Global Stick PC Market 2016-2020

  • Published: Aug 2016
  • Pages: 61
  • SKU: IRTNTR9764

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This market research report identifies ASUS, Intel, Lenovo, MagicStick, iBall, and ARCHOS as some of the key players in the stick PC market. The report also presents a competitive analysis of the market by geographical regions such as the Americas, APAC, and EMEA.

Global outlook of the stick PC market

Technavio’s market research analysts have predicted that the global stick PC market will grow steadily during the predicted period and post a CAGR of almost 7% by 2020. Though the features and functionalities of stick PCs are limited as compared to laptops, the stick PCs are priced at a comparatively lower cost compared to laptops or personal computers. Stick PCs allow the user to carry a computer, which can be used to access data on devices such as TVs having HDMI ports and laptops. They can also be used with projectors and interactive flat panels. The stick PC market is still in its initial stages, and the level of competition among the vendors is low. As a result, the price wars are negligible, and the reducing average selling price will not have any influence on driving the product volumes. The low cost of stick PCs will drive the volumes, which, in turn, will help manufacturers scale the production and reduce costs.

The increased adoption of stick PCs will lead to the progressive development of digital content. The implementation of online and blended learning methods has led to the increased adoption of advanced technologies to aid content development. The usage of learning management systems (LMSs) and learning content management systems (LCMSs) has enabled the faster development of content. Moreover, learning management system vendors are constantly increasing their R&D investments to upgrade their education systems. This has resulted in the advent of cloud-based learning management systems, which can be accessed through stick PCs from remote locations.

Competitive landscape and key vendors

The market is characterized by the presence of only a few vendors but is expected to witness the entry of several new vendors in the next four years. These new vendors will also include a number of technologically advanced startups and will pose as strong competitors to the existing prominent players. Since the market is still in its initial stages of development, the competition among vendors is very less. Vendor competition is normally based on the availability of the products, features, and the processing speed. The forthcoming years will also witness the entry of the major PC manufacturers into the market.

The prominent vendors in the market are -

  • ASUS
  • Azulle
  • Chenzi
  • Hannspree
  • iBall
  • Intel
  • Lenovo
  • MagicStick
  • Meegopad
  • Panache

Geographical segmentation and analysis of the stick PC market

  • Americas
  • APAC
  • EMEA

In terms of geography, APAC will dominate this market throughout the forecast period, and this market study estimates that this region will account for more than 37% of the total share of the market by 2020. The developing countries in the region such as India and China will be the major contributors of the market revenue from this region. The K-12 segment in these countries is in the initial stages of adopting the digital infrastructure, and this will drive the demand to provide students and instructors with the necessary devices to facilitate digital learning. Also, the rising number of foreign universities forming partnerships to deliver online courses and the constant efforts for content digitization across the schools and universities will fuel the growth of the market. Additionally, governments in the region are also implementing large-scale technology initiatives to boost the education sector towards technology-based learning, which will also aid in the rise in growth of the stick PC market in this region.

Growth drivers, challenges, and upcoming trends: Miniaturization of stick PCs

Stick PCs are integrated with processors and memory chips that have been scaled down for optimum performance and embedded multimedia card. The reducing node size of memory ICs from the semiconductor manufacturers will lead to an increased internal memory storage capacity of stick PCs. Further technological advancements in the semiconductor industry will fuel the miniaturization of semiconductor components, which will enable stick PC manufacturers to save space on the printed circuit boards and integrated components, which will facilitate them to add more features to the stick PCs.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the stick PC market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global stick PC market?
  • What are the key market trends impacting the growth of the global stick PC market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global stick PC market?
  • What are the market opportunities and threats faced by the vendors in the global stick PC market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global stick PC market?

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Related reports

A stick PC is a compact, single-board computer fitted in a small casing with an HDMI port. The stick PC is an independent CPU, which does not rely on another computer and can be easily connected to peripheral devices like TV, monitor, or kiosk display to produce visual or audio output. For example, the Intel Compute Stick is a single-board computer developed by Intel. It is significantly smaller than a conventional PC but delivers a similar performance.

The report, global stick PC market, is part of Technavio’s hardware and semiconductor research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as computing devices, displays, embedded systems, human machine interface, lighting, semiconductor equipment, and sensors. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

Table of Content

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Scope
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Applications of stick PCs
  • Future scope

PART 05: Market landscape

  • Market size and forecast
  • Five forces analysis

PART 06: Market opportunities

  • Interactive whiteboards
  • Interactive projectors
  • Interactive flat panel displays
  • Digital signage market

PART 07: Geographical segmentation

  • Stick PC market in APAC
  • Stick PC market in Americas
  • Stick PC market in EMEA

PART 08: Market drivers

  • Strong technology push from vendors
  • Low cost advantage of stick PCs
  • Wide range of potential applications

PART 09: Impact of drivers

PART 10: Market challenges

  • Limited target market
  • High penetration of alternatives
  • Need of additional power source

PART 11: Impact of drivers and challenges

PART 12: Market trends

  • Technological advances supporting miniaturization
  • Entry of major PC manufacturers
  • Progressive development of digital content

PART 13: Vendor landscape

  • Competitive scenario
  • Vendor analysis

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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