market

Market research analysts at Technavio predict that the global coding and marking market will grow steadily during the forecast period and post a CAGR of around 7% by 2021. This market research analysis identifies the rising demand from the food and beverage, pharmaceutical, and cosmetic industries as one of the primary growth factors for this market. These industries provide the maximum sales as compared to the other sectors since they offer a wide range of products to various regions which drives the need for packaging color and language mandates. It has been observed that coding and marking also influences the buyers’ buying decision.  Additionally, the introduction of stringent guidelines by several regulatory bodies and the governments of various countries that mandate the need for coding and marking, will also fuel the growth of the market.

This market research report identifies the technological advancements in coding equipment as one of the primary trends behind the growth of this market. The equipment is undergoing innovations to keep up with the modern requirements and is becoming more realistic and graphic. New features in the equipment such as touchscreens simplify and improve productivity and the visual ink containers optimize the production process. Additionally, the increased adoption of informative packaging that contains information relevant to the customer will also drive the demand for coding and marking equipment.

Competitive landscape and key vendors

The market is populated by several global and regional sellers and is dominated by the global players. The regional players find it difficult to compete with the international vendors especially in terms of quality, innovation, technology, and cost. The competition among vendors will further intensify with the expansion in products, service extension, technological innovations, and M&A. Vendors must stay updated with the technological advancements which could benefit their product offerings.

The leading vendors in the market are -

  • Markem-Imaje
  • Danaher
  • Domino Printing Sciences
  •  ITW Diagraph
  • ID Technology
  • Matthews Marking Systems

The other prominent vendors in the market are Iconotech, Paul Leibinger, SATO America, and Engage Technologies.

Segmentation by technology and analysis of the coding and marking market

  • CIJ printing and coding
  • Laser coding and marking
  • Thermal inkjet printing
  • Drop on demand

During 2016, the CIJ printing and coding segment accounted for the major shares and dominated this market. Factors such as the versatility and ability to print on any surface contribute to the growth of this industry segment in the coming years. Additionally, benefits such as high-speed painting and quick dry features will also fuel the growth of this market segment.

Segmentation by end-user and analysis of the coding and marking market

  • Food and beverage
  • Healthcare
  • Industrial

During 2016, the food and beverage segment dominated the market and is estimated to be the major source of revenue during the forecast period as well. This segment is characterized by low margins and high volumes and aims to minimize production costs and maximize efficiency and has the increased need to comply with standards.

Key questions answered in the report include

  • What will the coding and marking market size and growth rate be in 2021?
  • What are the key factors driving the global coding and marking market?
  • What are the key market trends impacting the growth of the global coding and marking market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global coding and marking market?
  • What are the market opportunities and threats faced by the vendors in the global coding and marking market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global coding and marking market? 

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

PART 02: Scope of  the report

PART 03: Research Methodology

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by technology

  • Global coding and marking market by technology
  • Global coding and marking market by CIJ printing and coding
  • Global coding and marking market by laser coding and marking
  • Global coding and marking market by thermal inkjet printing
  • Global coding and marking market by drop-on-demand technology
  • Global coding and marking market by others

PART 07: Market segmentation by end-user

  • Global coding and marking market by food and beverage segment
  • Global coding and marking market by industrial segment
  • Global coding and marking market by healthcare segment
  • Global coding and marking market by others segment

PART 08: Market segmentation by geography

  • Global coding and marking market by geography
  • Coding and marking market in APAC
  • Coding and marking market in Americas
  • Coding and marking market in Western Europe
  • Coding and marking market in Eastern and Central Europe
  • Coding and marking market in MEA

PART 09: Decision framework

PART 10: Drivers and challenges

  • Market drivers
  • Impact of drivers on key customer segments
  • Market challenges
  • Impact of challenges on key customer segments

PART 11: Market trends

  • Technological advances in coding equipment
  • Automation and integration with manufacturing equipment
  • Development of smart packaging
  • Increase in efficiency of coding and marking equipment
  • Use of digitalized printing
  • Complexity of codes and reduction in sizes

PART 12: Vendor landscape

  • Competitive scenario
  • Market vendor ranking analysis
  • Danaher
  • ITW Diagraph
  • Markem-Imaje — A Dover company
  • Domino Printing Sciences
  • Matthews Marking Systems
  • Other prominent vendors
  • Pro Mach

PART 13: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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