Global Bluetooth Beacon Devices Market 2016-2020
- Published: Jun 2016
- Pages: 61
- SKU: IRTNTR8765
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This market research report offers in-depth information on the global Bluetooth beacon devices market based on end users (retail and non-retail) and by geography (the Americas, APAC, and EMEA). Leading vendors in this market are Plus Location Systems, Estimote, Qualcomm, Kontakt.io, and PayPal.
Overview of the global Bluetooth beacon devices market
Technavio’s research analyst predicts the global Bluetooth beacon devices market to grow at a staggering CAGR of around 223% by 2020. Bluetooth beacons are mostly used in the retail sector like supermarkets and department stores to track inventory and also to offer discounts to consumers based on their buying patterns. Bluetooth beacons combined with mobile app technology has also helped many companies to increase sales. These devices are expected to revolutionize many sectors of industry with customizable features offered by BLE technology. Manufacturers are working on making these devices more compatible with all mobile platforms.
Bluetooth beacon devices are proving very useful to online retailers as more customers are using mobile apps to shop for every type of imaginable product. Retailers can provide a convenient and customized shopping experience to buyers by suggesting products and also with streamlining the payment process. Both of these work seamlessly and the need for beacon devices is expected to rise during the forecast period. These devices are very inexpensive to manufacture, and since they are compatible with most platforms, their adaptability and uses are endless.
End-user segmentation and analysis of the Bluetooth beacon devices market
Bluetooth beacon devices have been adapted quite well for use by the retail industry. These help retailers in every sector to keep track of customer preferences and send them information about discounted sales and loyalty points. Information is sent directly to a customer’s smartphone so that they can use the points or avail discounts the next time they are in the store. Surveys indicate that around 70% of shoppers use personalized messages generated by these beacons to make their purchasing decisions.
Geographical segmentation and analysis of the Bluetooth beacon devices market
The Americas dominate the global Bluetooth beacon devices market by accounting for a market share of over 40%. They were the first to adopt this technology, especially in the retail sector. Retailers are taking charge and deploying new and related technologies to test the efficacy of nascent systems. More than half of the retail sector is expected to deploy this technology. This trend creates more opportunities for device manufacturers and software developers to offer cutting edge products. Companies are working on adapting this technology in other ways to improve efficiency.
Competitive landscape and key vendors
The Bluetooth beacon devices market is currently very fragmented with a few big vendors and a number of small and medium-sized firms. Recently, it has been observed that many manufacturers are working on innovative products and deploying them in the retail industry to test out their devices.
Key vendors in this market are -
- Plus Location Systems
Other prominent vendors in the market include Blue Sense Networks, GE, Gelo, Glimworm Beacons, Onyx Beacon, and Sensorberg.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the Bluetooth beacon devices market?
- What are the key market trends impacting the growth of the global Bluetooth beacon devices market?
- What are the challenges to market growth for beacon devices?
- Who are the key vendors in the global Bluetooth beacon devices market?
- What are the market opportunities and threats faced by the vendors in the Bluetooth beacon devices market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global Bluetooth beacon devices market?
Technavio also offers customization on reports based on specific client requirement.
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Bluetooth beacon devices are equipment that have the capability to broadcast signals that can be recognized by smart devices nearby. The growing preference for multichannel marketing is a significant trend that will influence this market’s growth potential over the next few years. With the help of such devices, enterprises or businesses can create unique customer experiences through location-aware applications.
The global bluetooth beacon devices market is part of Technavio’s hardware and semiconductor research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as computing devices, displays, embedded systems, human machine interface, lighting, semiconductor equipment, and sensors. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- Market overview
- Market size and forecast by volume
- Future growth prospects of Bluetooth beacons
- Five forces analysis
PART 06: Market segmentation by end-user
PART 07: Geographical segmentation
- Bluetooth beacon devices market in Americas
- Bluetooth beacon devices market in EMEA
- Bluetooth beacon devices market in APAC
- CAGR comparison
PART 08: Key leading countries
PART 09: Market drivers
- Increasing use in organized retail
- Enhanced experience for consumers
- Cost savings
PART 10: Impact of drivers
PART 11: Market challenges
- Growing privacy concerns among consumers
- Compatibility with mobile platforms
- Consumers' reluctance to install and keep dedicated retailer apps
PART 12: Impact of drivers and challenges
PART 13: Market trends
- Availability of standardized BLE technology
- Increasing frequency of consumer purchases through apps
- Multi-product approach
PART 14: Vendor landscape
- Competitive scenario
- Prominent vendors
PART 15: Analyst insights
- Key points
PART 16: Appendix
- List of abbreviations
PART 17: Explore Technavio
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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