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The commercial beer kegerators market size is estimated to grow at a CAGR of 5.07% between 2022 and 2027. The market size is forecast to increase by USD 19.15 million. The growth of the market depends on several factors, including the increasing number of brewpubs and microbreweries, the growing online presence of vendors that offer commercial beer kegerators, and the increasing demand for commercial beer kegerators from the craft beer industry.
This commercial beer kegerators market report extensively covers market segmentation by product (commercial freestanding beer kegerators and commercial built-in beer kegerators), application (commercial and household), and geography (Europe, APAC, North America, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The increasing number of brewpubs and microbreweries is notably driving the market growth, although the high initial cost of commercial beer kegerators and the need for regular maintenance may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
An increasing number of brewpubs and microbreweries is notably driving the commercial beer kegerators market growth. Commercial beer kegerators are commonly used in brewpubs, microbreweries, restaurants, and bars. Brewpubs are restaurant breweries that sell about a quarter to half of the beer they produce on-site, while microbreweries sell 25% of the beer they produce on-site. Brewpubs and microbreweries use commercial beer kegerators to reduce operating costs. Therefore, the demand for commercial beer kegerators depends on the number of breweries and other food service centers operating around the world.
The launch of new brewpubs and microbreweries will also drive the penetration of commercial beer kegs in developed countries during the forecast period. The market for commercial beer keg equipment in emerging markets such as India is still in its early stages. However, the recent increase in the number of microbreweries and brewpubs is expected to increase the demand for commercial beer kegerators in the country. About 500 new brewpubs are expected to open in India during the forecast period. Hence, an increase in the number of brewpubs and microbreweries will boost the growth of the market during the forecast period.
Automation of beer pouring in commercial beer kegerators is a key trend influencing the commercial beer kegerators market growth. Waste of beer from manual taps is a major challenge for market growth. Therefore, the vendor is automating their tap solutions. For example, Innovative Tap Solutions (PourMyBeer) offers an automated dispensing solution for beer keg devices. Automated beer injection in commercial beer keg facilities is becoming increasingly popular as it offers many benefits for both bar owners and customers. By automating the injection process, companies can improve efficiency, reduce waste, and ensure consistent injection every time.
Autotap is equipped with an interactive screen that allows the consumer to select a beer. Consumers receive a radio frequency identification (RFID) card after their identity (ID) has been verified. As soon as the RFID card is inserted into the slot above the desired tap, the system recognizes the card and grants access. The system also allows the consumer to check available balances and real-time drink counters while grabbing a beer. Such features in commercial beer keg machines reduce beer waste during tapping and allow consumers to monitor how much beer they drink. Automation of the beer tapping application eliminates the need for manual labor in the process. Hence, due to its advantages, automated beer taps will become a key trend in the market, which is expected to boost the market growth during the forecast period.
The high initial cost of commercial beer kegerators and the need for regular maintenance is challenging the commercial beer kegerators market growth. High initial costs and the need for regular maintenance of commercial beer keg equipment are significant impediments to the growth of the market. The average cost of a new commercial beer kegerator is USD 1,500 to USD 4,000. Therefore, end-users who run small businesses cannot afford to purchase such products. Higher initial costs are one of the main reasons for the lower penetration of commercial beer keg equipment in countries such as China, India, and South Africa compared to developed countries in North America and Europe.
Commercial beer kegs require regular maintenance to prevent malfunction. Improper maintenance of commercial beer keg equipment can contaminate the beer, increase pressure and cause scale in the tap line, which leads to bacteria, yield, and yeast growth. Such colonies can also lead to the contamination of beer kegs. Commercial beer keg equipment, therefore, requires regular maintenance checks to avoid such problems. Therefore, high initial set-up, labor and other maintenance costs of commercial beer kegerators are likely to hinder the market growth during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Commercial Beer Kegerators Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ali Group Srl: Under its brand " BEVERAGE-AIR" the company offers commercial beer kegerators.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the commercial freestanding beer kegerators segment will be significant during the forecast period. Commercial Freestanding Beer Keg Units are refrigeration units designed to provide cold draft beer dispensing solutions for bars, restaurants, and other commercial customers. Perfect for those who frequently pour large amounts of beer. These kegs are equipped with a beer tower fitted with a tap to accommodate kegs of various sizes from 1/2 keg to 1/6 keg. Designed to keep beer cold and fresh until served. Additionally, the kegs are easily accessible for cleaning and maintenance. The primary end users of commercial free-standing beer keg equipment are bars, restaurants, breweries, and caterers. Caterers can also use these kegerators for weddings and other special occasions to ensure that their customers have a cold, fresh beer.
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The commercial freestanding beer kegerators segment was valued at USD 35.75 million in 2017 and continued to grow until 2021. Commercial free-standing beer kegerators offer a convenient and cost-effective solution for serving cold and fresh beer in commercial settings. Increasing demand for these kegerators from end-users and rising beer consumption worldwide will drive the growth of the commercial free-standing beer kegerator segment of the market during the forecast period.
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Europe is estimated to contribute 37% to the growth of the global commercial beer kegerators market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in the European region has experienced significant growth in recent years, driven by increased demand for beer in bars, restaurants, and other eateries. The regional market is characterized by a high level of competition and innovation as companies strive to create premium, high-quality Kegerators that meet the evolving needs of consumers. One of the main drivers of market growth is the increasing demand for high-quality draft beer. Draft beer is perceived as fresher and tastier than canned or bottled beer. This has expanded the market for kegerators designed to preserve beer quality and flavor over time.
In 2020, the growth of the market was negatively impacted by the COVID-19 outbreak. The introduction of lockdown restrictions and the closure of commercial beer keg equipment production units hampered the growth of the market. However, the market gained momentum in 2021 with the start of a large-scale vaccination campaign and the resumption of supply chain operations. Moreover, the digitization of business processes and the reopening of end-users such as bars, breweries, and restaurants further fueled the market growth in 2022.
The commercial beer kegerators market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global commercial beer kegerators market as a part of the global brewers market within the global food and beverages market. The global brewers market includes beer, craft beer, and malt producers, including breweries and craft breweries. The market does not include equipment such as commercial beer dispensers and commercial beer keg equipment.
Commercial Beer Kegerators Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.07% |
Market growth 2023-2027 |
USD 19.15 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.15 |
Regional analysis |
Europe, APAC, North America, Middle East and Africa, and South America |
Performing market contribution |
Europe at 37% |
Key countries |
US, China, Australia, Germany, and UK |
Competitive landscape |
Leading vendors, market positioning of vendors, competitive strategies, and industry risks |
Key companies profiled |
Ali Group Srl, Beer Meister LLC, Brew Driver, Danby, Felix Storch Inc., Ferguson plc, Iron Mountain Refrigeration and Equipment LLC, Kanteen India Equipments Co., Keg King, Kegco, Kegworks, Love Beer Bars Ltd., Marvel Refrigeration, Micro Matic USA Inc., NARU EQUIPMENT, Perlick Corp., True Manufacturing Co. Inc., U Line Corp., UBC Group, and Everest |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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