Global Consumer, SOHO, and SMB NAS Market 2017-2021

  • Published: Jul 2017
  • Pages: 70
  • SKU: IRTNTR12826

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This industry research report identifies Apple, Buffalo Americas, QNAP Systems, Synology, and Western Digital Corporation as the key vendors in the global consumer, SOHO, and SMB NAS market. This industry research report also presents a competitive analysis of the consumer, SOHO, and SMB NAS market by end-user (SMB, SOHO, and consumer) and by geography (the Americas, APAC, and EMEA).

Global consumer, SOHO, and SMB NAS market overview

Market research analysts at Technavio predict that the global consumer, small and home office (SOHO), and small and medium-sized businesses (SMB) network-attached storage (NAS) market will grow steadily at a CAGR of over 6% by 2021. This market research analysis identifies the rising demand for video surveillance systems as one of the primary growth factors for this market. Many individual consumers install surveillance cameras both inside and outside their residences to enhance their physical security. The use of NAS devices needed for storing and processing these video surveillance camera feeds become necessities because 24/7 feeds are difficult to store and process using a direct-attached storage (DAS) appliance.

The increase in the adoption of NAS devices as media servers is one of the latest trends that will gain traction in the consumer, SOHO, and SMB NAS market in the coming years. NAS appliances can be used to backup connected devices and store media libraries. Additionally, it has also been noted that these devices can also remotely access and stream files on any networked device at home.

Competitive landscape and key vendors

The global consumer, SOHO, and SMB NAS market is fragmented with the presence of several vendors. The competition among the existing vendors in the market is very intense as there is an increased need for businesses to support the exponential growth of data and enable higher performance that supports virtualization, backup on the cloud, cross-environmental benefits, and the capacity to expand at a low cost.

The leading vendors in the market are -

  • Apple
  • Buffalo Americas
  • QNAP Systems
  • Synology
  • Western Digital Corporation

The other prominent vendors in the market include Dell, Drobo, Hewlett Packard Enterprise Development, NETGEAR, Seagate Technology, Thecus Technology, and Zyxel Communications.

Segmentation by end-user and analysis of the consumer, SOHO, and SMB NAS market

  • SMB
  • SOHO
  • Consumer

During 2016, the SMB segment accounted for the major shares of this market. These organizations include the SOHO business and require NAS to store and process surveillance videos. Furthermore, there are many SMBs such as small analytics firms that operate with a large amount of data shared among users for collaborative working purposes.

Geographical segmentation and analysis of the consumer, SOHO, and SMB NAS market

  • Americas
  • APAC
  • EMEA

This market study estimates that in terms of geographic regions, the Americas will be the major revenue contributor to the market by 2021. This is because countries, like the US, are advanced in technology and product offerings. Additionally, most of the individual consumers in this region already use NAS devices as home storage devices that are supported by very strong Ethernet connectivity.

Key questions answered in the report include

  • What will the consumer, SOHO, and SMB  market size and the growth rate be in 2021?
  • What are the key factors driving the global consumer, SOHO, and SMB NAS market?
  • What are the key market trends impacting the growth of the global consumer, SOHO, and SMB NAS market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global consumer, SOHO, and SMB NAS market?
  • What are the market opportunities and threats faced by the vendors in the global consumer, SOHO, and SMB NAS market?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global consumer, SOHO, and SMB NAS market?

Technavio also offers customization on reports based on specific client requirement.



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PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast

PART 06: Five forces analysis

  • Five forces analysis

PART 07: Market segmentation by end-user

  • SMB
  • SOHO
  • Consumer

PART 08: Geographical segmentation

  • Americas
  • EMEA
  • APAC

PART 09: Decision framework

PART 10: Drivers and challenges

  • Market drivers
  • Impact of drivers on key customer segments
  • Market challenges
  • Impact of challenges on key customer segments

PART 11: Market trends

  • Adoption of cloud-based NAS
  • Emergence of hybrid storage arrays
  • Evolution of big data analytics
  • Adoption of NAS devices as media servers

PART 12: Vendor landscape

  • Competitive scenario

PART 13: Key vendor profiles

  • Apple
  • Buffalo Americas
  • QNAP Systems
  • Synology
  • Western Digital Corporation
  • Other prominent vendors

PART 14: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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