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The computing mouse market size is forecast to increase by USD 1.65 billion, at a CAGR of 9.03% between 2022 and 2027. The growth of the market depends on several factors including an increase in the use of PCs for gaming, and growth of the corporate sector. Wireless technology has revolutionized the computer mouse market, allowing users to eliminate messy cords and enjoy increased flexibility. The global computer mouse market is projected to continue growing due to advancements in technologies like Bluetooth, improved ergonomics, and demand from emerging economies. This market report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising demand for wireless mouses is notably driving the market growth. Wireless mouses are gaining traction in the computing industry as they enable flexible and hassle-free functionality. They also offer free movement and faster response than wired mouses. Hence, wireless mouses have become one of the most popular computer accessories. They can be used away from the receiving device. For instance, if a consumer is using a TV as a monitor or wants to access a PC from a distance, a wireless mouse is a convenient option.
companies are incorporating innovative technologies such as RF technologies and adaptive frequency in wireless mouses, which will help consumers, especially gamers, use the mouses without interruption. The use of wireless products is also increasing in businesses because of their utility during presentations and client meetings. Thus, the rising demand for wireless mouses from gamers and businesses will drive the growth of the market during the forecast period.
The use of biometrics in computing mouses is the primary trend in the market. The increasing number of information security issues proves that the password-based approach is not safe. In a password-based system, computers identify the passwords, not the user. Therefore, in the event of password theft, anyone can access the system. The presence of such risks has increased the need for biometric authentication. However, purchasing an additional biometric device for every system is expensive. Thus, companies that offer products provide solutions that incorporate fingerprint biometrics to improve security.
For instance, Lenovo Group Ltd. (Lenovo) offers the Lenovo Fingerprint Biometric USB Mouse, which enhances privacy and personal security without affecting the productivity of users. It enables simple logins to Windows programs with one-touch biometric verification. It also offers protection against intrusion with 256-bit encryption for secure identification. Such innovations can drive the growth of the market during the forecast period.
Availability of refurbished and counterfeit products is the major challenge impeding the market growth. Refurbished and counterfeit products are generally classified as gray-market products that are repaired by equipment manufacturers but sold as new products by illegal sellers. Counterfeit products are re-engineered copies of genuine products that look like and are sold as branded products. These channels are usually not approved by the manufacturers of genuine products.
Counterfeiters are increasing their volume of sales of counterfeit products due to the weak international and national enforcement of regulations that prevent the sales of such counterfeit products. Low awareness among consumers about counterfeit products that look like the products offered by genuine manufacturers also increases the sales of such products. The use of such counterfeit products is a serious threat to the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
The market share growth of the wired segment will be significant during the forecast period. Despite the rising popularity of wireless segment, the wired segment will hold a major share of the market during the forecast period as wired mouses are believed to offer a faster response and have less input lag when compared with wireless mouses. Though the lag is considered minimal, professional gamers and graphic designers are reluctant to use wireless mouses as it can affect their output. In industries where micrometers and milliseconds can make a difference to the output, wired mouses are preferred over wireless mouses.
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The wired segment was valued at USD 1,130.76 million in 2017 and continued to grow until 2021. The rising demand for wired segment for gaming has encouraged companies to offer products that are accurate, comfortable, and durable. However, the tangling of wired product with their own wires and the cords of other devices is a cause of concern for users. Users are also concerned about issues such as aesthetic appeal and mobility. Hence, this can negatively affect the potential growth of the market in focus during the forecast period.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
SteelSeries ApS - The company offers computing mouse that comes with a simple 4-button design that meets the needs of daily work and each button will give a fast and effective response and a quiet click. The company offers various computer peripherals including mouse, keyboard, audio devices, webcam, and others.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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APAC is estimated to contribute 51% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
APAC is the largest producer of PC mouses. China is a manufacturing hub for computing devices due to factors such as the availability of low-cost labor. The demand for PCs has been increasing in India. The growth in the volume of shipments is due to the increasing demand for PCs from the consumer and commercial sectors. Companies such as HP Inc. (HP), Dell Inc. (Dell Technologies), and Lenovo Group Ltd. (Lenovo) hold a major share of PC sales in India. Companies such as Acer Inc. (Acer) are also looking to increase their revenue by targeting casual gamers in the country.
Certain companies are focusing on increasing their market share in the region by launching PC mouses at affordable prices. For instance, in April 2022, Logitech International S.A (Logitech) announced the launch of two new mouses: Logitech Signature M650 Wireless Mouse and Signature M650-L. Such products launched at affordable price ranges also influence the growth of the market in APAC during the forecast period.
The computer mouse, an essential input device, continues to be a fundamental tool for computer operators across various domains. As technology evolves, the market witnesses innovations such as the smart PC mouse, enhancing the user experience for both professionals and video gamers. The smart PC mouse integrates advanced features to cater to the diverse needs of modern users. It serves as a crucial interface between individuals and their computing devices, ensuring precision and ease of navigation. As video gamers demand more sophisticated controls, the computing mouse market adapts to these requirements, fostering continuous advancements in design and functionality to meet the evolving expectations of users. In the ever-evolving world of PC games and computing peripherals, innovation continues to drive the market forward. From joysticks to touchpads, consumers seek devices that enhance their gaming and computing experiences. Xiaomi Corporation, a leader in smart computing devices, has introduced cutting-edge products like voice assistant microphones and touchpad-based laptop devices, catering to diverse consumer needs.
This market encompasses a diverse range of products designed to meet the needs of remote style of working and various applications. From ergonomic designs to optical and Bluetooth connectivity, these mice offer cost-effectiveness and durability for commercial purposes and work-from-home setups. Available in specialty stores, they feature advanced features like DPI adjustment and trackball navigation, catering to different user preferences. Competition among brands like Logitech drives innovation, with reports indicating growth in segments like gaming mice and ergonomic options. However, restraints such as market saturation and competition from OEM alternatives challenge market expansion. With the rise of remote work, corporate professionals are investing in durable, cost-effective laptops equipped with sensors for movement responsiveness. This shift has led to supply chain disruptions, prompting consumers to explore specialty and online stores offering discounts. The American Association of Retired Persons highlights the importance of user-friendly interfaces for both commercial and consumer purposes.
The report forecasts market growth by revenue at global, regional & country levels and provides a market research and growth analysis of the latest market trends and growth opportunities from 2017 to 2027.
Computing Mouse Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.03% |
Market growth 2023-2027 |
USD 1,654.94 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
8.89 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 51% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
A4Tech Co. Ltd., Apple Inc., ASUSTeK Computer Inc., AZIO Corp., Bloody, Cherry AG, Cooler Master Technology Inc., Corsair Gaming Inc., COUGAR, Dell Technologies Inc., Fnatic Ltd., Gigabyte Technology Co. Ltd., Hewlett Packard Enterprise Co., Jelly Comb, Lenovo Group Ltd., Logitech International SA, Mad Catz Global Ltd., Microsoft Corp., Razer Inc., Rx Infotech P Ltd., SteelSeries ApS, and TURTLE BEACH CORP. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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